This SNOO bassinet earned Beyonce's stamp-of-approval and is majorly marked down on Amazon right now

The near-perfectly reviewed SNOO baby bassinet is a must-have for any mom this holiday season .. and it's on sale for Black Friday

SNOO baby bassinet
(Image credit: Amazon)

What's the one thing Ashley Graham, Jessica Biel, and Beyonce all have in common? Well, aside from being some of the most in-demand Hollywood's ladies— it's that these A-list moms are all major fans of the Happy Baby SNOO baby bassinet. (opens in new tab) And the only thing better than owning an A-list mom must-have? It's that in honor of Black Friday, Amazon has marked it down.

Now, what's so special about this SNOO baby bassinet? Only everything. It's no secret that sleep deprivation is one of the biggest struggles new moms (and their newborn babies) face, and that's where this game-changing crib comes into play. 

Created by none other than Happy Baby founder, Dr. Harvery Karp — who is one of Hollywood's most-trusted pediatricians and child development experts with more than 25 years of experience under his belt. 

His objective? A high-tech baby bassinet that not only rewarded mom and dad with some much-deserved shut-eye but kept every newborn safe and sound while catching some Zzzs too. It takes Karps's "5 Ss" from his book Happiest Baby on the Block and puts some of them into practice, literally swaddling, shushing, and swinging your baby to sleep for you. Praise!

According to so many happy reviewers, this top-rated crib lives up to the hype. So many newborn parents loved how this "splurge" was worth the investment. One mom —whose newborn with diagnosed with central sleep apnea — found solace knowing she could put her down to sleep with peace of the night. 

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"I "[didn't] need to worry that [my newborn] pulled off her oxygen in the middle of the night. Nor did [I] have to worry about her wiggling around and getting the tubing wrapped [around] her neck," and why is that.

Simple: this bassinet is the only option on the market that keeps your baby safely on their back and reduces the fear of risky rolling. It not only features three hip-safe sack swaddles, but it's also rated the #1 safe sleep guideline recommended by the American Academy of Pediatrics (AAP). 

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SNOO Smart Sleeper Baby Bassinet (opens in new tab) l (Was $1,395) Now $1,1160 + free shipping, on Amazon

Any tired new moms out there? If so, we highly recommend turning your attention over to this SNOO smart sleeper baby bassinet. (opens in new tab) Designed to detect crying, this bassinet automatically responds with increasing sound and motion, to calm fussing in under a minute. Factor in the one-of-a-kind swaddle that secures babies safely on their back and the added 1-to-2 hours of sleep per night? This bassinet is an investment worth making. 

Oh, and more favorably than all of that? Remember how we mentioned this bassinet was designed with shut-eye in mind? We were not lying. 

This award-winning bassinet is also allegedly providing one-to-two hours of sleep every single night for your newborn. But how? This sleeper soothes babies with constant rumbly sounds and a gentle rocking motion that they loved in the womb. 

In addition to all of this, this crib automatically responding to cries and fussing. Here, this bassinet acts as your helper, 24/7! 

So much so, we can completely understand why this bassinet is a celebrity favorite — and was even a go-to for Beyonce's kids, Rumi and Sir, too! Making this the must-have bassinet everyone doesn't just want but needs — and now there's never been a better time to add it to your carts. 

For a limited time, Amazon has marked this must-have down 20%, and if you're looking to treat yourself or gift any newborn in your life a top-of-the-line present this season? This baby bassinet (opens in new tab) is the one-and-only item that should be on everyone's list!  

Still, want more? Check out additional Happiest Baby products also available at Amazon below: 

Brittany Romano
Brittany Romano

Brittany Romano is a Shopping Editor, based in New York City. From her start as a fashion market assistant at Marie Claire to building a highly profitable commerce vertical at Us Weekly and AMI brands, Brittany has produced award-winning content covering everything from celebrity beauty hacks to must-have items from online sales. She is a graduate of New England College. When she isn’t writing, you can find Brittany indulging in yet another DIY project or cheering on her beloved Boston Bruins.