Amazon Prime Day 2020: your ultimate guide to this mega sale

Amazon Prime Day 2020 has been postponed. Until when? Here's all we know so far...

Amazon Prime Day 2020: Amazon packages outside front door
(Image credit: Shutterstock)

Excited for Amazon Prime Day 2020? Us too. While this mega sale event has currently been postponed due to COVID-19, it is still set to go ahead this year. We're yet to hear of a new date but are crossing our fingers for some time soon. Our predictions say September – far enough away that hopefully, social distancing measures would have been relaxed, yet not too close to Black Friday. For those who aren't already aware, this sale event usually happens in mid-July.

Amazon Prime Day sees Amazon slash prices on-site for Prime members only, for a 48 hour period. We're talking everything from tech to clothes, appliances and furniture. A great time to bag a bargain and stock up on whatever you may need. If you're hoping to bag a few deals this Prime Day but aren't sure what to look for, let us guide you. Keep scrolling for all we know about Amazon Prime Day 2020 so far from bestsellers to expected deals and how to take part.

If you can't wait for Amazon Prime Day 2020, see some current deals below or head to our deals hub.

Amazon Prime | Free 30 Day Trial
Amazon offers a free, 30-day trial of Amazon Prime to new customers. Throughout these 30 days you'll benefit from unlimited premium delivery on millions of items as well as early access to Lightning Deals. You'll also get full use of Prime Video and Prime Music as well as Prime Reading and unlimited, secure photo storage. After your free trial, Amazon Prime is just £7.99 per month and you can cancel at any time.View Deal

When is Amazon Prime Day 2020?

The latest guesstimations say that the revised date for Amazon Prime Day will be some time in September. Amazon does not officially release the dates for Prime Day until a few weeks before the event, so we're not totally sure when we'll find out. The last few years, the event has taken place in the middle of July – Amazon Prime Day 2019 was on 15 and 16 of July. 

Amazon deals live now

Amazon UK have a sale on their own smart devices with prices from £19.99. See the deals below.

How will Coronavirus affect Amazon Prime Day 2020?

In March Amazon had to take measures to prioritise the delivery of essential items like toilet tissue and groceries so that people could get what they needed. This meant many product lines including beauty, tech and gifting were on delayed delivery schedules to enable the Amazon warehouses to move priority products. Delivery seems to be largely back on track in the UK, but demand in the US is still hindering normal service and so we do not expect Amazon to be adding to the strain with a major sales event as soon as July.

We also need to consider the manufacture of the products usually on sale for Prime Day. Even Amazon's proprietary tech is not completely under their control as manufacture takes place around the world at a number of sites – many of which are in China. Existing stock may last until the event, but production of certain products has been stopped due to factory closures. Delivery of these items to Amazon warehouses has also become more difficult.

A final consideration is that Prime Day was original conceived as a big summer sale to fill the mid-year lull. It drives Amazon Prime membership and shifts excess stock. These are not things Amazon needs to heavily promote this year as Covid-19 and a reliance on online shopping are doing the work for them. Moreover, subscriptions to Amazon Prime are up already as many have subscribed to their streaming offerings for extra material to watch during lockdown.

What is Amazon Prime Day?

Much like Black Friday, Amazon Prime Day used to be just 24 hours long to offer Amazon customers huge discounts on anything and everything they need; however, much to our pleasure, both events have been extended, and in 2019, Amazon Prime Day ran for over 48 hours. After the main event was officially over, deals continued and some prices stayed low for the remainder of the week.

Do you need to be an Amazon Prime member to get discounts?

Although Amazon will likely be running other deals around this time, the biggest and best deals are for Amazon Prime members only. So, to take advantage of Amazon Prime Day 2020 you will need to have an Amazon Prime account either in advance of the sale, or before you make a purchase. 

In 2018, Amazon welcomed more new Prime members on the date of July 16 than any previous day in Amazon history, as you have to be a Prime member to take part in Amazon Prime Day.

You can often get a free trial that last 30 days, so time it right and you could take part for free. If you do this, we suggest waiting until the date is announced. Alternatively, sign up to Amazon Prime today and make the most of their free next day delivery and Amazon Prime movies and TV offerings.

What are the bestsellers on Amazon Prime Day?

As a super-merchant, Amazon sell pretty much every product you can think of. In sales events, technology and appliances sell really well and Amazon also offers great deals on their own tech including the Alexa smart speaker range. Below is a list of bestselling items from Amazon sales in 2019. Expect to see similar and more in upcoming sales.

What deals can you expect on Amazon Prime Day 2020?

As with any post-summer sale the usual seasonal goods will be available. Think garden furniture, garden storage, tools and toys. As well as this, tech is what Amazon is known for and they deliver on that, too. Vacuum cleaners and small home appliances will be up for grabs and don't forget all of Amazon's own smart home devices in the Alexa speaker family.

How to get a bargain on Amazon Prime Day 2020

These are our expert tips on getting a Prime Day bargain:

Sign up for an Amazon Prime account in advance: this is the only way to to take part in the deals; you needn't subscribe though – our guide on how to get a free Amazon account and be Prime Day ready will take you through the process.

Download the Amazon app on to your smartphone – that way, you'll get notifications as deals come in. 

Do your research before Amazon Prime Day – noting prices before the event both on Amazon and other sites that cut their prices to match means you can be sure to get a deal not a dud.

Make a Prime Day wish list by 'adding to basket'; that means that on the day, you can find all your buys in one place to see what is discounted.

Click the 'Watch This Deal' button to be notified when the product goes on sale.

How to take part in the deals this year

Don't want to be a Prime member but do want to take advantage of all the great deals? You can sign up for a free 30 day trial membership whenever you like. Sign up before Prime Day so you're covered and then opt out later. It's easy.

Click one of the links below (depending on the country you're in) if you want to start your free Amazon Prime trial now. If you don't cancel, it's just £7.99 per month to carry on enjoying the perks, such as free next day delivery and access to TV shows.

Amazon Prime | Free 30 Day Trial
Amazon offers a free, 30-day trial of Amazon Prime to new customers. Throughout these 30 days you'll benefit from unlimited premium delivery on millions of items as well as early access to Lightning Deals. You'll also get full use of Prime Video and Prime Music as well as Prime Reading and unlimited, secure photo storage. After your free trial, Amazon Prime is just £7.99 per month and you can cancel at any time.View Deal

Find out more about how to get big Amazon savings without paying to become a Prime member in our guide.