Best 40 inch TV: Our pick of the best smaller TVs for your home

In the market for a new entertainment centrepiece? Here's our pick of the best 40 inch TVs from top brands available right now

best 40 inch tv: Hisense Roku 50" A7200 Smart 4K HDR LED Freeview TV
(Image credit: Hisense)

We've learned from being stuck in our homes watching TV for so long that if we can't go out as much as we want to, we should at least have the best viewing experience possible.

That's just not the case for those still settling for their old or sub-par television, and if that frustration sounds familiar, then it may be time to bite the bullet and invest in a brand new set.

For most of us, the dream would be to get the largest screen possible to enjoy our next Netflix binge. However, a 40 inch TV can be the perfect combination of function and appearance - not overwhelming your space but still capable of offering a theatre-worthy experience. Usually measuring in at between 40-43in, it's a solid option if you want to upgrade.

The other features you need to consider will depend on your priorities. For example, image quality needs to be measured by colour intensity, blacks' depths, and whether your set has 4K resolution, among other things.

Then there's design, with Samsung recently winning our vote with The Frame Art Print that literally fades into the rest of your décor. Scroll down to see what we thought.

And if you're not totally sure about which size to go for, then check out our ranking of the best TVs for a guide on the best screen, size and features.  

 The best 40 inch TVs 2021

Hisense 43" A7200 Smart 4K LED TVReal Homes Rated Gold badge

(Image credit: Hisense)

1. Hisense 43" A7200 Smart 4K LED TV

Best 40 inch TV overall

Specifications
Resolution: 4K
Panel: LED
Smart TV: Roku
Year: 2021
Reasons to buy
+Very affordable+User-friendly Roku interface
Reasons to avoid
-Only available from Argos in the UK-No in-built Alexa or Google Home

One of the most affordable 40 inch TVs out there right now, the Hisense Roku A7200 wins a place at the top of this list for its user-friendly interface, 4K HDR LED screen and general accessibility. 

Roku offers pretty much every streaming app you could want in addition to Roku's own channel and Freeview Play, and you can hook it up to Google Home or Alexa for voice control and automation. Sound quality is also good with DTS Studio Sound on board. There's no upscaling, but 4K content looks brilliant.

The A7200 is only available from Argos in the UK and is also available in several other sizes. This exclusivity means you can't shop around, but the range is priced so affordably that you won't really feel the need to. This is without a doubt the best value 40-inch 4K TV if you can go without a few bells and whistles.

Real Homes rating: 4.5 out of 5 stars | read our full review of the Hisense Roku A7200 TV

Samsung 43" The Serif Smart 4K QLED TVReal Homes Rated Silver Badge

(Image credit: Samsung)

Best 40 inch lifestyle TV

Specifications
Resolution: 4K
Panel: QLED
Smart TV: Samsung Smart TV
Year: 2020
Reasons to buy
+Great looks+Flexible form factor+Higher-end Samsung technology
Reasons to avoid
-Low specced QLED TV

The Serif and the Frame, which you'll find below, are going to offer very similar performance to each other.

Representing the lower end of Samsung's excellent QLED range, they score very similarly on PQI (Picture Quality Index) rating. Instead, the significant differences are aesthetic, and that's really down to what you're looking for in your home.

What you get with the Serif is a set designed to sit on tall, freestanding legs anywhere in a room, independent of any other furniture. The different approach is to balance it on its frame on any flat surface — such as a sideboard — without its legs. 

The Serif looks excellent, but you definitely pay for the privilege. It comes in a 43in size and features an Ambient mode to turn the panel into a series of attractive images instead of just a black rectangle, and you can connect your phone to it using NFC by resting your device on its top edge.

Real Homes rating: 4 out of 5 stars | read our full review of the Samsung The Serif

Samsung 43" The Frame Smart 4K QLED TVReal Homes Rated Silver Badge

(Image credit: Samsung)

Best 40 inch lifestyle TV (runner up)

Specifications
Resolution: 4K
Panel: QLED
Smart TV: Samsung Smart TV
Year: 2021
Reasons to buy
+Looks gorgeous in any space+Great viewing angles+Hangs flush to wall
Reasons to avoid
-Pricey

A TV for true design enthusiasts, The Frame from Samsung hides your set in plain sight with its Art Mode displaying photos and artwork that fit in seamlessly with the rest of the room. Basically, it’s a smart picture frame that you can use as a 4K television whenever you want!

Another of The Frame’s key selling points is its no-gap wall mounting, which basically means that the TV sits absolutely flush to your wall with only enough space for a tiny near-invisible cable to run discreetly down to the One Connect box.

This box is where you’ll plug in all of your other devices - like a set-top box, Blu-ray player or external speakers - and can easily be tucked away in a cupboard.

Real Homes rating: 4 out of 5 stars | read our full review of the Samsung The Frame TV 

Sony 48" A9 Smart 4K OLED TV

(Image credit: Sony)

4. Sony 48" A9 Smart 4K OLED TV

Best 40 inch TV OLED TV

Specifications
Resolution: 4K
Panel: OLED
Smart TV: Android TV
Year: 2020
Reasons to buy
+Acoustic Surface Audio and Dolby Atmos+Built-in Google Assistant
Reasons to avoid
-Expensive

The most expensive TV on our list, the Sony Bravia A9, offers superior OLED visuals and sound with Dolby Atmos and DTS Digital Surround. Audio is boosted further by Acoustic Surface Audio - creating the illusion that sound is coming from a particular place on the screen.

This makes it an excellent choice for gamers, with X-Motion Clarity tech also helping things to run smoothly. So switch to the HDR game mode and get playing!

