The new John Lewis Christmas advert has matching merch and ALL profits go to charity

Give a little love and pick out some of the lovely pieces from the John Lewis charity campaign...

John Lewis Christmas advert merch
(Image credit: John Lewis )

If you've fallen in love with the John Lewis Christmas advert like we have this year, you'll be glad to know that they've released matching merch and it's ADORABLE. The advert is a multi-media animation where humans and animals alike go through life helping each other and giving a little love. So, it's fitting that all the profit made from this cute collection go to charity. 

This range of merch is super on demand so naturally, a lot of it has already sold out. However, don't despair as anything that you can't buy at the moment is being relaunched and is coming soon! So, keep scrolling to get your hands on what's available ASAP and bookmark the items you're keen to catch when they're back in!

For all things Christmas make sure you head over to our hub page and for the best Christmas gift ideas check out our guide. 

1. An uplifting tote bag for life 

John Lewis christmas tote bag merch

(Image credit: John Lewis )

Give a Little Love Cotton Tote Bag, Natural/Teal | £5.00 (opens in new tab)

This cotton tote from John Lewis is a winner all round. Firstly, it's adorable and the colourway is as uplifting and lovely as the message. Secondly, all profits go to charity and thirdly, it means you'll also cut down on plastic bags! What's not to love? 

Check out our eco-friendly gifts for more Christmas shopping inspiration.

2. Show a little love with this bestselling badge 

John Lewis christmas advert merch badge

(Image credit: John Lewis)

Give a Little Love Pin Badge, Teal | £3.00 (opens in new tab)

This sweet little heart-shaped badge is a lovely and easy way to show your support and donate to charity. Whether you pin it on a bag or give it to your little one to proudly sport on their pencil case or coat, this pin badge is cute and shouts Christmas and community!

3. You can never have too many Christmas candles

John Lewis advert merch christmas candle

(Image credit: John Lewis )

Give a Little Love Hearts Candle Tin, Multi | £8.00 (opens in new tab)

When we first saw this we thought it was a little pot of lip balm but it's just a seriously adorably packaged candle! This is a lovely idea for a gift as it's pocket-sized, original and warming (in both senses of the word). 

4. A heart warming mug

John Lewis christmas advert merch mug

(Image credit: John Lewis )

Give a Little Love Mug, 300ml, White/Teal | £7.00 (opens in new tab)

Because who doesn't need another mug? This is a perfect secret Santa gift to give a little love to someone's tea or coffee break. It's made of resilient bone china in the UK, and is microwave and dishwasher safe.

Find more stocking fillers and small gift ideas in our guide. 

5. That heart shaped brolly 

John Lewis heart shaped umbrella christmas advert

(Image credit: John Lewis )

Give a Little Love Heart Shape Umbrella, Red | £25.00 (opens in new tab)

We literally fell in love with this umbrella the minute the advert started so we're beyond excited that John Lewis has included it in their merch! However, we're also unsurprised that it sold out super quickly... but it's listed as coming soon so keep your eyes peeled for them to be back in stock!

6. A cute kids' cotton tee 

John Lewis give a little love advert merch

(Image credit: John Lewis )

Give a Little Love Children's Cotton T-Shirt, White | £8.00 - £10.00 (opens in new tab)

There are a good few children's t-shirts in the John Lewis Christmas advert merch and they're all as simple and lovely as the next. These tees are short-sleeved with crew necks and are totally machine washable. The cotton is sustainably sourced and the profit all goes to charity! Out of stock but coming soon.

7. A cotton give a little love t-shirt for you or a loved one

John Lewis Christmas advert adult tshirt merch

(Image credit: John Lewis )

Give a Little Love Cotton T-Shirt, Black | £15.00 (opens in new tab)

This top is made from organic cotton and it's super soft and flattering. Short sleeve and crew neck, this model will be back in stock soon - the perfect gift for someone special.

Niamh is a freelance journalist and the Head of Content at Raft Furniture. She is obsessed with all things interior design, with a particular focus on sustainability and city-dweller style. The wooden floorboards and built-in bookcase in Niamh’s rented North London home occupy her daydreams between writing, and after work, she has a knack for finding cheap plane tickets.