Simba Sleep reveals an upward trend in mattress sales during lockdown

New data reveals an increased interest in Simba Sleep, as Britons dream of better shut-eye, during these strange times. And, you can join the hype with the latest Simba offer

Simba Sleep - Simba mattress in bedroom with grey headboard, black and white rug, green leather chair
(Image credit: Simba)

The majority of us have heard about Simba Sleep but, for those of you who haven't, you best listen up as the UK brand shares some interesting sales data from its consumer sleep app which may have you dreaming of a better night's sleep. We've also included the most recent Simba mattress deal below so, if you want to invest, now is the time!

Ever since we started hunkering down at home to help curb the spread of Covid-19, and tuned into our immediate surroundings during lockdown, Simba mattress –aka our best mattress for side sleepers – has witnessed a seismic shift in the appetite for cutting edge sleep technology as the nation wakes up to the value and wellbeing benefits of quality slumber. 

Data collected from the Simba Sleep App between 8 March and 25 April 2020

Data collected from the Simba Sleep App between 8 March and 25 April 2020

(Image credit: Simba Sleep)

As the graph above demonstrates, you can see how our nations mood and sleep quality has been affected in the last two months of this global crises, so it's no wonder the sleep technology brand recorded a soar in online sales as they witnessed an uplift of 50 per cent YOY to 30 April 2020. And in May the appetite for this sleep tech continued to rocket, with online revenue up 220 per cent YOY to 26 May 2020, which saw in Simba’s best ever month in the UK market online. This is an absolutely brilliant result for the brand because, like so many businesses reacting to the pandemic, they were initially hesitant as to what to expect in respect to consumer demand at the start of the pandemic.

Another astonishing fact is that Simba Sleep has observed a marked spike in online activity between the hours of 11pm and 8am. Comparing the period 24th March – 14th May versus 1 Jan – 23rd March 2020, total visitors increased 30 per cent during those hours, suggesting that some of us are quite literally sat up in bed and thinking that ‘enough is enough’ so look for a new mattress.

Sound familiar? Well, the good news is that Simba is offering new customers a generous 26 per cent off their Hyrbid and Hybrid Pro mattresses. You can see the deal for this just below.

Mattress offer | 26% off mattresses at Simba
Bag a dreamy 26 per cent off the Hybrid and Hybrid Pro mattress right now. Prices start from just £406.26, instead of £549. Discount automatically applied. Deal ends: 8.00am, 17 June 2020.View Deal

By the end of 2019 we were operationally profitable in the UK and are now fully profitable globally. Since our launch less than 4 years ago, we have sold over 1 million products worldwide.

Steve Reid, co-founder and CEO of Simba

More on Simba Mattress