These are the best online home stores to discover right now

We're lightening the mood with the most popular online home stores that are getting us through Lockdown 2.0.

Revealed! This is the most popular homeware shop on the internet...
(Image credit: Zara)

It's safe to say that some of our favourite online home stores have helped us make it through the year. Online shopping, after all, is the ultimate rival to making sourdough and failing at DIY in the list of most done lockdown activities. 

We have always had a bit of an online shopping addiction when it comes to homewares anyway, but there are some shops which really make your online experience a little more special, which makes a big difference when you can't physically go in to find your own living room ideas and inspiration for your home.

So we were intrigued when we saw a new study by Essential Living (opens in new tab) which revealed some of the hottest and most popular homeware brands we're visiting online, in the UK. And you know what we are actually really surprised! All the usuals are up there but there's actually quite a mix of smaller, more niche stores too. So keep scrolling for plenty of places to keep fuelling your shopping addiction (sorry in advance!)...

1. Rose and Grey: Best for statement designs and bespoke sofas

Rose and Grey white shade and concrete table lamp

(Image credit: Rose and Grey )

Rose and Grey is a family-run furniture and homewares boutique. Their collection is versatile, touching all bases from natural, industrial aesthetics to mid-century modern furniture styles. 

What's in our basket?
We're lovers of simple industrial styling and so of course we had to choose this Small Concrete Table Lamp, £70 (opens in new tab)

2. H&M Home: Best for Scandi cool (and affordable) homeware

H&M Home Christmas collection 2020

(Image credit: H&M )

On the hunt for new living room storage solutions? Or a simple, Scandinavian style vase or rug? Look no further than H&M Home. This global phenomenon has proved itself a valuable player in the homeware game. With a universal style and simplicity as well as an affordable price tag, we're not surprised by the high search volume! 

What's in our basket?

You can't go wrong with a stylish storage solution and this Cotton storage basket, £17.99 (opens in new tab) in beige marl from H&M Home is the perfect model. 

3. Wayfair: Best for WFH bargains

Ellis Dining Chair

(Image credit: Wayfair)

Wayfair is the Amazon of the homeware world, offering versatility and bargains all round. We love their WFH range because it can be cheap as chips and 

What's in our basket?

This Peugeot Desk Chair, £189 (opens in new tab) may be pricey but it has got our attention because not only is it super classy and chic in brown leather, it also has an ergonomic design meaning it'll serve your back well, too. 

4. Homesense: Best for finding hidden gems

Homesense x Lisa Dawson

(Image credit: Homesense)

Homesense is a homeware chain that is a sister store of TK Maxx. They don't actually have an online store that you can buy from so we're very impressed that they managed to score so highly on the online search popularity front! 

Find your nearest store today (opens in new tab) or shop homeware online at TK Maxx (opens in new tab).

5. OKA: Best for luxury sofas and furniture

OKA luxury white sofa

(Image credit: OKA)

OKA is British based luxury furniture and home accessories retailer that was launched in 1999. The product range is super far reaching, covering every corner of a room you could want furnished. We love their soft furnishings and are obsessed with their sofas. 

What's in our basket? 

The gorgeously inviting three layered mattress sofa, the Odense 3-Seater Sofa, £2,995 (opens in new tab) in off white. Gorgeous! 

6. West Elm: Best for seasonal homeware deals 

West Elm’s Orb Upholstered Dining Chairs

(Image credit: West Elm)

Head over to the West Elm website for some fab buys. It's busy but that's because there are loads to choose from. This massive global brand has everything your home could need.

What's in our basket?

The Airy Brocade Cushion Cover (opens in new tab), £44 is definitely one of our fave things available at West Elm right now. Why? Because we're constantly looking for feature cushions and this gorgeous print would work across all seasons. Light and airy with a pop of colour.

7. Zara Home: Best for on-trend home accessories

open shelving in a country style kitchen by Zara Home

(Image credit: Zara Home)

We've always loved Zara for their fashion range and we love how their homeware collection incorporates the same quirky ideas. With loads of minimalist yet statement pieces on offer, you can't go wrong with gifting a Zara Home piece to a loved one for Christmas. 

What's in our basket?

We've bagged the IRREGULAR WOODEN MIRROR, £49.99 (opens in new tab) because we love its unique aesthetic and contemporary simplicity. 

8. Matalan: Best for good looking bargains

Cushions galore... 😍😍 Tap to shop! Matalan (opens in new tab)

A photo posted by @shopmatalan on Nov 3, 2020 at 11:47am PST

Matalan has been around since 1985 when it was established in Merseyside so it's no surprise that they know a thing or two about homeware. Revamp your interiors on a budget with Matalan. 

What's in our basket?

Circular Metal Shelf, £25 (opens in new tab) is in our basket because we're loving the art deco style and the gold finish makes it look super expensive despite that bargain price tag! 

9. Next: Best for cute home decor

White dining room ideas

(Image credit: Next)

Next is our holy grail for home decor that sparkles and shines... which is why we're glad to have been reminded of their collection so close to Christmas. 

What's in our basket?

We've put this 5Ft Lit Twig Christmas Tree, £50 (opens in new tab) straight in our basket because it's sure to bring in some festive vibes in a simple, Scandi but sparkly way!

10. Marks & Spencer: Best for high quality bedding

M&S furniture

(Image credit: M&S)

Marks and Sparks, is there a more reliable place to pick up your favourite homeware kit? Reliable and luxurious, you can always count on their duvets and bedding to serve you a sumptuous night's sleep. No wonder it made it into the top ten most popular searches! 

What's in our basket?

Obviously, it's M&S and for us at this time of year that means  Christmas bedding! This  Fleece Star Print Bedding Set, £29.50 - £59.00 (opens in new tab) is the perfect amount of festive for us. 

Niamh is a freelance journalist and the Head of Content at Raft Furniture. She is obsessed with all things interior design, with a particular focus on sustainability and city-dweller style. The wooden floorboards and built-in bookcase in Niamh’s rented North London home occupy her daydreams between writing, and after work, she has a knack for finding cheap plane tickets.