Research by VoucherCodes.co.uk and the Centre for Retail Research reveals Brits are set to splurge £13.41 million per minute over Cyber Weekend next week, equating to a huge £8.29 billion online and offline, up six per cent on last year.
Figures reveal Cyber Monday (26th November) will be the biggest single day earner, as £2.96 billion is to be spent on the last discount day of the sales weekend, followed by Black Friday when £2.44 billion will be splashed on online and offline purchases.
This spending bonanza will give the high street a boost, with festive shoppers set to spend £4.80 billion in-store.
Online shopping tills are also set to be ringing, with shoppers planning to spend £3.48 billion online, up a huge 11 per cent on the £3.13 billion spent last year.
In total, spending online and on the high street over those four days alone now accounts for 24 per cent of festive sales, compared to 14 per cent in 2013.
But it's not all about the spend; the research shows that last year British bargain hunters saved £1.28 million during the festive spending spree.
So, enough of the maths – what really interests us is how we shop. Well, the research shows that a fifth of Brits will do their research and choose the items they want to snap up beforehand, while one in 10 are signing up to retailer newsletters so they are alerted when their festive sales begin.
Clothing (24 per cent), personal electronics (23 per cent) and home electronics (23 per cent) are all topping our shopping lists this year, with over half planning to snap bargains up online. Over a third of those looking to find deals on the day will dig into their savings, and a fifth of us will use a credit card to purchase items, while 12 per cent will use money they’ve set aside especially for sales shopping.
Alcohol makes the top 10 list, with seven per cent of people stocking up for Christmas and New Year; white good sales take up eight per cent; homewares are at 10 per cent; and toys at 15 per cent.
So what will you be buying?