Black Friday deals vs January sales – what to buy when

Black Friday or January sales? Prep yourself for sale season by getting in the know about when's the best time to bag your bargain

Samsung The Wall Luxe
(Image credit: Samsung)

We are well in the midst of frantically writing our Black Friday wish lists, anticipating all of those lovely deals with excitement. After all, it is just seven weeks away. But, then there's the sales for Christmas, Boxing Day and New Year's... what if those deals trump Black Friday?! Nobody wants to start the new year feeling short-changed. So, should you snatch up the offers now or hold off until January? How will you get the most bang for your buck?

We have five simple rules for bagging an incredible Black Friday bargain below. Whether you're hoping to buy a long lusted-after KitchenAid to help with Christmas baking, a new sofa to host movie nights or a smart speaker to listen to the radio, heres when you should tick things off your to-buy list.

But first, if you are after an incredible bargain, feel free to shop our Black Friday pages below. We're talking all types of deals from furniture to accessories and even appliances

Rule 1: It depends on what you're buying

Hendricks 4 seater sofa

(Image credit: Habitat)

Our first piece of hard won advice is to think in terms of your own needs and plans, rather than focussing on one single event. It's not a case of Black Friday vs January sales, more a question of what you are planning on buying, and why. 

So, if you are buying an expensive piece of furniture because you need it by Christmas, start monitoring Black Friday prices now. If you want the absolute best bargain and are willing to risk what's on your wish list being sold out, playing the long game can give you the best discounts – you may even want to wait until after Christmas, especially given that furniture delivery in the run-up to Christmas (November and December) can be very tricky. 

However, with smaller items (think soft furnishings, accessories), it makes little sense to wait, so you may as well grab that expensive throw you've been eyeing up as soon as the price drop in the run-up for Black Friday.  

Rule 2: Snap up smart tech on Black Friday

yale sync hub with amazon echo speaker showing voice assistant useage

(Image credit: Yale)

Smart tech and appliances may well be worth getting during the Black Friday period, rather than January, especially if you are buying a Christmas gift for a tech lover. After deciding what you want, whether it be a Google Home Hub or the all-new Echo Show 5, prices will most definitely be cheapest on Black Friday than during the January sales. In fact, last year saw Amazon slash the price of its Echo Dot to just £24.99.

Midnight Magic Glass Iridescent Bauble from Wilko

(Image credit: Wilko)

Anything you can live without this Christmas, such as Christmas decorations and artificial Christmas trees, are well worth waiting for until January. You'll get them at cut prices – but have to be certain that you'll still want these particular Christmas decs next year.

Rule 4: Buy appliances on Black Friday

KitchenAid milkshake stand mixer

(Image credit: KitchenAid)

Appliances (think that expensive food processor you've considered for months) are definitely worth shopping for come Black Friday, especially if you know the exact model you want and are happy checking (with us) for price reductions. As a rule of thumb, only watch items you've wanted for a while and have been budgeting for anyway. This way, the savings you'll make will be genuine, unlike the false economy of an impulse purchase .

Rule 5: Not around during Black Friday? You haven't missed out

Having said all of this, if you do end up missing out on Black Friday on 29 November, whether you're on holiday with no reception or are planning a digital detox, don't worry about it too much, as many Black Friday deals will start popping out the woodwork from the start of November and will last for at least another week after the event.

Refer to the links on the right to see which retailers have already opened their Black Friday pages for 2019.

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