Amazon Prime Day 2020: 13th October date announcement – US and UK

Amazon Prime Day 2020 is coming on the 13th October. Here's how to be prepared (and every single thing we know so far)

Amazon Prime Day 2020: date reveal video screenshot
(Image credit: Amazon)

It's official: Amazon Prime Day 2020 will start on the 13th October 2020. This is Amazon's largest sale event of the year – bigger than Black Friday and Cyber Monday – and usually, it falls in July. This year, however, due to the uncertainty surrounding COVID-19, the event was postponed. Luckily enough, this now means that Amazon's new Prime Day date is the perfect time to buy your Christmas gifts. And Thanksgiving presents and whatever else you've had your eye on whether that be smart tech, furniture, or some cleaning supplies.

This 48-hour event is only available to access for Prime members. Not a Prime member? You can bag a free, 30-day trial now and say hello to deals and goodbye to a monthly fee. After Prime Day is finished, simply cancel it. 

We've written an ultimate Amazon Prime Day 2020 guide and filled it with everything from info to advice (on how to get the best deals, obvs) as well as expected deals and last year's bestsellers. All you need to know is right here. Can't wait to bag a bargain? See below for today's best Amazon deals depending on your region. Keep scrolling for all you need to know about Amazon Prime Day 2020.

Amazon Prime US free trial
Usually $12.99 per month, Prime US offers customers exactly the same benefits as Prime UK, and they offer shoppers the chance to claim a free 30-day trial too. Prime Day deals without the price tag...View Deal

Amazon Prime UK free trial
Amazon offer all customers a free 30-day trial to experience the benefits of a Prime account before investing their money. Amazon Prime Day only is nowhere near that length of time, but this means you can get a free trial before the event to take advantage of the deals. Winning!View Deal

Jump straight to what you want to know...

When is Amazon Prime Day 2020?

Amazon Prime Day 2020 is on the 13th and 14th October. This year's event was postponed due to COVID-19 – in the last few years, the event has taken place in the middle of July. Amazon Prime Day 2019 was on 15 and 16 of July. Amazon Prime Day 2018 fell on the 16th and 17th of July. 

Amazon Prime Day 2020 pages live now

It's true: Amazon's Prime Day 2020 pages are already live in the UK and US. See them below. 

Amazon Prime Day 2020 deals

New for this year, Amazon have several different types of deals on offer. These are...

  • Spotlight deals – Deals that last either 24 or 48 hours with up to 30% off. Usually from well-known brands.
  • Featured flash deals – The very best deals for Amazon Prime Day. These products are rarely on offer and there will only be a limited number available.
  • Lightning deals - These deals run for just 12 hours.
  • Coupons and vouchers – These will be new for Amazon Prime Day 2020. You'll need to redeem the coupon/voucher code on site by clicking the button.

Which countries will take part in Amazon Prime Day 2020?

Originally, the first ever Amazon Prime Day – July 15th 2015 – was an event that spanned nine countries from the US to the UK, Spain, Italy, Japan, Germany, France, Canada and Austria. Since then, it has expanded to 18 different countries and deals can now be found in places such as Singapore, United Arab Emirates, India and Australia. Usually, Amazon Prime Day is celebrated on the same day of the year, no matter which region you are accessing the site from. This year, due to COVID-19, India celebrated Amazon Prime Day on August the 6th and 7th, ahead of the rest of the world.

Are there any Amazon Prime Day 2020 deals now?

There are no Amazon Prime Day deals as of yet, but there are a few great Amazon deals floating around right now in both the US and UK. You can see them below.

Amazon US:

Echo Dot (3rd Gen) | Was $49.99 for 1, now $39.98 for 2
A bargain price for two smart speakers, the Echo Dot would now make a great stocking filler. It's small, inexpensive and they'll love it. Use the code DOTPRIME2PK at checkout to claim this discount. Choose from four colors – plum, charcoal, grey, or sandstone.View Deal

AeroPress Coffee and Espresso Maker | Was $34.99, now $29.95
Currently on sale for $29.95 at Amazon, the AeroPress coffee press is well-loved by high ranking chefs and home cooks alike—and for good reason. The compact and durable design makes it a great option for just about any kitchen while the fast brewing technology ensures a smooth, rich cup of coffee every single time. View Deal

Bissell MYair 2 Pack Purifier | Was $169.99 for two, now $129.99
These great air purifiers are a total bargain and a pack of two means you can use one downstairs and another one upstairs – no lugging up the stairs each night! For use at any time of day and in any size home, these air purifiers boast a 3-in-1 filter which has a pre-filter layer that's super-efficient when it comes to capturing micron particles such as smoke, pollen, and dust. The machine will notify you when it's time to change your filter, while it's easy to use – thanks to a touch screen display – and nicely compact so as not to stick out like a sore thumb.

