The best Christmas adverts EVER (as chosen by Real Homes)

From John Lewis' Give a Little Love to McDonald's new tear jerker, we've rounded up the best Christmas adverts...

The best Christmas adverts EVER (as chosen by Real Homes)
(Image credit: John Lewis)

Buying an advert calendar, picking the perfect tree, watching the worst Christmas film you can find on Netflix, all great festive traditions, yes, but one that often comes before all of these is the Christmas adverts. And this year, we swear they have come earlier than ever (we think the pandemic has clearly made everyone cancel November and go straight to December, and we are so okay with that) . 

So, to pay homage to all the adverts of Christmas past plus as an excuse to watch some of our new faves again, we've rounded up the best Christmas adverts from our fave brands... Of course, as well as all the Christmas adverts, November also means Black Friday (yay!). As well as having the best Christmas adverts, our fave brands also have the best Black Friday sales, so make sure you stay up to date with all the offers over on our Black Friday home deals page. 

10. Kevin the Carrot, Aldi, 2020

Kevin the carrot is back for 2020! This year he is falling from the sky, riding on a hedgehog, swimming through gorges, going in the basket of Santa's bike, all to what we swear it The Pirates of the Caribbean theme song... Anyway, of course he makes it home to join his carrot family on the Christmas table. 

9. Come Together, H&M, 2016

Well H&M pushed out all the stops for this one didn't they? Directed by Wes Anderson, and more of a short film than Christmas advert, this has got to be one of the most stylish of the lot. Featuring Adrien Brody as a train conductor who DIYs a last minute Christmas party for the travellers who aren't going to make it home on his delayed train. Of course everyone is impeccably dressed in head to toe H&M. 

8. SuperValu, 2020

Very glad we are not in the office watching this one! This is as 2020 as Christmas adverts come, a kid is asking his parents if despite the pandemic 'he' (we are all assuming Santa at this point) will still come. They pick out his favourite mince pies, wrap his presents, pour him a glass of milk, and he goes to bed crossing his fingers, and well you'll just have to watch what happens! Full disclosure you will need tissues.

7. The Holidays are coming, Coca Cola, 1995

A classic. An icon. A true sign Christmas is on its way. The second you hear those jingly bells, you just can't help be filled with festive glee. We've included the original 1995 Coca Cola advert in our pick of the best Christmas adverts but honestly, we love it every year, no matter what twist they put on it, so long as those bells are in there, we are happy. 

6. Christmas is for sharing, Sainsbury's, 2014 

Shivers. Actual shivers. The Sainsbury's Christmas advert from back in 2014 was based on the unofficial ceasefire between British and German soldiers that happened 100 years before on the Western Front. Not only was it a stunningly shot advert, with a heartfelt moral, all profits made from the sales of the chocolate bar featured went to The Royal British Legion to support veterans and their families. 

5. Paddington and the Christmas visitor, M&S, 2017 

You just can't go wrong with Paddington. Stick him in anything and people are going to love it. In this M&S Christmas advert, innocent little Paddington mistakes a bearded burglar for Santa Claus and 'helps' him return all the presents he has stolen. The burglar sees the error in his ways and all is good. Lovely stuff.  

4. Give a Little Love, John Lewis, 2020

Not the tear jerker we were all expecting from John Lewis this year  but a super cute advert none the less. It features a hedgehog who longs to fly, a snowman who can fix a flat tyre and a gang of denim-clad, chain wearing pigeons... naturally. It is a mix of live-action and animation created by eight different animation artists, who were chosen as John Lewis's way of helping out the arts industry which has been hit so hard by the pandemic.  

There's also a charity campaign – both John Lewis and Waitrose aim to raise £5m to help struggling families through the charity Fare-share. They will also be matching donations made from the sales of the merchandise associated with the advert.

3. Rang-tan, Iceland, 2018

A couple of years ago, this Iceland Christmas advert, made in collaboration with Green Peace was actually banned from TVs. It was rejected for being too political, addressing the effect that palm oil was having on our environment in an animated film about an orangutan and the destruction of his rainforest habitat. It was a hard watch yes, but the message was spot on. 

2. Monty the Penguin, John Lewis, 2016

Of course it's John Lewis' Monty the Penguin had to be in here. One of the Real Homes team did note that it's basically the story of a horny penguin, but we are overlooking their cynical views and think this Christmas advert was adorable. It had all the great elements of a Christmas advert: animals, kids and the gift of love. Nawwwwww. 

1. Reindeer Ready, McDonalds 2020

Well, this brought a very unexpected tear to our eye! It follows a boy who is trying his hardest to fit with that moody teenager cliche and not get excited about decorations, or snowball fights or Christmas markets, but just like us all at this time of year he eventually reverts back to his inner child much to the delight of his mum. Fab song too plus 10p from every download of Becky Hill's beautiful rendition of Forever Young will go to FareShare. 

Hebe joined the Real Homes team in early 2018 as Staff Writer before moving to the Livingetc team in 2021 where she took on a role as Digital Editor. She loves boho and 70's style and is a big fan of Instagram as a source of interiors inspiration. When she isn't writing about interiors, she is renovating her own spaces – be it wallpapering a hallway, painting kitchen cupboards or converting a van.