In addition to great-looking design, we care about the founder's behind our favorite pieces and the stories that led to their brand's inception. That's why we've done a deep dive into exploring the numerous Black-owned home decor brands, showcasing a number of Black-owned businesses specializing in everything from linen to furniture, and everything in between. This list is in no way comprehensive of the tremendous amount of talent out there.
While we celebrate Black History Month in February, these are brands that should be on your radar today, and into the future. Be sure to bookmark this page the next time you're looking for a resource to shop, whether you're after eco-friendly gifts or your next sofa.
Alongside the growing popularity of the 15 Percent Pledge, where major retailers like West Elm, Nordstrom, and Macy's have promised to devote 15% of shelf-space to BIPOC brands, many retailers have special sections that let you shop your values, and created collections to make it easy and fast to discover established and emerging brands. We've tried to make it easy too, with a list of places to discover Black-owned brands at the end of our finds.
Curious about BIPOC designers, too? Check out these noteworthy Black interior design influencers giving us major inspo for our next makeover.
15 Black-owned home decor brands to remember
1. Estelle Colored Glass
Estelle Colored Glass brings a pop of color to any tablescape with gorgeous, handblown stemware, decanters and cake stands in an array of pigmented candy-colored hues from emerald to rose. And when not being used at dinner, they deserve to be displayed prominently on your barcart. The company was named to honor the founder's grandmother, Estelle, who she describes as "a jewel of a person that instilled in me an appreciation of the pastime of treasure hunting for beautiful finds - especially for the kitchen which was the heart of her home."
Estelle Colored Glass can be found at Anthropologie, Nordstrom, West Elm, and Food52, among others. Several of which, offer special color editions.
2. Jungalow by Justina Blakeney
Before her boho-chic collaboration with Target's Opalhouse line, Justina Blakeney's Jungalow brand, filled with soft goods and decor, a rug collection with Loloi, and even wallpaper that boasts a healthy dose of maximalism. This graphic quilt is inspired by traditional Suzani quilt designs; charcoal-colored dots paired with the suns are meant to symbolize the infinite nature of the cosmos.
Find Jungalow at Target, Urban Outfitters, Macy's and Bed Bath & Beyond
Founded by two twin brothers, both with design backgrounds, Goodee has developed into a marketplace offering essential homewares and lifestyle products for better living, with spotlights on causes these brands support like gender advocacy or heritage craft preservation. Within the site, is a collection of black-owned brands including woven pendant lamps from Golden Editions, the most beautiful selection of everyday housewares made in Kenya by Siafu Home— including the hand-screenprinted napkins pictured— and wooden tools inspired by Nigerian kitchens from the The DÅ Brand.
Among the growing networks of sites devoted to indoor house plants, is Grounded Plants, fueled by two D.C. area natives who are on a mission to help you disconnect and decompress through the appreciation of plants. In addition to plants, Grounded offers up tons of growing advice and resources for first time plant owners to be successful with their plant adventures.
5. Sabai Design
A sustainably-focused furniture company that's BIPOC-founded? Yes Please! The Essential Sofa has a luxe look and is constructed with FSC-certified wood, domestic maple, CertiPUR-US certified high resiliency foam, 100% recycled fiberfill, and upholstered in recycled velvet or upcycled poly. Their closed-loop initiatives make it easy to have your sofa repaired, and when you're ready for a new look, to sell it on their secondhand marketplace.
Linoto came to be in 2007 after Jason Evege, with a background in New York's Garment District, was seeking well-made linen sheets without the $1,000 price tag. Now, the company makes linen sheets, towels, kitchen linens, and even boxer shorts, offering one of the most vast color selections we've ever seen. The linen is sourced from mills in Italy and Belgium before being handcrafted in Westchester County, New York.
7. Morning Joy Co
A personalized piece goes a long way, turning an ordinary object into a treasured memento. Morning Joy specializes in engraving handwritten recipes or notes onto cutting boards. They're available in a range of wood options.
