The best 40 inch TV 2019

The best 40 inch TV is perfect if you're tight on space. But don't settle for a second-class viewing experience: tech guru Jon Porter brings you his pick of the best you can buy

the best 40 inch TV: vonhaus tv on tv stand

Looking to buy the best 40 inch TV, whether for your living room, dining room or bedroom? A 40 inch model is the perfect size for anyone who doesn't want to drown a room with a 55, 60 or even 75 inch TV – plus they're incredibly affordable. 

As if all that wasn't enough, developments in technology mean that  40 inch TVs are increasingly designed with all the features you'd hope to find on a larger model. Read on to find the best 40 inch TV from our carefully chosen selection. 

Still not sure if a 40 inch TV is for you? Read our guide to how to choose the best TV, for advice, as well as our feature covering 5 reasons why you should buy a 40 inch TV. Then, check out our televisions hub page for more advice, information and handy buying guides.

  • Never one to miss out on a bargain? Our pick of the best TV deals were designed with you in mind.

What is the best 40 inch TV?

In our opinion, the best 40 inch TV currently available is the Panasonic TX-40EX700B. Fast to navigate, easy to customise and complete with all the apps you could possibly need, it offers everything you could need in a modern television.

As if all this wasn't enough, it also boasts incredible picture quality, thanks to HDR content, Ultra HD resolution and, more importantly, a VA LCD panel that provides impressive levels of contrast.

Perfect for the design minded, this model also offers a simplistic chromatic bezel, which ensures a minimalist design to fit right in to your home, whatever your style.

Not entirely sure whether it's a 40 inch TV you're after? Browse more of our television buying guides:

How to buy the best 40 inch TV

When it comes to buying the best 40 inch TV to suit your needs, there are a few factors and features you should be taking into consideration. While, at this size, you won't get the latest and greatest technologies like OLED panels or amazing HDR, you can still get some surprisingly good televisions in this form-factor.


A decent Smart OS is pretty essential in this day and age if you have any intention of watching streaming or catch-up services on-demand. We're also fans of the Freeview Play eco system as an easy-to-use means of accessing catch-up services, so we've prioritised sets that have it built in. 


Resolution starts to be more of a concern at 40 inches. Ultra HD sets at this size are increasingly common, but, ultimately, until you get to around 55-inches, the rule should always be quality over quantity when it comes to pixels.

One final note is that we've allowed ourselves a pair of 43 inch TVs in those instances where a manufacturer doesn't offer any 40 inch sets.

Looking for a television with specific features? You might find our specialist guides a handy read:

The best 40 inch TVs you can buy right now

Best 40 inch TV: Panasonic TX-40EX700B

1. Panasonic TX-40EX700B

Best 40 inch TV: a smart TV that ticks all the boxes, this is our pick of the best 40 inch TV you can buy

Tuner: Freeview Play
Resolution: Ultra HD
Panel type: LCD (VA)
Smart TV: My Home Screen
USB Recording: Yes
Reasons to buy
+Freeview Play+USB recording
Reasons to avoid
-Only edge-lit

Our pick for the best 40 inch TV is the Panasonic TX-40EX700B. Functionally, there's just so much to like about it, the top pick being the Panasonic My Home Screen operating system inside. It's fast to navigate, easy to customise, and features all the apps you could possibly want in a modern television. If you don't want to navigate using the My Home Screen interface, the TV is also equipped with Freeview Play to offer convenient access to catch-up services from within the electronic program guide (EPG). 

In terms of its raw picture quality, things continue to look good as the TV offers several important features when it comes to displaying HDR content. From Ultra HD resolution, to more importantly a VA LCD panel to get more impressive levels of contrast than competing IPS panels. 

However, unfortunately the Panasonic TX-40EX700B is similar to the rest of the TVs in our list, and features an edge-lit backlight rather than a more capable full-array backlight. For those who are worried about it fitting with their home decor, that will be the least of your worries; its simplistic chromatic bezel creates a minimalist design to fit right in to your home, whatever your style. 

Looking for a TV this size can be hard, but we think the Panasonic TX-40EX700B offers the best overall experience for a 40 inch, bar none.

Browse more 40 inch TVs on Amazon

Best 40 inch TV: Philips 6-Series 43PUS6753/12

(Image: © Amazon)

2. Philips 6-Series 43PUS6753/12

Best 40 inch TV for an immersive viewing experience: sharp, crisp and detailed images make this Amazon's top choice

Tuner: Freeview Play
Resolution: Ultra HD
Panel type: LED
Smart TV: Freeview Play
USB Recording: Yes
Reasons to buy
+Immersive viewing experience thanks to ambilight+Smooth, fluid images with incredible detail
Reasons to avoid
-Ambilight feature may not be for everyone-Not the best HDR performance

With unique ambilight technology, which projects coloured light from each edge of the television, the Philips 43PUS6753/12 offers a unique, immersive viewing experience, with ambience temperature ranging from 5 to 35ºC.

In addition, Ultra HD 4X the resolution of standard HD gives sharper, crisper, more detailed images, as well as improved colour and contrast thanks to HDR Plus technology, while Philips' Pixel Precise Ultra HD engine optimises picture quality to deliver smooth, fluid images with incredible detail and depth.

In terms of viewing, this model offers Smart TV with Freeview Play, making it easier than ever to access BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play sitting alongside 70 TV channels and 15 HD channels.

Best 40 inch TV: Samsung UE40NU7120

3. Samsung UE40NU7120

Best 40 inch TV for image quality: the best looking 40 inch TV you can buy

Tuner: TVPlus
Resolution: UHD
Panel type: LCD (VA)
Smart TV: Samsung Smart Hub
USB Recording: Yes
Reasons to buy
+Great image quality+360 design
Reasons to avoid
-No Freeview

If you want the absolute best picture quality available in a 40 inch TV, then the Samsung UE40NU7120 should be at the top of your list. 

