Amazon Prime Day 2020: an ultimate guide

Here's all we know about Amazon Prime Day 2020, plus the best live deals, while it's still postponed due to COVID-19...

Amazon Prime Day 2020: Amazon package showing logo
(Image credit: Amazon)

Longing for Amazon Prime Day 2020? With the Amazon Summer Sale with us until Sunday, the whole postponing issue really isn't that bad. However, we are hoping that Amazon will let us in on a new date for Amazon Prime day 2020, rather soon. Speculations say sometime in September or maybe even October, but we think that falls into Black Friday territory so are hoping for late August. We'll be sure to update this page once we know further news, but for now, keep reading for everything we know about this mega sale event so far – and some deals you can expect on the day.

For those who don't know, Amazon Prime Day is Amazon's largest shopping event of the entire year (yes, even bigger than Black Friday and Cyber Monday combined). This sale usually happens in mid-July, with discounts spanning everything from furniture to technology, appliances and more. Deals usually last for around 48-hours and you have to be a Prime Member to take part. Keep scrolling to read more and to prepare yourself – the deals are mega!

If you can't wait for Amazon Prime Day 2020, see some current deals below or head to our deals hub.

Amazon Prime | Free 30 Day Trial
Amazon offers a free, 30-day trial of Amazon Prime to new customers. Throughout these 30 days you'll benefit from unlimited premium delivery on millions of items as well as early access to Lightning Deals. You'll also get full use of Prime Video and Prime Music as well as Prime Reading and unlimited, secure photo storage. After your free trial, Amazon Prime is just £7.99 per month and you can cancel at any time.View Deal

When is Amazon Prime Day 2020?

The latest guesstimations say that the revised date for Amazon Prime Day will be some time in September. Amazon does not officially release the dates for Prime Day until a few weeks before the event, so we're not totally sure when we'll find out. The last few years, the event has taken place in the middle of July – Amazon Prime Day 2019 was on 15 and 16 of July.

Speculation has it that this year's Amazon Prime Day will fall on the weekend of the 12th September since Labor Day is on Monday 7th. If not, we reckon it may even be as early as the weekend of the 29th August, since any other date will be too close to Black Friday.

Amazon Summer Sale

The Amazon Summer Sale is happening right now. Deals started on Monday 6th July and will finish on Sunday 12th July, with everything from smart home tech to fitness equipment, gardening tools and more discounted. We've seen Alexa devices sell for as little as £24.99 and an electric toothbrush for £16.99. Great stuff. Shop our top 5 favourite deals below.

Philips Sonicare ProtectiveClean | Was £139.99, now £49.99 at Amazon
Not only is this electric toothbrush a bargain, but it's feature-packed and it has a two-week battery life. It also comes with a travel case so that you can take it on holiday, and it benefits from a smart brush head replacement reminder which tells you when to change heads. It comes in black, pink and light blue, too. Buy to suit your bathroom decor.View Deal

Echo Show 5 | Was £79.99, now £59.99 at Amazon
Now with £20 off, the Echo Show 5 boasts a compact 5.5" smart display with Alexa ready to help. Manage your calendar, make to-do lists, get weather and traffic updates, along with recipes. You can even watch movies.View Deal

Crosstour Projector | Was £89.99, now £68.99
This mini outdoor projector boasts excellent image quality and it can be used with your smartphone, a laptop, streaming stick or game console. It has built-in speakers for better sound and it's very easy to use. Just make sure you have an outside plug – or a long extension cable – and either a white wall or plain sheet to project the movie onto. Then you're all set...View Deal

Fitbit Charge 3 Advanced Fitness Tracker | Was £129.99, now £89.99 at Amazon
The Fitbit Charge 3 comes in five different colours and is water-resistant up to 50 metres. It can track heart rate, calorie burn, sleep and much more. And it can sync with your phone to give you info on calls and messages. Now just £89.99 at Amazon, it's a bargain. Shop now for 31 per cent off and thank us later.View Deal

XS Sports SB350 Aerobic Indoor Training Exercise Bike | Was £299.99, now £199.99 at Amazon
Designed with an 8-kilogram flywheel and precise LCD displays to measure speed, distance, pulse, calories and duration, the XS Sports spinning bike is an advanced piece of exercise equipment for home. Suitable for everyone from new cyclists to advanced athletes.View Deal

How will Coronavirus affect Amazon Prime Day 2020?

