We're expecting Black Friday 2020 to be the biggest sale event in history. With shops all over the globe announcing they will be shut for the first Black Friday ever (in order to aid social distancing), we're expecting online deals to be better than we've seen before. Whether you have your eye on something specific – perhaps a new coffee machine or an Amazon Alexa device – we're here to help you bag one at a very cheap price. Just ahead of Christmas, too. This Black Friday will fall on the 27th November 2020.
First thing's first: pretty much every popular retailer – and some small businesses – partake in Black Friday. If you do want to buy something that's not on sale right now, we definitely suggest waiting for Black Friday to do so. If you want to save lots of money, of course. Looking to bag a bargain at Amazon? If you are a Prime member and enjoy rinsing the benefits (we don't blame you!) then we expect Amazon Prime Day 2020 to fall ahead of Black Friday. Check out our hub page now for all the info we know so far.
As for Black Friday, for everything you need to know – from what you can do to prepare to what to buy – keep reading this page. We've answered all of your budding questions below. This is your ultimate Black Friday 2020 guide. Click the links to jump to what you want to know by section.
- When is Black Friday 2020?
- Is Black Friday 2020 cancelled?
- What is Black Friday?
- What can you buy for your home on Black Friday?
- Will Black Friday 2020 be affected by coronavirus?
- Do I have to wait for Black Friday for a deal?
- The best places to shop this Black Friday – keep an eye on these retailers!
- Black Friday 2019 bestsellers – take note!
- Are Black Friday savings real?
- Top tips for bagging a Black Friday deal
- The best times to shop this Black Friday
- How to shop safely this Black Friday
When is Black Friday 2020 and Cyber Monday 2020?
In 2020, Black Friday falls on 27 November, and Cyber Monday follows on 30 November, so that's a whole weekend that will be packed with deals, with everything from technology to homeware and toys to appliances reduced to grab-me-while-you-can prices. And just like last year, we'll be covering every one of them to make shopping the Black Friday sales as easy as possible.
What is the difference between Black Friday and Cyber Monday? Not a great deal really, since many deals run from Black Friday through to Cyber Monday and beyond. Once upon a time, Black Friday offered great deals on consumer electronics, while Cyber Monday focused more on clothing and jewelry bargains. Now, though, you can get great deals on everything across the entire weekend.
Is Black Friday 2020 cancelled?
No, Black Friday 2020 is not canceled. Although some retailers, understandably, won't be opening their stores on the day of Thanksgiving and probably Black Friday, too, so bargains will only be available to buy online. This is to aid social distancing and protect workers and shoppers at the same time. Saying that, several shops such as Target and Home Depot have announced that since they are closing their stores, they will be offering deals for a longer time period – we're talking from the start of October – which will be available in stores and online.
For retailers such as Amazon – who are online-only – this will make no difference to them, however, they may have to cut down how many deals they offer due to the lack of factory workers and delivery drivers available. Walmart, Target, and Home Depot will be closing all their stores on Thanksgiving Day – for the first time ever – to prevent shoppers from coming to store to bag bargains. This also applies to Best Buy, Kohl's, TJ Maxx, JCPenney, and Bed Bath & Beyond.
Some retailer's Black Friday pages are already live, we're just waiting for the deals to roll in. See them below.
- Amazon US Black Friday page
- Amazon UK Black Friday page
- Currys PC World Black Friday page
- Home Depot Black Friday page
- John Lewis & Partners Black Friday page
- Target Black Friday page
- Walmart Black Friday page
- Wayfair US Black Friday page
- Wayfair UK Black Friday page
What is Black Friday, and Cyber Monday?
Black Friday actually started in the USA. The term had previously been used for bad economic events like Friday 24th September 1969 when a group of financiers tried to manipulate the gold market, leading to an economic crash. However, it was then applied to the shopping chaos that was noted in Philadelphia on the Friday after Thanksgiving in 1961 and the name has stuck. With many people taking this day off and using it to begin their Christmas shopping, it is one of the busiest days in the commercial calendar, both in malls and online. This year, however, it may be only the latter.
Black Friday is no longer just a US phenomenon – it's gained unstoppable momentum in the UK over recent years, too. Along with Cyber Monday, both events are loved by bargain hunters as they offer the chance to make big savings on everything from tech to furniture and more. With Black Friday weekend falling around a month before Christmas, it is a great opportunity to bag Christmas gifts and winter deals, too.
