Amazon Prime Day 2020: what to expect in this year's sale

Amazon Prime Day 2020 will be here before we know it. We predict when it will begin, what will be on offer and share more advice on shopping the sales

Amazon prime day sales
(Image credit: Future)

Amazon Prime Day 2020 might be just under four months away, but you know we love a sales battle plan. And, as with any big shopping event, those who get the best bargains are those who are prepared.

Amazon Prime Day 2019 was the biggest shopping event of the summer 2019 with deals rolling in every hour or so during the two days. There were heaps of amazing offers on everything from smart home devices to coffee machines, cleaning products and more. Many items sold out in less than an hour – every second really counts on Amazon Prime Day, so it does pay to be well prepared.

Don't panic though. Get your battle plan ready now. This is where we come in. In the run up to Amazon Prime Day 2020, we will be sharing tips and tricks on getting the best deals, plus any deals that go live early. So bookmark this page and read on to find out all we know so far.

If you can't wait, see some current deals below or head to our deals hub.

Today's best Amazon deals | Get as much as 70% off selected lines

If you are always on the lookout for a bargain, or have a particular product in mind that you would love to see with money off, check out Amazon's daily deals. Tech, DIY, homeware and more are always on offer.View Deal

When is Amazon Prime Day 2020?

Amazon does not release the dates for Prime Day until a few weeks before the event. However, the last few years, the even has taken place in the middle of July. Amazon Prime Day 2019 was on 15 and 16 of July, so we think Amazon Prime Day 2020 will start on Monday 13 July. The deals often continue well into the week, despite the name implying it is just one day.

What is Amazon Prime Day?

Much like Black Friday, Amazon Prime Day used to be just 24 hours long to offer Amazon customers huge discounts on anything and everything they need; however, much to our pleasure, both events have been extended, and in 2019, Amazon Prime Day ran for over 48 hours. After the main event was officially over, deals continued and some prices stayed low for the remainder of the week.

In 2018, Amazon welcomed more new Prime members on the date of July 16 than any previous day in Amazon history, as you have to be a Prime member to take part in Amazon Prime Day. Join Amazon Prime today, or wait until July to take advantage of a 30-day free trial.

Will Covid-19 affect Amazon Prime Day?

We are yet to know how and if Coronavirus will affect Amazon's planned sale. Being an online event, there is no worry about turnout, but as recent events have put more strain on web order and delivery, Amazon might have to consider scale this year.

Last week Amazon had to take measures to prioritise the delivery of essential items like toilet tissue and groceries so that people could get what they needed. This meant many product lines including beauty, tech and gifting were on delayed delivery schedules to enable the Amazon warehouses to move priority products.

We will keep you posted as news reaches us, but for now you can expect the event to go ahead as planned. If social distancing is still being encouraged, we expect Amazon to offer great deals on anything that makes entertaining the family from home easier. And there will – as expected – be plenty to update your home and garden.

What are the bestsellers on Amazon Prime Day?

As a super-merchant, Amazon sell pretty much every product you can think of. In sales events, technology and appliances sell really well and Amazon also offers great deals on their own tech including the Alexa smart speaker range. Below is a list of bestselling items from Amazon sales in 2019. Expect to see similar and more in upcoming sales.

What can you expect on Amazon Prime Day 2020

As with any mid-summer sale the usual seasonal goods will be available. Think garden furniture, garden storage, tools and toys. We also saw lots of hot tubs on sale last year so if you plan to turn your garden into the ultimate place for summer entertaining, you won't be disappointed.

As well as this, tech is what Amazon is known for and they deliver on that, too. Vacuum cleaners and small home appliances will be up for grabs and don't forget all of Amazon's own smart home devices in the Alexa speaker family.

How to get a bargain on Amazon Prime Day 2020

These are our expert tips on getting a Prime Day bargain:

Sign up for an Amazon Prime account in advance: this is the only way to to take part in the deals; you needn't subscribe though – our guide on how to get a free Amazon account and be Prime Day ready will take you through the process.

Download the Amazon app on to your smartphone – that way, you'll get notifications as deals come in. 

Do your research before Amazon Prime Day – noting prices before the event both on Amazon and other sites that cut their prices to match means you can be sure to get a deal not a dud.

Make a Prime Day wish list by 'adding to basket'; that means that on the day, you can find all your buys in one place to see what is discounted.

Click the 'Watch This Deal' button to be notified when the product goes on sale.

How to take part in the deals this year

Don't want to be a Prime member but do want to take advantage of all the great deals? You can sign up for a free 30 day trial membership whenever you like. Sign up before Prime Day so you're covered and then opt out later. It's easy.

Click one of the links below (depending on the country you're in) if you want to start your free Amazon Prime trial now. If you don't cancel, it's just £7.99 per month to carry on enjoying the perks, such as free next day delivery and access to TV shows.

Find out more about how to get big Amazon savings without paying to become a Prime member in our guide.