Are shades of 'greige' masking the UK's love for colour?

Despite the nation's homes being awash with various shades of grey and beige, are homeowners harbouring an unrealised colour crush? DFS seem to think so...

pink toned living room with mismatching patterns and lovely garden views
(Image credit: DFS)

According to new research by DFS, shades of 'greige' (a humorous term referring to neutral tones of grey and beige) are masking a longing for an injection of colour across the nation's homes. 

The sofa brand, whose products are in the home of over one in four UK householders, have suggested that almost half of UK homeowners (46 per cent) are eager to embrace a bolder palette (include us in that statistic), with a particular preference for on-trend colours such as blush pink, sage green and teal.

So where has the overwhelming wave of greige come from? According to the research, it's a combination of peer pressure (20 per cent of those surveyed suggest their colour schemes are shaped by friends and family) and a lack of inspiration when it comes to bringing colour into the home.

white toned living room with large, l shaped sofa in neutral tones and blue cushions

For a neutral scheme with a pop of blue, take a look at the Melody range, available at DFS

(Image credit: DFS)

However, it looks as though tides are beginning to change, with DFS sales data signalling the emergence of colour crusaders – the fearless few following their colour ambitions. 

Jean Brixey, Merchandise Director at DFS, links this spike in sales to the 'positive impact' of colour and its ability to alter 'how we feel in the sanctuary of our homes,' a theory we're definitely on board with.

white living room with high ceilings, natural light and blush pink interiors

Find this gorgeous blush pink Palace range at DFS

(Image credit: DFS)

large purple toned living room with purple sofa

Purple has been linked to wellness and is a great option for a colourful scheme. Find the Trafalgar range at DFS

(Image credit: DFS)

Whilst there's nothing wrong with a neutral scheme, if that's your preference, experimenting with bringing colour into the home isn't something to fear. The new DFS colour hub is the perfect place to find inspiration and for how to bring the colours that you love into your home.