You can also buy this air purifier in one pack for $69.99.View Deal

GOOVI by ONSON Robotic Vacuum Cleaner with Gyroscope | Was $289.99, now $155.54
Currently on offer for 46 percent off retail price, this highly-rated robot vacuum cleaner from Onson is a great option for anyone looking to upgrade to a smart vacuum without spending half a month’s rent in the process. With over 1,000 5-star reviews on Amazon, this budget-friendly vacuum is a safe bet for just about any household.View Deal

Amazon UK:

Le Creuset Enamelled Steel Traditional Kettle | Was £99, now £82 at Amazon
This super cute pink kettle is currently a bargain with 30 per cent off today. It's made from enamelled steel and boasts a heat-resistant handle as well as a whistle, while it's suitable for all hob types. With a wide base for consistent heating, it's great if you always have a hot drink in your hand. That and it comes with a five-year guarantee, too.View Deal

Hive Active Heating Thermostat | Was £179, now £128.98 at Amazon UK
A Hive smart thermostat is a great buy if you are trying to cut down on how much money you are spending on your bills. After the initial purchase of the product, thanks to its great features, you should start shedding ££s off your bills fast. This device lets you know if you leave the house and forget to turn the heating on, it completely turns it off when you are on holiday while still protecting your pipes, and so much more. This way, you needn't ask the kids to turn up the heating and risk it going wrong – you can do it on your smartphone. That and you can set a PIN so they can't control it. Looks-wise, we have to admit that this thermostat is one of the best looking options around, should it be going on show.View Deal

Shark [NV681UKT] Upright Vacuum Cleaner | Was £299.99, now £189 at Amazon
This vac is equipped with a pet power brush attachment which will easily remove pet hair from carpets, stairs and sofas. It will also easily convert to a handheld vacuum cleaner thanks to it's powered lift-away technology which means that it can also help to tame hair out in the car, or dust in the corners of the room.View Deal

How will Coronavirus affect Amazon Prime Day 2020?

Although Coronavirus has had a huge effect on the world this year, it seems that online-only retailers, such as Amazon, have not been dealing with a lot of loss. Other than reducing factory worker numbers in order to aid social distancing, Amazon has actually been a lifesaver for those who have been in need of fresh groceries – Amazon Fresh and Morrisons – as well as cleaning products and more. That and due to the fact they are online they didn't have to shut any stores, we can imagine that they might have some excess stock of tech and furniture items from when people were putting their money elsewhere at the start of the pandemic. This excess stock could be sold off at a cheap price come Prime Day, in order to make way for newer releases to be sold.

What is Amazon Prime Day?

Amazon Prime Day is Amazon's largest sale event of the year. This sale sees Amazon slash the price of hundreds of buys on site for just a few hours only. Much like Black Friday, Amazon Prime Day used to be just 24 hours long to offer Amazon customers huge discounts on anything and everything they need; however, much to our pleasure, both events have been extended, and in 2019, Amazon Prime Day ran for over 48 hours. After the main event was officially over, deals continued and some prices stayed low for the remainder of the week.

Do you need to be an Amazon Prime member to get discounts?

Although Amazon will likely be running other deals around this time, the biggest and best deals are for Amazon Prime members only. So, to take advantage of Amazon Prime Day 2020 you will need to have an Amazon Prime account either in advance of the sale or before you make a purchase. 

In 2018, Amazon welcomed more new Prime members on the date of July 16 than any previous day in Amazon history, as you have to be a Prime member to take part in Amazon Prime Day.

You can get a free trial that last 30 days, so time it right and you could take part for free. Sign up to Amazon Prime today and make the most of their free next day delivery and Amazon Prime movies and TV offerings.

Click one of the links below (depending on the country you're in) if you want to start your free Amazon Prime trial now. If you don't cancel, it's just £7.99 per month to carry on enjoying the perks, such as free next day delivery and access to TV shows.

What are the bestsellers on Amazon Prime Day?

As a super-merchant, Amazon sell pretty much every product you can think of. In sales events, technology and appliances sell really well as does furniture. Below is a list of bestselling items from Amazon sales in 2019. Expect to see similar and more in upcoming sales.

Amazon Prime Day 2020 deals on Amazon devices

Amazon normally cut the price of all of their own smart devices from smart speakers to wireless doorbells and tablets. We're talking everything from the Ring Doorbell to the Echo Show 5, Kindle devices, the Fire TV Stick and so much more. Last year, the Echo Dot sold for £24.99 at its best price and the Fire TV Stick for £19.99. 

Also, since Amazon have recently released a brand new range of Echo Devices – see new Amazon Echo devices here – we expect their old ones to be super cheap during Amazon Prime Day. See all Amazon devices below, along with their best current prices.

Head to our dedicated Amazon Echo deals page for more info on what's on sale right now.

How to get a bargain on Amazon Prime Day 2020

These are our expert tips on getting a Prime Day bargain:

Sign up for an Amazon Prime account in advance: this is the only way to to take part in the deals; you needn't subscribe though. See above for more info.

Download the Amazon app on to your smartphone – that way, you'll get notifications as deals come in. 

Do your research before Amazon Prime Day – noting prices before the event both on Amazon and other sites that cut their prices to match means you can be sure to get a deal, not a dud.

Make a Prime Day wish list by 'adding to basket'; that means that on the day, you can find all your buys in one place to see what is discounted.

Click the 'Watch This Deal' button to be notified when the product goes on sale.

Keep an eye on our dedicated deals page for all of the best offers. We'll be covering everything that's worth a look at.