This Instagram-friendly kitchen appliance helped me keep my counters clean once and for all

My little aesthetically-pleasing kitchen appliance deserves to be the star of my space

Smeg kitchen toaster
(Image credit: Smeg)

I consider myself to be pretty good at keeping my space clean and neat. I’ve read every book by Marie Kondo, I’ve binge-watched Get Organized with The Home Edit twice, and I’m extremely thoughtful about the items I choose to bring into my apartment.

That said, I don’t know what it is about my kitchen counters but I’ve struggled to keep them clear for as long as I can remember. I’m not a neat freak by any means, but I do like my space to be kept in a very particular order—so this little snag in my organization life has always bothered me. It’s not like I let my dishes pile up or leave takeout containers to linger in my kitchen, but I’ve just never had the discipline to curate a picture-perfect kitchen...

Until I decided to take the plunge on a ridiculously pricey kitchen appliance.

I recently bought a coveted Smeg toaster almost entirely for the aesthetics. The cream colored, Instagram-friendly appliance looks so good next to my flame-hued Le Creuset accessories that it has actually inspired me to keep my kitchen totally clutter-free to really appreciate the look.

Check out our favorite kitchen storage ideas for more ways to keep a tidy space.

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SMEG 2 Slice 50's Retro Style Toaster | Currently $169.95

Whether you’re a bread-and-butter for breakfast type of person or you’re thinking the glistening Instagram-friendly toaster may inspire you to declutter your counters once and for all, it’s currently available in a slew of cool pastel colorways for just under $200.

I figured if I actually dropped $200 on a toaster of all things, I owed it to myself to really get the most out of the visual aspect of the appliance… little did I know, the investment would help me finally overcome my clutter blindness that has become a topic of conversation with my partner for years.

While I don’t actually make toast that frequently (I’m actually more of a smoothie person if I’m being honest), the sophisticated and retro design of my Smeg toaster looks magazine-perfect (or at least Kardashian kitchen-perfect) against my marble terrazzo countertops.

(Image credit: Smeg)

That said, when I do pop in a bagel or piece of rye, I love the exaggerated pop the Smeg toaster makes when my breakfast is ready—it’s akin to my whistling kettle in terms of grabbing my attention, which I appreciate as I’m someone who starts preparing something and gets very easily distracted. But, most mornings, I just admire my carefully curated countertop while sipping a coffee and a smoothie. Was it worth the price for the inspiration to keep my kitchen Instagram-ready at all times? Definitely.

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Kaitlyn McInnis
Kaitlyn McInnis


Kaitlyn is an experienced travel and lifestyle writer with a keen interest in interior decorating and home optimization. An avid traveler, she's currently splitting her time between her apartment in a century-old châteauesque building in Montreal and her cozy chalet in the woods (that she built with her own two hands... and many YouTube tutorials!). Her work has been published in Travel + Leisure, Tatler Asia, Forbes, Robb Report Singapore, and various other international publications.

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