DVF for Target, a partnership between designer Diane von Furstenberg and the mega-retailer, brings a new line of goods that will re-awaken senses with bold patterns and bright shades, just in time for spring's arrival.
Working in tandem with her granddaughter, Talita, the iconic fashionista will debut a collection of affordable home decor, made-to-order furniture, clothing, and beauty products, exclusively available at Target. Expect to get a taste of Diane's signature style, and a resurgence of archival prints.
If you're looking to ready your home for spring, you'll be able to find a few lovable pieces from DVF for Target that perfectly capture the best small space interior trends of 2024.
Get a sneak peek of DVF for Target
DVF for Target includes over 200 pieces, with most home decor picks hovering around the $50 mark but starting as low as $5. The Black and White Zebra Cork Charger Placemat is cute and sturdy, and only $5. On the pricier side of things, the Leopard Neutral Swivel Accent Chair is a statement-maker and costs $900.
The limited-time line will be available officially on Saturday, March 23 and judging from our sneak peek of bright florals, chic statement pieces, and vibrant patterns, it's going to be a maximalist's heaven and sell out quick.
"Guests will fall in love with this inspiring and broad collection. There's so much to spark joy, just in time for new spring looks," Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home, and hardlines at Target, says in a release.
You can prepare for incoming dopamine decor and make these vibrant pieces look cohesive in your home, whatever type of spring home refresh you're thinking about.
"Using bright colors, large patterns, and textural details will add personality to your space and give it depth," designer Artem Kropovinsky shared with Real Homes' Eve Smallman.
This also comes at the same time as a monumental anniversary for the designer: 50 years of her iconic wrap dress. It seems fitting that she is celebrating with a new line that is a nod to her past.
"Looking back, I’ve always had the same mantras," the designer told Elle. "Be true to yourself. Own it. When you own your imperfections, they become your assets. When you own your vulnerability, you turn it into strength."
Artem Kropovinsky is an interior design expert and founder of Arsight, an award-winning interior design studio based in New York. It was twice honored as a finalists in the international SBID Awards and acknowledged in the NYCxDESIGN Awards.
What to shop in the meantime
Although DVF for Target doesn't launch until March 23, the new spring Target home decor line will complement the pieces you're likely going to scoop up, as the buys are equally refreshing and colorful. But you can take a look at what's ahead from the fashionista below:
Price: $20
Dimensions (in.): 14 x 30
Price: $30
Dimensions (in.): 8.19 x 8.19
Price: $200
Dimensions (in.): 20 x 20 x 24
While you're shopping at the retailer, have a look at the equally playful floral Rifle Paper Co. x Target collab, which features ottomans, accent chairs, decorative objects, and more.
