Step aside grey – these colourful Loaf sofas prove there’s a new colour in town!

Wave goodbye to neutral grey designs, this season it’s all about embracing strong colour. Loaf reveals what shade has stolen the sofa crown

Slowcoach sofa from Loaf in Liquorice Blue clever velvet
(Image credit: Loaf)

Grey has been the go-to sofa colour of choice for many homeowners for a number of years, and who can blame them? It’s a neutral colour that works really well with the majority of room schemes (particularly the ever-popular Scandi look), making it a timeless choice for any home.

But thanks to the bold decorating schemes we’re now used to seeing on the likes of Instagram and Pinterest (and on the pages of Real Homes magazine, of course), we’re becoming far more confident with our choices and looking for ways to introduce more colour into our room schemes.

Sofa superstars Loaf have released details of the most popular colours of sofa purchased by their customers. And, while the most popular colour is not a million miles away from grey, it (and the rest of the list) certainly shows we are more daring with our colour choices.

Crumpet sofa in Liquorice Blue clever velvet by Loaf

Crumpet sofa in Liquorice Blue clever velvet, £1,795, Loaf

(Image credit: Loaf)

Loaf has revealed that so far in 2019, its most popular fabric is Liquorice Blue clever velvet, with the deep-toned, glamorous hue up 35 per cent in sales compared to 2018. It’s not just this dramatic blue tone that’s been grabbing all the attention either. Vibrant yellow fabrics are up 38 per cent and showstopping orange is up 41 per cent compared to last year.

With the growing trend for maximalist interiors where colour, pattern and texture are never in short supply, it's perhaps no surprise that we're ramping up the colour and wow factor on our sofas, too. 

Living room with large Slim Jim corner sofa in orange from Loaf

Slim Jim corner sofain Old Orange clever deep velvet, from £3,665, Loaf

(Image credit: Loaf)

‘Gone are the days of “greige”’ says Loaf Founder, Charlie Marshall. ‘A few years ago, it was all about neutrals, but there’s plenty of good inspiration out there now, making it easier to get stronger and bolder colours right.’ 

Living room with a yellow Smooch Sofa from Loaf

Smooch sofain Yellow Ochre vintage linen, from £1,795, Loaf

(Image credit: Loaf)

What’s more, we’re getting braver with our fabric choices, and the days of thinking that velvet sofas can’t possibly work in a busy family home are (thankfully) long gone.

Find your perfect velvet sofa with our pick of the best styles.

Designed to be easy to look after (even when accidental spills do inevitably occur), the latest spill-resistant fabrics are durable enough to cope with everything from messy kids to messy pups. One of the Loaf’s newest fabric ranges, Clever Deep Velvet, is 80 per cent up in sales compared to 2018, showing the growing popularity of plush velvet fabrics.

Skinny Minny sofa in Carnival clever deep velvet from Loaf

Skinny Minny sofa in Carnival clever deep velvet fabric, £1,895, Loaf

(Image credit: Loaf)

Shop the sale and grab a bargain

Want to grab a slice of the colourful sofa action? The Loaf sale is on now with a wide range of sofa styles and colours on offer, so get yourself a bargain buy while you can.

Living room with Slowcoach sofa in Liquorice Blue clever velvet from Loaf

Slowcoach sofa in Liquorice Blue clever velvet, £1,795, Loaf

(Image credit: Loaf)

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