This Simple Modern tumbler that is ALL OVER TikTok is 30 percent off today

The Simple Modern Tumbler is this season’s ‘It’ cup — and if you’re wondering what all the hype is about? See for yourself thanks to Amazon’s Epic Daily Deal

Simple Modern tumbler
(Image credit: Simple Modern)

If you've ever fallen into a "TikTok made me buy it" watch binge, you may have seen a tall and slender insulated tumbler from Simple Modern gracing your feed or in the background of an influencer's video. But, if you like me, are averse to paying full-price, today is your lucky day to try out what the internet is a buzz about, thanks to Amazon's Holiday Dash Deals,. 

Today only, Simple Modern's line up of tumblers, water bottles, and food storage accessories are 30 percent off as an Amazon Epic Daily Deal. But the real highlight is the 28-ounce insulated tumbler that comes with both a specially-designed straw lid and a leakproof flip lid for coffee or tea, now under $20. 

One TikToker, @itsmetinx, who contributed to making the Simple Modern tumbler go viral and mentioned she was influenced by her Victoria's Secret supermodel friends,  loving referred to the bottle as an "adult sippy cup" and had her claiming that water just tastes better and stays colder with this pretty tumbler in hand. Today, #SimpleModern has over 1.7 million views on TikTok and a bevy of unboxing videos showing off their new hydrating find. 

The stylish insulated tumbler keeps beverages chilled all day (20 hours) and has influencers claiming their water just tastes better with this pretty tumbler in hand. And if you're in the mood for a venti-sized coffee, that can stay hot for up to five hours. It stays looking pretty too with its matte powder-coated exterior that resists dings and scuffs.  Plus, it's perfect for toting around town and easily fits into standard-sized cupholders— something that is so easy to forget about until your water bottle just doesn't want to fit!

And if you're one to read the Amazon reviews, posts titled "Worth the hype," and "Not to be dramatic, but I would die for this cup," confirm that you too, will be obsessed with this water bottle. 

The verdict is clear: Simple Modern helps you reach your hydration goals in the chicest way possible (though we don't blame you if something a little stronger makes its way into the cup) and when it's on sale, well that decision truly makes it a no-brainer!

Shop the popular tumbler deal below!

Simple Modern Classic Insulated Tumbler with Straw and Flip Lid, 28 oz. |Was  $24.99, with deal $16.88

Consider this the gift of the season.  With a dizzying 40 color options, you can snag a separate color or print for everyone in your crew to tote around town. View Deal