Cheaper than our top pick, and you're getting a remarkably good looking image with great colours and contrast. It also has a remarkably responsive screen, with input lag being so low as to be almost imperceptible. With access to Samsung's Smart Hub which has all of the channels, programmes and films you'll ever need, this TV gives you the best of both worlds. 

A good choice for those who don't have a small budget, and even better for those who use other catch-up services than Freeview Play; the Samsung UE40NU7120 is a better looking set, it just depends if it has everything else to suit your TV watching needs. In our opinion, it's the best 40 inch TV if you're after something that also looks the part. 

Shop more 40 inch TVs from John Lewis & Partners

Best 40 inch TV: Philips 43PUS6262/05

4. Philips 43PUS6262/05

Best 40 inch TV for Ambilight: it's a great addition to this 40-incher

Tuner: Freeview Play
Resolution: Ultra HD
Panel type: LCD (IPS)
Smart TV: Linux
USB Recording: Yes
Reasons to buy
+Ambilight impresses+Great looks
Reasons to avoid
-Screen could be brighter

Calling Philips' televisions 'eye-catching' is something of an understatement. For the last couple of years the veteran TV manufacturer (now owned by TP-Vision in Europe) has equipped its TVs with a technology known as 'Ambilight', which uses sets of rear-mounted RGB LEDs to project light onto the wall behind them. 

Not only does this additional light complements the images on screen, but it also works to reduce eye strain, which a lot of viewers experience when watching a bright TV in a dark room. Elsewhere, there's a lot more good stuff to say about the Philips 43PUS6262/05. Its IPS panel offers great viewing angles (without quite the same level of contrast as the VA panels in our top two choices), and clarity is also good. 

Unfortunately, although Philips use the full-featured Android TV operating system further up their range, the Smart OS on the 6000 series is a much more limited affair. You still get access to most of the services you'd need, but it's just not quite as extensive. If it's an eye-catching design that you want, this is the best 40 inch TV for you.

Browse more 40 inch TVs from eBay

Best 40 inch TV: Sony KDL-40WE663

5. Sony KDL-40WE663

Best 40 inch TV for HDR: HDR isn't just for 4K

Tuner: Freeview Play
Resolution: Full HD
Panel type: LCD (VA)
Smart TV: Linux
USB Recording: Yes
Reasons to buy
+HDR in an HD set+Neat cable management
Reasons to avoid
-Only Full HD

HDR has generally been an exclusive feature of 4K TVs, but 2017 saw Sony take the plunge and add the technology to its Full HD sets, meaning that in theory, you'll be able to enjoy its benefits without having to fork out for a premium TV.

Unfortunately however, it does mean doing without Ultra HD resolutions which, although not essential at 40 inches, would still be nice to have. Elsewhere, functionality is good as Freeview Play is on board to offer easy access to catch-up services, and you can of course record to an external USB drive. 

Similar to the Philips TV above, the Sony KDL-40WE663 doesn't feature the Android operating system featured on the more premium Sony sets, but you'll still get a decent selection of apps built-in, albeit without having the ability to expand them too much further. 

Find more 40 inch TVs at Currys PC World

The best 40 inch TV: LG 43UJ750V

6. LG 43UJ750V

The best 40 inch TV for WebOS: the delights of WebOS on the small screen

Tuner: Freeview Play
Resolution: Ultra HD
Panel type: LCD (IPS)
Smart TV: WebOS
USB Recording: N/A
Reasons to buy
+WebOS is a delight+Slick design
Reasons to avoid
-Difficult to find at a good price

Amongst the various smart operating systems available on TVs, we've long loved the sleekness and simplicity of LG's WebOS. 

Using your remote as a pointer you can very easily hop between apps, and even set favourites as bookmarks on your remote's number pad so they can be reached as easily as possible. In our opinion, the LG 43UJ750V's interface is well designed, and thankfully is contained within a nicely designed chassis as well, meaning it'll look great in your home.

Unfortunately, this functionality just isn't enough to justify the price premium that this set is currently commanding (if you can find it on sale at all). Nevertheless, if it's a decent interface you want then this is the best 40 inch TV for you.

Shop more 40 inch TVs at AO

The best 40 inch TV: BLAUPUNKT 40/138MXN 40" Smart LED TV

7. BLAUPUNKT 40/138MXN 40" Smart LED TV

The best budget 40 inch TV: opt for this purse-friendly BLAUPUNKT 40 inch smart TV

Tuner: Freeview HD
Panel type: LED backlit
Smart TV: Mstar
USB Recording: No
Reasons to buy
+Affordable+Smart capabilities+Sleep timer+Parental clock
Reasons to avoid

This affordable smart TV connects to WiFi using BLAUPUNKT's smart platform, Mstar, so you can catch up on BBC iPlayer, stream Netflix and YouTube or roam the internet. You can even cast content from your phone to your TV using Miracast.

Freeview HD lets you watch a large range of high-definition TV channels, all of which will sound rich and clear thanks to the DTS TruSurround HD sound enhancement. With two USB 2.0 ports to connect hard drives or USB sticks to, the possibilities are endless.

Although not the best looking of our TVs, it can sit on a stand or be wall mounted, and it has handy features such as a sleep timer to save electricity and a parental lock.

A basic, affordable 40 inch smart TV, this is our pick of the best 40 inch TV if you're after something on a budget.

Browse Argos for more 40 inch TVs

Looking for more tech advice and information?