Black Friday home deals: your ultimate guide for 2021

The Black Friday home deals are just around the corner. Here's everything we know so far...

Black friday 2021 logo Real Homes
(Image credit: Future)

Gearing yourself up for the Black Friday home deals? With the year we've all had, we are expecting big things. And by big things, we obviously mean impressive discounts. On everything from a new fridge freezer to the best mattresses and even a comfortable and stylish sofa bed, that is. This is your ultimate Black Friday guide for 2021, so long as you are searching for home deals from everywhere including Amazon, John Lewis, Currys PC World, Wayfair, H&M Home (and plenty more)...

We've got the low down on all things Black Friday home deals related, so just keep on reading for everything you need to know ahead of this year's event.

When is Black Friday 2021 and Cyber Monday 2021?

For 2021, Black Friday falls on the 26th November, and Cyber Monday is on the 29th November.

Where should I shop for Black Friday home deals?

You can shop the Black Friday sales by clicking through to these pages below. Some pages are already live for 2021, they're just waiting for the deals to launch, whilst others should be live in a few weeks time. Take a look...

When will the Black Friday deals start?

We expect the Black Friday deals to start rolling out around mid-November, if not before. So, with this in mind, we would suggest starting looking out for Black Friday deals from the 1st of November. That's if you are after one product in particular. It won't hurt checking its price every day. Even though the sale doesn't start until the 26th of November this year, lots of stores begin to slash prices early so as not to put as much pressure on delivery drivers and factory workers over one day. Also, why wouldn't you want to score a Black Friday deal ahead of everyone else – and miss out on the madness?

Right now, we currently know that the Wayfair Black Friday presale will launch on the 19th of November. We will, of course, be updating this page as we hear more news on early Black Friday sales.

What time of the day should I shop during Black Friday 2021?

Research conducted by Currys PC World around Black Friday 2020 found that the busiest times to shop are between 7 am and 10 am. When do we suggest doing your shopping? Between midnight and 6 am is a brilliant time to shop – if you are awake. Otherwise, it usually gets quiet(er) around lunchtime, and again at around 3 o'clock as parents head out to do the school run. 

You can, of course, shop the Black Friday home deals online during the busiest times, but just be wary that you may have to digitally queue to view selected websites. Also, this is when websites tend to crash and deals can be lost. Just something to bear in mind. Either way, you'll want to set your alarm to remind you of the deals, otherwise, just keep checking back at this page as we will be updating it throughout the day with the best deals – as and when they come in.

What should I buy during Black Friday?

What you buy on Black Friday is down to you, and really, we only suggest buying stuff that you actually need. Because even if something is a bargain, it's not really a bargain if you don't need it in the first place. 

Saying that, we can give you a helping hand if you want to know what to look out for during the Black Friday sales in 2021. Click below to shop our deals pages where you will find the best offers around based on the product. 

As well as this, there'll be plenty more products for you to search for in the sales, whether that's home gym equipment or a new appliance for help around Christmas time.

Sales of anything to do with mattresses tend to rise over Black Friday weekend – and just before. This includes mattress protectors for those who want to cover and shield a mattress they may have bought on sale ahead of Black Friday. Otherwise, if you need a new mattress but haven't got the money to spend just before Christmas, you'll want to buy the best mattress topper. These can transform the comfort level of any mattress, just be sure to choose yours wisely.

What about a top vacuum cleaner? Yes, sales on everything from Shark vacuum cleaners to Dyson options and even the iconic (and for good reason) Henry vacuum soar over Black Friday.

To keep you sane over the wintertime when inside the kitchen, the best slow cooker ought to go down a treat. This way you can prep food the night before, throw it in your slow cooker and leave it on whilst you're at work. Once you arrive home, a warming meal will be waiting for you to serve. 

Now, let's not forget about a coffee machine (how could we?). With lots of us heading back to the office, this is an essential kitchen item in our eyes. To avoid spending ££'s on your weekly coffee, and to get more use out of your reusable cup.