What can you buy for your home on Black Friday and Cyber Monday?
Lots of things! From mattress deals to TV sales, so it's possibly the best time of the year for shopping, big or small. With homeware brands ever more attuned to the Black Friday and Cyber Monday buzz, you can expect big savings from well-known brands.
When it comes to home tech and appliances, Amazon, Walmart, and John Lewis are probably your best bet. Other retailers worth watching include Wayfair and Habitat. Big savings on furniture and homeware can be expected everywhere from Home Depot to Anthropologie. That said, sometimes, retailers opt out of Black Friday and Cyber Monday – which is why it's worth checking back here for updates because we'll be monitoring the best deals for you.
Find our bestsellers from Black Friday 2019 below and take note.
Will Black Friday 2020 and Cyber Monday be affected by coronavirus?
It's hard to tell just how much coronavirus will affect Black Friday 2020. Although all the buying can take place online, there are a few things that could impact the Black Friday deals reaching the scale of previous years:
- Supply chains: Covid-19 has affected both manufacturing and delivery of key items in recent weeks. Many of the products we see for sale on Black Friday may already have been built, but we are yet to see how factory closures have impacted the global tech market.
- Safe delivery: Deliveries have been made possible during the pandemic by companies and individuals upping their hygiene practices and offering no-contact delivery. In some cases, this has added time to estimated deliveries so it will be interesting to see what changes stick around for Black Friday 2020.
- The economy: As expected, the economy has been knocked by the world effectively coming to standstill. Some have lost jobs and others may have resulting cash flow problems. We have already seen store closures from the impacts to the high street and where this has wiped out competition, remaining shops may not be as driven to offer the big discounts of years gone by.
We expect Black Friday to be a ot different this year from the COVID-19 pandemic. Black Friday typically draws millions of shoppers to retail stores and malls over Thanksgiving weekend, something that's obviously not ideal in the midst of a global pandemic. Many retailers are operating at partial capacity, and social distancing remains an essential strategy in preventing the spread of the virus. These days, it's not atypical to see a long line forming outside a retailer during normal business operation simply due to capacity limits. It's hard to fathom what lines at the most popular stores would look like on Black Friday, when shoppers have been known to camp out overnight to snag a spot in line.
Do I have to wait for Black Friday and Cyber Monday for a deal?
While the deals on Black Friday are always worth waiting for, we are constantly on the lookout for other offers. Firstly, we are assuming that Amazon Prime Day will fall before then. This sale event, although just restricted to one retailer, offers a great chance to kit out your garden and get your hands on plenty of summer and outdoor products.
As always, you can keep an eye on our deals page for all the best offers every single day.
The best places to shop this Black Friday
Ahead of this year's event, we've made a list of the best Black Friday sellers that you can pretty much guarantee to bag a bargain from. See them below.
Groupon US / Groupon UK
Groupon are pretty great at offering us incredible deals year-round, so when it comes to Black Friday, things really are cheap. Vacations and holidays, home buys and more...View Deal
Wayfair US/ Wayfair UK
Wayfair is probably the best place to head if you are after a furniture bargain during Black Friday. They are also having a HUGE Way Day sale September 23 and 24 – don't miss it.View Deal
Black Friday 2019 bestsellers
'Why do we care what sold well last year?' you say. Well, chances are, if it sold well last year, they will put it on sale again this year – we hope. We've listed the top Black Friday 2019 deals below, just so you can get a taste of what's to come this year. These prices are no longer live although they may be cheap still, since they are last year's products.
Amazon Fire TV Stick with Alexa Voice Remote | Was £39.95, now £19.95
The Amazon Fire TV Stick is at an all time low price of £19.99. This handy device can turn any TV smart, and has apps such as BBC iPlayer, All 4, Netflix, YouTube and more already downloaded so that subscription permitting, you can watch them all with ease.View Deal
Amazon Echo Show 5 - Charcoal | Was £79.99, now £49.99
This useful little multitasker will come in handy in any household: use it to catch on news, watch film trailers, or ask Alexa what today's weather holds. We've tried it and it's a winner – especially at that price.
