Gwyneth Paltrow's goop x Ruggable collab is perfect for minimalists who love soothing styles

The actor and businesswoman has created a beautiful rug collection with Ruggable that's natural yet refined

Two pictures - one to the left of Gwyneth Paltrow wearing a black blazer in front of a wooden panel and plant background and one of a living room with a white couch, armchairs, wooden coffee table, and patterned rug
(Image credit: Getty Images / Leon Bennett / Stringer / Ruggable)

I'm a huge fan of Ruggable — I have one in my dining room and can confirm it has completely transformed the space in terms of style and functionality. So, I've always got my eyes open for their latest collaborations, and this time around, they've teamed up with Gwyneth Paltrow's goop.

“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” explains Gwyneth Paltrow. “For Ruggable x goop, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels.”

Her brand is all about infusing luxury into the every day, so the collab with Ruggable just makes sense. The goop collection on the Ruggable site has eight rugs in flatwoven, re-tufted, and jute textures, and prices start from $119. 

“We love how the designs in the goop collection balance simple, organic motifs with refined elements — they provide a truly peaceful focal point for any room!” says Cassandra Leisz, senior creative director at Ruggable.

If you’re looking to bring the best rugs into your home, Gwyneth Paltrow’s chic range is well worth looking at.

Gwyneth Paltrow's goop x Ruggable edit

While rugs can be an initial investment, they’re a great way to tie a room together and can be carried with you wherever you move to.

“Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come,” Gwyneth finishes by saying.

Love this rug brand and want to see other styles? The elegant Ruggable x Bridgerton and the Ruggable x Justina Blakeney collabs are also worth checking out.

Eve Smallman
Content Editor

Hi there! I’m a content editor at Real Homes. I've been a lifestyle journalist for over five years, previously working as an editor across regional magazines. Before this, I graduated from Nottingham Trent University a degree in journalism, along with an NCTJ gold diploma. I love running, decorating my rented Victorian home, and discovering new cheeses. For Real Homes, I specialize in interior design, trends and finding the best viral buys.