When is Black Friday 2018?

It's time to mark your calendar as the American phenomenon returns this November with deals bigger and better than ever. We've got the low-down

House by John Lewis Whistler dining chair
(Image credit: John Lewis)

As summer comes to an end, autumn lovers get out their scarves – and wallets – to prepare for costly months ahead. But there is a way to save some of that hard-earned cash, and that's shopping on Black Friday. I'm sure many of us have heard of Black Friday, but when is it and is it really limited to one, shopping-frenzied weekend? We clue you in on the details below.

If you're already familiar with everything Black Frida, we've made it easier than ever to find all the best Black Friday deals in our daily updates. We've also pulled together our pick of the best deals from some of your favourite retailers: Amazon, B&Q, John Lewis and Walmart, taking all of the stress out of Black Friday shopping. 

Already know everything there is about Black Friday and just want info on the deals? Subscribe below and we'll send updates straight to your inbox.

What is Black Friday?

Falling almost immediately after Thanksgiving and just a month before Christmas, Black Friday and Cyber Monday are more poplar than ever in the UK as they offer bargain-hunters big savings on everything from smart home tech to mattresses.

The huge annual shopping event marks the start of the festive shopping season, and ensures bargain hunters can score some deals in time for Christmas. Although called Black Friday, the sales will last for around a week or so, with some retailers such as Amazon offering price cuts before then. 

So, Black Friday's a big deal then?

Yup. Last year, £968 million was spent on Cyber Monday, only slightly less than the £1.1 billion on Black Friday, and all reports now suggest that this year is going to be bigger. 

How can we help you save on Black Friday?

It's an overwhelming event if you're not a Black Friday past master, so we're here with you every step of the way. Whether you're looking for a new bed, TV or washing machine, or even early Christmas presents for the foodie in your life, a Nan that loves a bit of gardening or that one friend who can't get enough of cats, look no further.

We'll be keeping you informed of the madness – sorry, best Black Friday deals for you and your home – from now until the big event, and out the other side. 

Expect not only to discover the best deals and how to get them, but also the tricks of the trade, the dos and don'ts, and we'll even answer all of your Black Friday related questions. It's worth popping back on a daily basis for great Black Friday deals from the beginning of November onwards because we'll be updating our pages constantly. Or, you can make your life much easier by just subscribing below, and we'll just send the best deals straight to your inbox. 

When is Black Friday 2018?

Black Friday always takes place the Friday after Thanksgiving, but in this case, it's the day after, so Black Friday falls on 23rd November this year.

When is Cyber Monday 2018?

Cyber Monday falls on 26th November, the first Monday immediately after Black Friday. Better mark your calendar…

What’s the difference between Black Friday and Cyber Monday?

The majority of deals are set to last from Black Friday through to Cyber Monday and beyond, meaning there isn't a huge difference in the dates.

Before Black Friday was such a hoo-ha in the UK though, the day saw great deals on consumer electronics, and Cyber Monday focussed more on clothing and jewellery bargains. Now, though, you're guaranteed great deals on everything across the weekend.

Black Friday sales last year were 78 per cent higher than Cyber Monday, so our guess is that it's going to be heaving. Do you have to go to stores to get the best Black Friday deals in 2018? We've got the answer.

What sort of deals will we see on Black Friday and Cyber Monday 2018 ?

No one knows what Black Friday and Cyber Monday 2018 will hold in terms of deals just yet, but from past experience, we can make some pretty good assumptions. 

Last year saw Black Friday washing machine deals from brands such as John Lewis, which cut prices by up to £170, and Currys which offered up to £250 off. 

Those on the hunt for a new sofa will be pleased to hear that Marks & Spencer knocked a whopping 60 per cent off products across all its departments in 2017, and Debenhams offered savings of 60 per cent off furniture. 

Sleeping a few more family members this Christmas? treat yourself to a new sofa bed from John Lewis. Last year they had the deal of the century on their Sacha sofa bed, dropping the price by over £400.

For those who are shopping for a new bed this Black Friday, homeware haven Habitat slashed their prices by 50 per cent during the event last year, and in 2016, Very offered a 50 per cent discount on several of their beds and sofas.

Searching for a new fridge or freezer to store all the Christmas grub you've pre-ordered? Currys PC World offered top-class deals on their fridges and freezers last year, including a huge £400 off the LG GSL961PZBV American-style fridge freezer.

For those wanting to make their home smarter than them this Christmas, you're in luck. Amazon slashed prices on its own smart products last year – think the Echo, Echo Dot, Kindle... and also helped customers save a hefty £90 when purchasing a Hive thermostat. John Lewis also knocked £50 off the Google Home smart speaker

In need of a new mattress? Last year, big online mattress brands such as Simba, Casper and Eve get in on the Black Friday action, too, with some of them offering 30 per cent off over the Black Friday weekend.

Why not add some brand new luxury bedding to go with it? Last Black Friday had Debenhams offering large savings on homeware, with 30 per cent off bedding.

The hub of the living room, a TV may be a big purchase, but not on Black Friday. Last year, Currys had 36 per cent off the Sony Bravia Smart Ultra HD TV, taking the price down from £1,099 to a staggering £699. Amazon also had some cracking TV deals, including a Sony TV reduced from £999 to £599. 

Know what you need, just don't know where to find it? Check out our buying guides for the best deals. 

Live Black Friday sites:

More Black Friday know-hows: