Everything we know about the Amazon Prime Day sale in October so far

We've got the goss

Amazon sale page, checkered background in beige and white with amazon logo and hot deals banner
(Image credit: Future)

Big news: There's going to be another Amazon Prime Day sale this year. Yes, the first one just happened this summer, but the next one, called Prime Big Deal Days, is set to bless our phone screens in October, just before Black Friday. This means that if you're in desperate need of something, whether it's your first big adult purchase (like the best cordless vacuum) or you like to start your Christmas shopping early, you're in luck. Here is everything we know so far. 

Prime member or not, Amazon is a great place to shop for everything, from smart tech to home organizers to gift ideas. While it usually has year-round discounts (just visit the Amazon deals hub), its mega sales like Prime Day are where you can save big. So get excited!

Don't forget: You can become a Prime member for free for six months if you're a student. If you're not a student, you can still get a free 30-day trial.

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Amazon Prime Day info

Got some Prime Day questions? We're here to help...

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 was from July 11 to July 12 in 2023. However, Amazon has revealed that it will be hosting a second Prime Day in October, called Prime Big Deal Days. The company hasn't announced an exact date yet.

Last year, in 2022, Amazon Prime Day ran from July 12 to 13, Amazon Prime Day 2021 was on June 21 and 22, and Amazon Prime Day 2020 was pushed from its usual summer date to October 13 and 14 due to challenges from the COVID-19 pandemic.

The first Prime Day event recorded was in 2015.

How many times a year is Prime Day?

Prime Day used to be just once a year, in the summertime. However, in 2020 Amazon pushed this sale event to October 13 and 14 due to the pandemic. After this, it resumed the schedule with normal summer dates, with Prime Day 2021 and 2022 happening in June and July. However, due to the success of the October Prime Day in 2020, Amazon has decided to host two events this year and last. One in summer, the other in fall.

The first Prime Day in 2023 took place July 11 to July 12. The second one, called Prime Big Deal Days, will be sometime in October — more info to come.

What else is there to know about the Prime Big Deal Days event?

This sale will be coming in October (exact date not yet announced) and will go live across 19 countries.

These countries include Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK.

What to buy during Prime Day?

There's always a good array of deals on during Prime Day. The buys that we recommend looking for are Amazon air fryers, Amazon devices (such as Echo speakers and smart plugs), and vacuum cleaners.

If you want to know which cheaper items are best to buy, then bulk cleaning supplies and gifts (such as scented candles) are great.

What is Amazon Prime Day?

Amazon Prime Day is the retailer's largest sale of the year. You can usually find thousands of products on sale and special promotions available globally over this 48-hour shopping event. Pre-2020, Amazon Prime Day was only 24 hours long, much like Black Friday, but it has since been extended. 

During this annual blowout, Amazon will offer plenty of discounted buys, including homeware and outdoor items. There will be deals on its own products, too, like Echo and Halo devices, as well as savings on small businesses selling items such as cleaning supplies, home fragrances, and decor. 

Is Amazon Prime Day only for Prime Members?

These discounts are only available to those who are Prime members. If you're not already, there’s a free 30-day membership trial available now so you can get in on the action. Since it comes with free and fast Prime delivery, Prime Video, Amazon Music, and more, we won’t blame you if you chose to extend your membership past its first month.

Amazon Black Friday info

The Amazon Black Friday sale for 2022 happened last November. You can visit Amazon's Black Friday page now, although there aren't any deals up for grabs yet. We'll be updating this page with Amazon Black Friday 2023 information, as it comes in.

When is Amazon's Black Friday sale in 2023?

Black Friday 2023 is on November 24 this year. Though we do expect deals, especially from Amazon, to start appearing a couple of days before. These sales tend to last the entire weekend, but Amazon hasn't yet announced a concrete date for its Black Friday deals.

Tips and tricks for scoring an Amazon deal

Why you can trust Real Homes Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Amazon is probably the best place to shop for on-sale products, and it's definitely not afraid of discounting anything. While you may think finding an Amazon deal is easy, here are some tips and tricks to help you score the product you want at the price you want. 

  • Create wishlists: If you're already aware of what you'd like to purchase, why not create an Amazon wishlist on your account? This way everything you want can be easily found.
  • Download the Amazon app: for ease of buying and keeping track of what you've viewed and added to your wishlist.
  • Join Amazon Prime: This is a must for those who are looking to bag the best of the best deals. Why? Because you'll get early access to the best deals, guaranteeing you won't miss out on Prime discounts either. Also, there's the free next-day delivery perk. Join now if you are a student, free for six months. If you're not a student, you'll get a free 30-day trial anyway. 
Annie Collyer
Head Ecommerce Editor

Hi! I'm Annie, and I'm the Head Ecommerce Editor at Real Homes. I've been part of the Real Homes team since 2018, when I joined as Deals Editor. Along with covering major sales events — from Black Friday to Amazon Prime Day — I review home must-haves so that you can buy with peace of mind. Mostly focusing on home fragrance and sleep, as well as a few vacuum cleaners, I've tested pretty much every item you can think of that you need in your home. I live on the outskirts of the city in a two-bed apartment with my husband and my pug, Doug. So I am always searching for compact alternatives and ways to save floor space. What about when I am not typing away? Well, you'll find me enjoying an iced coffee (no matter the season) and trying out the latest brunch spots the city has to offer, or booking my next holiday. Where else can you find my words? Livingetc, Homes & Gardens, Ideal Home, Gardeningetc, and Woman & Home.