Black Friday deal: That Simple Modern tumbler that is ALL OVER Tik Tok is 30 percent off today

Try the season's "It" cup to see what all the TikTokers are fussing about

woman holding Simple Modern tumbler whilst looking at a Christmas tree outside with a baby
(Image credit: Simple Modern)

If you've ever fallen into a "TikTok made me buy it" watch binge, you may have seen a tall and slender insulated tumbler from Simple Modern gracing your feed or in the background of an influencer's video. But, if you like me, are averse to paying full-price, Black Friday is your lucky day to try out what the internet is a buzz about, thanks. 

Today only, Simple Modern's line up of tumblers, water bottles, and food storage accessories are 30 percent off as an Amazon Black Friday Deal. But the real highlight is the 28-ounce insulated tumbler that comes with both a specially-designed straw lid and a leakproof flip lid for coffee (take a look at our choice of the best coffee maker's here) or tea, now under $20. 

One TikToker, @itsmetinx (opens in new tab), who contributed to making the Simple Modern tumbler go viral and mentioned she was influenced by her Victoria's Secret supermodel friends, lovingly referred to the bottle as an "adult sippy cup" and had her claiming that water just tastes better and stays colder with this pretty tumbler in hand. Today, #SimpleModern has over 2.8 million views on TikTok and a bevy of unboxing videos showing off their new hydrating find. 

The Simple Modern tumbler

The stylish insulated tumbler (opens in new tab) (which is currently sold out, as of June 2022) keeps beverages chilled all day (20 hours). And if you're in the mood for a venti-sized coffee, that can stay hot for up to five hours too. It stays looking pretty too with its matte powder-coated exterior that resists dings and scuffs. Plus, it's perfect for toting around town and easily fits into standard-sized cupholders – something that is so easy to forget about until your water bottle just doesn't want to fit!

And if you're one to read the Amazon reviews, posts titled "Worth the hype," and "Not to be dramatic, but I would die for this cup," confirm that you too, will be obsessed with this water bottle. 

The verdict is clear: Simple Modern helps you reach your hydration goals in the chicest way possible (though we don't blame you if something a little stronger makes its way into the cup) and when it's on sale – well that decision truly makes it a no-brainer!

Shop the popular tumbler deal below!

Simple Modern Classic Insulated Tumbler with Straw and Flip Lid, 28 oz. | Was $24.99 / Now $17.49 (opens in new tab)

Consider this the gift of the season. With a dizzying array of color options, you can snag a separate color or print for everyone in your crew to tote around town. 

Jaclyn is an eCommerce editor at Future Home Interest, where she oversees sleep content including mattresses and bedding – in fact, she has passed our five-step certification process to become a verified customer advisor on mattresses. She regularly scouts out the best of the best for buying guides to help you fill your home with only the best. She joined the team in January 2021. She has previously worked with sites like Apartment Therapy, The Kitchn, The Spruce, The Spruce Eats, and MyDomaine, but got her start at the trade mag Home Furnishings News, which fueled her excitement for innovation in the home category and seeing the newest launches.  When Jaclyn's not working, she loves long strolls through HomeGoods, unwinding with a chilled glass of Rosé, and entertaining her Cavapoo  Reese.