GHD Original Hair Straightener | Was £109, now £81 at John Lewis
Boasting a rounded barrel and floating plates, the GHD Original Styler glides effortlessly through all hair types, creating beautiful everyday styles with enhanced shine. There's currently £22 off the Styler in John Lewis' Black Friday and Cyber Monday sale.View Deal
Philips DiamondClean Sonic Electric Toothbrush | Was £299, now £89.99
Now with a huge £200.01 off, this Philips electric toothbrush should be high up on your to-buy list. Why? It comes in four colours, has a battery life lasting up to two weeks, features five different modes to cover all your brushing needs AND it comes with a travel case.View Deal
ElectriQ Pet Robot Vacuum Cleaner | Was £149.97 now £99.97 at Appliances Direct
This cheap robot vacuum cleaner can be controlled via your smartphone to clean your home while you're not there. It can work on a range of flooring: tiles, wood, carpet and more. The best part? It can fit under sofas, beds and other furniture since it's so small. It's also an absolute bargain!View Deal
Fitbit Versa Lite | Was £149.99, now £99.99
This is a verrrry cheap price for a FitBit Versa Lite. In fact, it may just be the cheapest we've ever seen. This particular model features a large (and easy to use) touchscreen to display the time, phone notifications and more. It can track your heart rate, sleep, exercise, pace and distance; its battery life lasts for a loooong four days. It's also waterproof so there's no need to take off when showering.View Deal
Braun Silk-épil 9 9/980 SkinSpa SensoSmart™ Epilator | Was £209.99, now £114.99
The Silk-épil SkinSpa is a four-in-one epilation, exfoliation and skin care system. The epilator includes SensoSmart™ pressure sensor technology to guide your epilation and remove even more hair in one stroke. Braun’s best Wet & Dry epilator comes with two body exfoliation brushes to help reduce ingrown hairs. With 13 extras, including a shaver and trimmer cap for sensitive areas, bikini trimmer, skin contact cap, facial cap, pouch, and stand.
Shark WV251UK Handheld Vacuum Cleaner | Was £179, now £129 at AO
There's a reason this is the most sought-after handheld vacuum around: Mrs Hinch loves it, and it can run for up to 16 minutes off one charge. Use it to clean your car, vacuum your stairs or de-crumb your sofa.View Deal
iRobot ROOMBA616 Robot Vacuum Cleaner | Was £270.97, now £159.97 at Appliances Direct
Got your eye on a robot vacuum but not keen on the high price tag a lot of them come with? This iRobot model is currently a bargain. Using smart technology, the machine can navigate its way around your home while missing stairs and being careful of furniture; it can also clean along wall edges. Our favourite part is that it takes itself to its charging station when need be.View Deal
Dyson V7 Motorhead Extra | Was £299.99 now £199 at Very
After a new vacuum? We think this is best deal going on at Very right now. For a lightweight, cordless vacuum the Dyson 7 is really powerful, you definitely won't be disappointed with the suction. View Deal
Hitachi 50 Inch 50HK25T74U Smart 4K LED HDR TV | Was £369.99 now £249.99
Now with £120 off, this Hitachi TV is a bargain price for a 50-inch model. It's smart, 4K, Ultra HD and it has Freeview Play built-in.View Deal
KitchenAid 5KSM125BCU Artisan Stand Mixer - Silver | Was £499.99, now £279.99
Kitchen mixers don't get much better than this one: planetary rotation ensures that your mix has the perfect consistency, and the different attachments included are good for everything from whisking eggs to beating the perfect meringue egg white. View Deal
Dyson Hair Dryer | Was £399.99 now £298.99 at Amazon
This Dyson hairdryer currently has £101 off at Amazon. Not only does it come in a fuchsia colour, but it has three speed settings to choose from and it comes with a James Dyson-designed storage bag.View Deal
Dyson AM09 Hot + Cool™ Fan Heater | Was £399.99, now £299.99
One of the RealHomes.com team owns one of these and highly recommends. It can be used to heat (or cool) a room quick to rid the need of heating an entire house. It also doubles as a purifier so while in operation, so you know the air you're breathing in is bacteria and allergen-free. Most importantly, it looks good and can be used at nighttime thanks to the timer function and quiet mode.
