Amazon Prime Day 2018 is now over, but here's our look back at the sale and the best deals for interiors' junkies, home tech lovers, or anyone looking to get their hands on an appliance for a fraction of the usual price.
Wondering what makes Prime Day special? It’s the moment to pick up the very best of the season’s deals. The summer equivalent of Black Friday, Prime Day was a record breaker. Beating Black Friday, Cyber Monday and every other Prime Day before, it was the biggest day in Amazon’s history.
If you can't wait until Black Friday to grab a bargain follow these quick links to Amazon:
What was on offer for homeware buyers?
Interiors addicts, serial re-decorators and home improvers of all sorts together with fans of home tech and audio-visual products were not disappointed: the overwhelming majority of deals on Prime Day were buys for you and your home. Amazon Prime Day isn’t just another Black Friday with the focus on Christmas shopping and this was reflected by some great garden and outdoor deals – hot tubs were selling like hot cakes.
As usual, some of the best deals to be had were in the technology section of the site. TVs, speakers and all forms of smart home tech were on offer. Hive products were highly discounted (probably favoured for their compatibility with Amazon Alexa), with over £100 off the Hive Active Heating and Hot Water Thermostat at a new price of just £138.99.
Amazon's own home tech products were also among the best deals with 40 per cent (and more) off on the Amazon Echo, Spot and Dot. So, if you were looking to turn your home into a smart home, yesterday was definitely prime time.
Those taking on big DIY projects weren't disappointed either. Power tools were big sellers with the Bosch Cordless Combi Drill selling at record speeds thanks to a price of £54.99 down from £99.99. Don't worry if you missed it – its popularity was noted and you can still get it at a discounted price today.
When did Amazon Prime Day take place?
Prime Day started at noon on Monday 16 July and ran until midnight on 17 July 2018. This gave buyers around 36 hours to bag a bargain.
What is Amazon Prime Day?
Amazon Prime Day is Amazon’s biggest summer sale. To access the best discounts, you need to be a member of Amazon Prime.
If you’ve already joined, you’ll know that Prime gives you free next-day delivery on thousands of items, in addition to the Amazon Instant Video streaming service. Not a member? You can sign up for the free 30-day trial.
Last year, more people signed up for Prime on Prime Day than on any other day in Amazon’s history. Currently, there are more than 100 million subscribers, and this year’s Prime Day gave the company the chance to add plenty more.
Sales via the Amazon app grew hugely, too, with Amazon reporting tens of millions of people buying items this way on Prime Day 2017.
Do Amazon's rivals respond to Prime Day?
In short: yes. Amazon’s competitors use Prime Day to boost their own sales, which means you'll get a good bargain elsewhere, too. This is why many other stores put on large sales at the same time.
Is Prime Day better than Black Friday or Cyber Monday?
Prime Day offers great deals, but it’s not nearly as big as Black Friday and Cyber Monday and Amazon isn’t likely to be any less enthusiastic about them than it has been over recent years. However, when you’re shopping for your home, Prime Day offers plenty to interest you and to help you save.