Back in March, Amazon had to take measures to prioritise the delivery of essential items like toilet tissue and groceries so that people could get what they needed. This meant many product lines including beauty, tech and gifting were on delayed delivery schedules to enable the Amazon warehouses to move priority products. Delivery seems to be largely back on track in the UK, but demand in the US is still hindering normal service. Prime Day 2020 has been officially postponed by Amazon, with no date yet announced.

We also need to consider the manufacture of the products usually on sale for Prime Day. Even Amazon's proprietary tech is not completely under their control as manufacture takes place around the world at a number of sites – many of which are in China. Existing stock may last until the event, but production of certain products has been stopped due to factory closures. Delivery of these items to Amazon warehouses has also become more difficult.

A final consideration is that Prime Day was original conceived as a big summer sale to fill the mid-year lull. It drives Amazon Prime membership and shifts excess stock. These are not things Amazon needs to heavily promote this year as Covid-19 and a reliance on online shopping are doing the work for them. Moreover, subscriptions to Amazon Prime are up already as many have subscribed to their streaming offerings for extra material to watch during lockdown.

What is Amazon Prime Day?

Much like Black Friday, Amazon Prime Day used to be just 24 hours long to offer Amazon customers huge discounts on anything and everything they need; however, much to our pleasure, both events have been extended, and in 2019, Amazon Prime Day ran for over 48 hours. After the main event was officially over, deals continued and some prices stayed low for the remainder of the week.

Do you need to be an Amazon Prime member to get discounts?

Although Amazon will likely be running other deals around this time, the biggest and best deals are for Amazon Prime members only. So, to take advantage of Amazon Prime Day 2020 you will need to have an Amazon Prime account either in advance of the sale, or before you make a purchase. 

In 2018, Amazon welcomed more new Prime members on the date of July 16 than any previous day in Amazon history, as you have to be a Prime member to take part in Amazon Prime Day.

You can often get a free trial that last 30 days, so time it right and you could take part for free. If you do this, we suggest waiting until the date is announced. Alternatively, sign up to Amazon Prime today and make the most of their free next day delivery and Amazon Prime movies and TV offerings.

What are the bestsellers on Amazon Prime Day?

As a super-merchant, Amazon sell pretty much every product you can think of. In sales events, technology and appliances sell really well and Amazon also offers great deals on their own tech including the Alexa smart speaker range. Below is a list of bestselling items from Amazon sales in 2019. Expect to see similar and more in upcoming sales.

What deals can you expect on Amazon Prime Day 2020?

As with any post-summer sale the usual seasonal goods will be available. Think garden furniture, garden storage, tools and toys. As well as this, tech is what Amazon is known for and they deliver on that, too. Vacuum cleaners and small home appliances will be up for grabs and don't forget all of Amazon's own smart home devices in the Alexa speaker family.

How to get a bargain on Amazon Prime Day 2020

These are our expert tips on getting a Prime Day bargain:

Sign up for an Amazon Prime account in advance: this is the only way to to take part in the deals; you needn't subscribe though – our guide on how to get a free Amazon account and be Prime Day ready will take you through the process.

Download the Amazon app on to your smartphone – that way, you'll get notifications as deals come in. 

Do your research before Amazon Prime Day – noting prices before the event both on Amazon and other sites that cut their prices to match means you can be sure to get a deal not a dud.

Make a Prime Day wish list by 'adding to basket'; that means that on the day, you can find all your buys in one place to see what is discounted.

Click the 'Watch This Deal' button to be notified when the product goes on sale.

How to take part in the deals this year

Don't want to be a Prime member but do want to take advantage of all the great deals? You can sign up for a free 30 day trial membership whenever you like. Sign up before Prime Day so you're covered and then opt out later. It's easy.

Click one of the links below (depending on the country you're in) if you want to start your free Amazon Prime trial now. If you don't cancel, it's just £7.99 per month to carry on enjoying the perks, such as free next day delivery and access to TV shows.

Amazon Prime | Free 30 Day Trial
Amazon offers a free, 30-day trial of Amazon Prime to new customers. Throughout these 30 days you'll benefit from unlimited premium delivery on millions of items as well as early access to Lightning Deals. You'll also get full use of Prime Video and Prime Music as well as Prime Reading and unlimited, secure photo storage. After your free trial, Amazon Prime is just £7.99 per month and you can cancel at any time.View Deal

Find out more about how to get big Amazon savings without paying to become a Prime member in our guide.