Hisense WFBL9014V Washing Machine | Was £579.99 now £349.99 at Littlewoods
Now with a huge £230 off, this 9kg washing machine from HiSense can wash approximately 45 shirts at once. Wowza. It has 16 programmes to choose from, as well as a 15-minute wash option. It's rated A+++ for energy and features a Pause & Add button for forgotten socks.View Deal
Samsung Family Hub| Was £2,699, now £1,799 at John Lewis
One of the best fridge freezers, according to our testing, the Samsung Family Hub makes the most of the latest smart technology. Aside from a super functional touch screen, which makes it easy to keep track of what's in your fridge and find recipe inspiration, it also boasts freshness technology and the option to turn your fridge into a freezer, and vice versa.View Deal
Are Black Friday and Cyber Monday savings real?
As with any sale, there are some end-of-line products as well as items that haven’t proved popular throughout the rest of the year in the mix on Black Friday and Cyber Monday. However, there are some genuine savings on offer. Here's what you can generally expect:
- TVs will be sold at massive discounts, ideal for the viewing-heavy festive season.
- Amazon will offer great discounts on its own products – both great Christmas gifts. Find the best Amazon Echo deals at our dedicated page.
- Classic Christmas gifts – from cameras to smart home tech – will be way cheaper than usual.
- Power tools, kitchen appliances – such as washing machines, and even electric razors will all be discounted.
- It's not just coffee machines, microwaves, and other must-have appliances that are up for grabs. Nope, off-season buys, such as lawnmowers, BBQs, and more will be discounted, too.
- eBay even takes part, offering Black Friday deals.
- Home accessories will be up for grabs at brilliant prices – and we'll have the latest every day.
- Looking for furniture? You'll be able to check back with us for the best bed and sofa bed deals.
BUT... since many products' prices yoyo frequently, checking the price history of what you're planning to buy on CamelCamelCamel.com or PriceSpy will tell you whether the savings are real or illusory. These clever and handy sites show you whether a price is likely to re-occur, so, if you prefer, you can allocate your budget to something that is more rarely discounted on Black Friday and Cyber Monday.
Whatever you're shopping for, do bear in mind that as prices change frequently (no doubt arranged with the supplier way in advance), it's not always worth racing to get something you're still saving for, because the product is likely to be discounted again soon (think Boxing Day sales). Always check, rather than be distracted by the recommended retail price, especially on big ticket home tech like televisions.
Top tips for bagging a Black Friday or Cyber Monday deal
1. Sign up to mailing lists: Subscribe to newsletter lists from your favourite retailers to be informed of deals as they drop. You can also sign up for our newsletter because we will be sharing the best home deals on Black Friday and Cyber Monday.
2. Be prepared to research: Retailers will surface some of their best deals on homepages and top pages, but also the ones they want rid of or the ones they think will get the most traffic to the site. This is why it pays to navigate away from the main Black Friday landing pages. If you know what product you are after, head to that section of the site and get ready to scroll.
3. Check out the lesser known brands: The biggest brands may have the buying power to offer the best discounts, but they will also be the busiest sites and stock is more likely to go quickly. Look for lesser known retailers (check their reviews on Trustpilot first) and see if they have the products you are after.
The best times to shop this Black Friday
Research found by Currys PC World during Black Friday 2019 found that there are definitely good and bad times to shop on Black Friday. This year, as we expect the deals will be solely online, you may experience issues with gaining access to some sites. We think there will be virtual queues, as well as the chance of some websites crashing. Just something to note.
Other than that, the actual best times to shop during Black Friday are early in the morning. Avoid 7 am to 10 am at all costs as it's the busiest period. So, you'll either want to bag a bargain ahead of 7 am or wait until the dead spot at 3 pm (we're guessing this because schools shut at this time). If you wait though, you could risk losing out on what you want. That or if you really want to hold out, things should be slightly less manic after 9 pm.
If you have your eye on something popular – an Alexa device, a new appliance, a popular tech item or even some personal care buys – GHDs are always cheap, as are electric toothbrushes – then we definitely suggest setting your alarm. Retailers such as Amazon will be offering limits on deals in order to allow factory workers and delivery drivers to process orders within a reasonable time, while social distancing. Looking for something else? You can relax (a little).
How to shop safely this Black Friday and Cyber Monday
Just as you would usually, ensure you're shopping securely. Paying by credit card will give you more protection than paying by debit card. If you pay with PayPal or another third party payment service, you may not be eligible for these payment protections.
Know you'll be in a hurry on the big weekend? Take time now to create an account with your retailer(s) of choice so you don't miss out.