Upgrading your cinema setup? Doing this over Black Friday would be a very smart idea: Black Friday TV deals are known to be impressive. The bigger, the better the discounts in our eyes. This is why we think you should check out our list of the best 75 inch TVs.

To sleep more heads this Christmas, a new sofa bed would go down a treat. Pop this in your spare bedroom or even in a corner of the kids' bedroom. Thank us later as our roundup features plenty of stylish – and cosy – options.

Last but definitely not least, gym equipment is set to sell in the thousands this Black Friday. We're not talking about your average cheap exercise bike, but everything from the best cross trainer to a brilliant treadmill and even sizeable multi gyms

Otherwise, here's everything that sold well last year...


What is Black Friday? What is Cyber Monday?

Black Friday actually started in the USA. The term had previously been used for bad economic events like Friday 24th September 1969 when a group of financiers tried to manipulate the gold market, leading to an economic crash. However, it was then applied to the shopping chaos that was noted in Philadelphia on the Friday after Thanksgiving in 1961 and the name has stuck. With many people taking this day off and using it to begin their Christmas shopping, it is one of the busiest days in the commercial calendar, both in malls and online.

Black Friday is no longer just a US phenomenon – it's gained unstoppable momentum in the UK over recent years, too. Along with Cyber Monday, both events are loved by bargain hunters as they offer the chance to make big savings on everything from tech to furniture and more. With Black Friday weekend falling around a month before Christmas, it is a great opportunity to bag Christmas gifts and winter deals, too. 

What is the difference between Black Friday and Cyber Monday? Not a great deal really, since many deals run from Black Friday through to Cyber Monday and beyond. Once upon a time, Black Friday offered great deals on consumer electronics, while Cyber Monday focused more on clothing and jewellery bargains. Now, though, you can get great deals on everything across the entire weekend.

What can you buy for your home on Black Friday and Cyber Monday?

Lots of things! From mattress deals to TV sales, so it's possibly the best time of the year for shopping, big or small. With homeware brands ever more attuned to the Black Friday and Cyber Monday buzz, we saw big savings from well-known brands this year.

Our top tips for bagging a Black Friday and Cyber Monday deal

1. Sign up to mailing lists: Subscribe to newsletter lists from your favourite retailers to be informed of deals as they drop. You can also sign up for our newsletter because we will be sharing the best home deals on Black Friday and Cyber Monday.

2. Be prepared to research: Retailers will surface some of their best deals on homepages and top pages, but also the ones they want rid of or the ones they think will get the most traffic to the site. This is why it pays to navigate away from the main Black Friday landing pages. If you know what product you are after, head to that section of the site and get ready to scroll. 

3. Check out the lesser known brands: The biggest brands may have the buying power to offer the best discounts, but they will also be the busiest sites and stock is more likely to go quickly. Look for lesser known retailers (check their reviews on Trustpilot first) and see if they have the products you are after.

How to shop safely during Black Friday and Cyber Monday

Just as you would usually, ensure you're shopping securely. Paying by credit card will give you more protection than paying by debit card. If you pay with PayPal or another third party payment service, you may not be eligible for these payment protections.

Annie Collyer
Annie Collyer

Annie joined the Real Homes team in 2018 as our Deals Editor. Now, as our UK Shopping Editor, she spends much of her time giving advice on what you need to add to your shopping cart. Whether that be a sofa bed for your spare room, accessories to give your space a new lease of life, shiny new appliances for a kitchen or some smart tech for an easier life. She's also our fitness and beauty guru, with hands-on experience with some of the top hair tools and the best home gym equipment around. Otherwise, you can find her rearranging the furniture in her space-savvy London flat, DIYing accessories to fit with her ever-changing colour scheme, or going on long walks with her pug. Next up on her to-renovate list is her bathroom...

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