Amazon Prime Day 2019: official dates announced – and it's longer than usual

Amazon Prime will run for 48 hours this year, giving you 12 hours' more bargain-hunting than last year

Amazon Prime Day 2019
(Image credit: Amazon)

Amazon Prime Day is coming, and this time the dates are certain: Monday 15th and Tuesday 16th July. was the first to announce the leaked opening date a few weeks back, and now it's been made official after an email from Amazon's PR. And, unlike past years, when it's been limited to 24 or 36 hours, this year, it's a 48 hour bonanza (well, almost: it starts at 00.01am on the Monday and ends at 11.59pm on the Tuesday).

And, frankly, we'll need the extra time. With more than one million deals on offer globally, and the biggest ever deals on Amazon Alexa, this year's Amazon extravaganza will be well worth the wait. From furniture to fashion, and from smart tech to beauty, Prime Day will offer unparalleled discounts, as well as new launches leading up to the event. 

'Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,' says Jeff Wilke, Amazon CEO Worldwide Consumer.

'Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.'

A selection of early deals are live on from today, with new deals going live throughout the lead up to Prime Day. Those new to Prime can sign up for a free trial at Amazon Prime membership (UK) or Amazon Prime membership (US) to make sure they don’t miss out.

Here's how Amazon announced the dates:

This year’s Prime Day sale is available to Prime members in the UK, US, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and – new this year – United Arab Emirates.  


Wondering what's going to be on sale this year? Us too. We've listed some of last year's top UK sellers below, so why not have a look now and decide what you want early so you can come back on the date and snatch up a deal with ease!

Unlimited Amazon Music Subscription | £9.99/pm

Amazon's very own version of Spotify, at just under £10 per month, it's easy to see why so many of these were purchased last Prime Day. You can get unlimited access to over 50 million songs, it's ad-free, you can listen offline and it works with Alexa devices.View Deal

Smart Wi-Fi Plug by TP-Link | £19.98

Compatible with Alexa, Google Assistant and IFTTT, this smart Wi-Fi plug will ease your worries of leaving the straightener on once and for all. There's no hub required to use, you simply just plug in and ta-dah!View Deal

Echo Dot (3nd Generation) | £34.99 

It was actually the 2nd Generation that was a best-seller last year, but that's not sold anymore and this is the next best thing. Currently sporting 30 per cent off and probably more for Prime Day 2019, we're guessing. The ideal smart home device for beginners!View Deal

Fire TV Stick with Alexa Voice Remote | £39.99 

Make your TV smart thanks to this mini remote and USB stick. Simply pop the USB into the back of your TV and you're off. You can watch Prime Video, BBC, Netflix and more to your heart's content. The remote also has an Alexa built in so responds to voice commands. Now you can see why it was their top selling product for Prime Day 2018!View Deal

Instant Pot Duo | £99.99

Sadly not exactly the same model that customers went wild for last year, but still pretty close. This Instant Pot machine is multi-functional and can pressure cook, slow cook, cook rice, make yoghurt, steam, warm, sauté and brown.View Deal

Kindle Paperwhite 6in | £109.99

A great gift (or a cheeky present from you to you), the Kindle Paperwhite is ideal for those who frequently travel, or if you read books super fast and don't want to keep making trips to the book shop. This one is waterproof, features quite a lot of storage space as well as a reading light, has a headphone jack if you want to have the book read to you. Plus its battery lasts for weeks! Come to think of it, we may just snap one up too this Prime Day.View Deal

Echo Show - Black | £189.99

Featuring a 10in screen and a speaker on the back, the Echo Show is the queen of smart home devices. You can use it to watch videos, take photos, play music and much more. It's also compatible with lots of other smart devices such as doorbells, thermostats and plugs to help you control them with ease. Read our review on Amazon Echo Show.View Deal

ECOVACS Robotics DEEBOT N79S Robot Vacuum | £209.98

A robot vacuum deal that was well taken advantage of last Prime Day, this affordable model is compatible with Alexa. It has four different modes of cleaning, can run for 100 minutes before needing to be recharged and it has its own app so you can control it when you're not at home. You'll actually come back to a clean home for once, rejoice!View Deal

Ring Video Doorbell Pro | £229

Always getting things delivered while you're at work? Thanks to this smart doorbell, you can see and talk to your postman to tell him where to leave your parcel. You'll also know what time the kids get home, and it works with Alexa so you can control it from your phone. View Deal

Robot Roomba 671 Robot Vacuum Cleaner | £275

A cheap price for a robot vacuum, especially one that can suck up everything from large debris to pet hair, the Roomba 671 vacuum cleaner was heavily discounted last Prime Day. Keep an eye out for robot vacuum cleaner deals this year –  we've got our fingers crossed.View Deal

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