8. Rochelle Porter Design
Atlanta-based Rochelle Porter has an eye for the bold, with her graphic collection of kitchen linens and pillows, which incorporates details from both Scandinavian and West Aftican design. Each piece is sewn in a woman-owned factory in Atlanta, and printed with eco-friendly dyes. You can also shop her Etsy for athleisure sets.
9. Design Dua
Design Dua specializes in gorgeous hand-dyed and handwoven bassinets, baskets, and even pet beds made of elephant grass. The founder, Coretta Owusu, is a lawyer, advocate, and entrepreneur, who created Design Dua to highlight African design and create opportunities for rural artisans in West Africa through community empowerment, education, and awareness.
This stunning Moses basket is accentuated with leather handles and can support newborns up to 19 pounds. The collection is certified safety tested in the USA for newborns and made with no flame retardants.
It's available at both Etsy and Nordstrom.
10. Bole Road Textiles
Ethiopian-born Hana Getachew came to name her company after the main street, Bole Road, of her birth town of Addis Ababa, Ethiopia, inspired by the tradition and culture of the buzzing community space the road represents. The NY-based studio combines ancient weaving traditions with a modern global aesthetic. All pillows, throws, and rugs are handwoven by Ethiopian artisans, including the Dusty Rose Aman Pillow pictured.
11. Candice Luter
After a statement? Candice Luter's sensational accents will do the trick. The interior designer and fiber artist amps up the max factor with her mixed media mirror pieces, often working with macramé, wood or fringe to turn mirrors into multi-functional works of art. All her items are custom made, and her latest endeavor is these dramatic half-circle mirror set.
11. Ceramic Meltdown
Classic ceramic shapes get an abstract makeover with Kyle Scott Lee's wheel thrown and hand-glazed colorful vases, with his signature dot pattern workshopped at the beginning of the pandemic.
Bronx culinary collective Ghetto Gastro partnered with kitchen-electrics brand CRUX, another BIPOC brand, for a line of sleek and modern-looking appliances with an urban edge, including air fryers, a coffee maker, waffle maker and more. The company donates 5% of all proceeds to a collective of nonprofits democratizing access to food.
13. Perpetual Bliss
Accentuate shelves or corners that need a little sprucing with a candle or decorative accent from Perpetual Bliss. The hand-poured signature candles use raw industrial concrete and sustainable soy wax and are accented with foil while the cement 12" Black Marble Decorative Arch brings a luxe look to your space.
14. Edloe Finch
While in college, former NFL player Darryl Sharpton sold furniture to make a little extra money. He started Edloe Finch in 2017 with his wife, Jessica, who has a background in home building, with a mission to offer modern and affordable furniture. For instance, this gorgeous mid-century inspired coffee table is made of solid mango wood with a detailed honeycomb carving.
15. Johanna Howard Home
Johanna Howard sources the softest and finest baby Alpaca throw blankets we've ever touched. Her signature Madison throw blanket comes in several solid colors, or with a subtle herringbone weave, and they're made under sustainable and Fair Trade conditions in Peru. Alpaca is softer than cashmere and warmer than merino, for a blanket that is utterly timeless.
More places to discover Black-owned creators and brands
- 15% Pledge: The growing initiate championed by Brother Vellie's Aurora James for retailers to devote 15% of shelf space to Black-owned brands has an entire database devoted to Black businesses
- Amazon Launchpad: A featured selection of storefronts owned by Black creatives
- Etsy: a featured section devoted to Black makers from crafts, decor,
- Madewell Labels We Love: Discover Black-owned businesses in the fashion and lifestyle space
- Nordstrom: A special section devoted to sharing Black-owned and founded brands
- Society6: Browse through a large selection of art and prints from talented Black artists
- West Elm Local: During February, 50% of the proceeds from West Elm LOCAL will support the 15 Percent Pledge and NAACP
- Target Black-Owned: Over 1,000 products spanning all household categories