The OLED screen is the star here, offering those tell-tale deep blacks and bright colours. Of course, there are cheaper models out there (like the LG CX above), but this may be the superior choice if optimum immersion is something you want from your TV.

SONY 49" XH8196 Smart 4K LED TV

(Image credit: Sony)

5. SONY 49" XH8196 Smart 4K LED TV

Best edge-lit 40 inch TV

Specifications
Resolution: 4K
Panel type: LED
Smart TV: Android TV
Year: 2019
Reasons to buy
+Excellent picture quality+Minimalist design+Easy to set up
Reasons to avoid
-Edge-lit panel won't suit everyone

This 49-inch TV perfectly combines excellent picture quality with on-demand content. From using your voice to search for films to scrolling through the onboard YouView catch-up service, you have access to a plethora of entertainment.

As with the other screens in our guide, this Sony TV offers four times the number of pixels as 1080p HD TVs and will even upscale content so you can enjoy it in the best possible quality. Sony’s powerful X1 4K HDR Processor is driving the display, ensuring the smooth transmission of life-like qualities. Couple this with the TRILUMINOS display, and the result is vivid, realistic imagery.

All this impressive tech is packed behind a narrow bezel, which reviewers enjoyed the aesthetics of. And cable management will make sure there are no trailing wires around.

LG 48" CX Smart 4K OLED TV

(Image credit: LG)

6. LG 48" CX Smart 4K OLED TV

Best 40 inch LG TV

Specifications
Resolution: 4K
Panel: OLED
Smart TV: AI TV with Freeview Play/Freesat HD
Year: 2020
Reasons to buy
+Beautiful image quality+Good audio performance with Dolby Atms+Excellent viewing angles
Reasons to avoid
-Not the most aesthetically pleasing

This smaller LG unit doesn’t compromise on picture display and quality, with the 4K UHD reproducing even sharper picture quality.

This makes the LG TV perfect for movie nights with your family or even by yourself, and the Filmmaker Mode, Auto Genre Selection, Dolby Vision IQ, upgraded video processor and HDMI 2.1 help create the ultimate at-home viewing experience.

We also love the magic remote that comes with this set for gesture controls and how well it fits into the modern smart home. In-built Google Assistant and Amazon Alexa make it so you can simply ask your remote to do things without having to attach an Echo or Home hub.

Samsung 43" AU8000 Smart 4K Crystal TV

(Image credit: Samsung)

7. Samsung 43" AU8000 Smart 4K Crystal TV

Specifications
Resolution: 4K
Panel type: LED
Smart TV: Tizen
Year: 2021
Reasons to buy
+Good upscaling and targeted sound+Built-in voice assistants+Affordable
Reasons to avoid
-Cheaper design-Lack of HDMI inputs

A great TV with a smaller price tag, the Samsung TU8000 benefits from its top image and sound quality that wouldn't be out of place in a higher-end TV. In addition, the 2021 model has rectified one of the biggest complaints about the set, adjusting the stand so that it doesn't lift the TV too far off its surface.

Samsung's Tizen platform has an excellent reputation for ease of use and navigation. The TU8000 makes it super-easy to find your favourite content across services like Netflix, Disney+, Amazon Prime and countless others.

The TV is also one of the lightest on our list, so it's perfect if you want a set that you can move around with ease. While some may still complain about the bulkiness of the stand, it can easily be wall-mounted if you're short on space.

Black Friday 40 inch TV deals

Some of the biggest savings in the tech sphere during Black Friday sales are on televisions, and we will be keeping an eye on any deals that pop up before, during and after the event on Friday 26 November. Offers usually begin appearing well before the day itself, if history is anything to go by.

So if you're looking to purchase one of the best 40 inch TVs before the end of the year, it might be a good idea to bookmark this page and pop back closer to Black Friday for the finest deals from across the web. 

How to choose the best 40 inch TV for your home

SAMSUNG The Frame QE55LS03AAUXXU 55 Smart 4K Ultra HD HDR QLED TV

(Image credit: Samsung)

How can I get the best possible image quality?

Make sure whatever you choose has a 4K resolution for the best possible resolution. Look out for 40-inch TVs which are HDR-compatible to get the best from dark and light areas of the image on your screen. If possible, those which support HDR10+ and/or Dolby Vision are also preferable to just HDR10.

OLED or LED?

Even though you’re not likely to find an OLED panel at this size, LCD TVs still come in enough different flavours to make it worth knowing what you’ve got on your wish list. Those edge-lit by LEDs can be much thinner and often more aesthetically pleasing, but their direct or back-lit LED counterparts can produce a more subtle and nuanced picture even if their frames aren’t quite as easy on the eye.

Does my TV need to be smart?

Anything you buy these days should be a Wi-Fi enabled smart TV with at least three HDMI sockets around the back. You should also be sure that your favourite streaming services are available on its app platform. Very few TVs cover all of the bases but remember that you can always add an Amazon Fire TV Stick, Google Chromecast or NOW TV Smart Stick etc., to plug those missing gaps.

How much should I spend on a 40 inch TV?

Even though all of the televisions on our list are of a similar size, you’ll notice that the prices vary wildly. This could be for a number of reasons, including image quality, extra features or even just the brand, so it’s crucial to ensure you’re getting all the features you want for the best price. In general, you probably won’t be able to go any cheaper than £400-ish, but our top-rated choice will set you back close to £1,500.

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Caroline Preece
Caroline Preece

Caroline has been part of the Real Homes ecommerce team in the UK since the start of 2021, after working for the last decade as a journalist across publications in technology, entertainment and more. In her spare time she's usually obsessing about space-saving and DIY hacks for small spaces, and how to affordably make a rental feel like a home.

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