This is the best 40 inch TV deal today

Looking for a 40 inch TV? This TV size is usually between £400 to £600; but this one is a steal at just under £250

40-inch TV deal: SHARP LC-40UI7552K 40" Smart 4K Ultra HD HDR LED TV

Need a new TV? We know it's a modest size, but a 40 inch TV is the perfect middle ground of televisions: larger than a 32 inch, but smaller than the larger TVs on the market, it's an ideal buy for a small living room, the kids' rooms or for catching up on TV cookery shows while you're in the kitchen.

These TVs usually cost from around £399 upwards, and for that you'd expect all the features of a larger TV. But this low price of £249 for the SHARP LC-40UI7552K TV has just come to our attention and we thought we'd share. 

Here are some of the TV's specs:

4K Ultra HD HDR, which has up to four times the detail and resolution of conventional HD images and a wider colour palette, resulting in more vibrant pictures (the kids will thank you when that makes their video games more lifelike). 

Smart TV apps let you stream your favourite shows; you can access catch-up services, such as BBC iPlayer, as well as Netflix and YouTube.

Share your screen: if you have a Miracast-enabled device, you can share your movies, photos and more on screen. 

USB multimedia player, which lets you enjoy movies, photos and music from your USB drive.

Advance sound processing – Sharp's DTS TruSurround HD advanced sound processing engine helps create a clear, vibrant sound using the two-speaker system.

Built-in Freeview HD – watch shows in high definition.

Available from now until the 30th May, this Sharp 40 inch TV is now just £249 (was £279).

SHARP LC-40UI7552K 40in Smart 4K Ultra HD HDR LED TV | Was £279 now £249 | Save £30

A bargain price for a 40 inch TV even without the discount, this one has an A energy rating, it has 4K Ultra HD technology inside and it's smart so you can watch your favourite streaming services with ease. It also has built-in Freeview HD. It comes with a stand, but it can be wall-mounted to save floor space, too. Our favourite part is how easy it is to install, you'll be enjoying family favourites in no time.View Deal

Find more of the best 40 inch TVs in our guide. Or look for more bargains on our TV deals page

PS Let us know if you find a better deal so we can tell everyone else.