Amazon delivered a Prime Now sale in 16 minutes 29 seconds on Black Friday 2018

Will the fastest Prime Now order be beaten by Amazon for Black Friday 2019?

Prime Now: amazon logo
Deliveries can be made next day with Amazon Prime Now
(Image credit: Amazon)

Prime Now is Amazon's well known same-day delivery service. Customers with a Prime membership can choose the next-day delivery option on a number of eligible products, but many customers in certain locations can also take advantage of the same-day delivery choice. On Black Friday 2018, one customer in Portsmouth put the Prime Now service to use and received their order in just 16 minutes and 29 seconds – a record for Amazon.

Two bottles of wine, two wine goblets and some Coca Cola (and a guaranteed good night in if you ask us), reached the shopper in less than 20 minutes from order. For some, this is far quicker – and more convenient – than making a trip to the shops themselves. 

This has got us wondering whether Amazon will beat this record on Black Friday 2019.

What is Amazon Prime Now?

Prime Now is not just a same day delivery service. Customers can order household items, food, gifts, fashion items and groceries to be delivered in one or two hour delivery windows. In some areas, deliveries can be made within 60 minutes.

Prime Now is available in major cities around the UK but has not yet reached towns further from an Amazon distribution centres or participating supermarkets.

  • Not everything is on Prime Now, but if you have a Prime account you can grab one of the best Amazon Deals now

Which cities is Prime Now available in?

Amazon Prime Now is available in the following cities. Enter your postcode on the Prime Now site to check if your area is served.

  • Birmingham
  • Glasgow
  • Leeds
  • Liverpool
  • London
  • Manchester
  • Newcastle
  • Portsmouth
  • Sheffield

What can I buy on Prime Now?

What you can buy will depend on where you are located. For groceries in many cities, Amazon has teamed up with Morrisons so you can buy most of what is on offer there. If you have forgotten items you need for dinner, you can get them delivered in no time. Or perhaps you are in the middle of deep clean of your home and have run out of disinfectant? Get on Prime Now and someone will bring it straight to your lovely rubber glove-clad hands.

As well as this you can buy pet supplies, health and beauty products, Amazon devices and lots of tech items.