Amazon Prime Day 2021: everything we know

Amazon Prime Day 2021 might not be for many months, but we love to plan ahead. Find out what we know about Amazon's biggest shopping event and what did well in 2020

Amazon prime day 2021 deals for home
(Image credit: Future)

Although the date is yet to be confirmed, we do know that Amazon Prime Day 2021 is still some way off. So why are we talking about it now? Well those of us who bagged the best deals of the sale in 2020 will already be thinking ahead. Between now and the next Prime Day, we have Black Friday 2020 of course and we can't wait to see what everyone – including Amazon – has in store for us then. However, first let's talk Prime Day, how to get a good deal all year round on Amazon and what we know about next year's event.

For those who can't wait, we have also shared loads of top offers on every department from cleaning to small appliances – our handy widgets will always serve the lowest prices. Just scroll to the links below if you are itching to get your hands on some deals.

If you are just here for the info, you can see some of 2020's bestsellers below. Amazon was quick to report its top-selling items from the 2020 event, and that its members saved over $1.4 billion dollars. Wow. It also noted that it marked the two biggest days ever for third-party sellers overall, nearly all of whom are small and medium-sized businesses. Overall, Amazon was primed to generate almost $10 billion dollars in sales, according to Business Insider

Unsurprisingly, the Echo Dot 3 was the most popular item purchased on Prime Day around the world. Amazon's smart home assistant was at one of its lowest prices yet at $18.99/ £18.99, most likely to make way for the next-gen, Echo Dot 4. Electronics like Fire TVs, Bose QuietComfort 35 (Series II) Wireless Headphones, and Fitbit Versa 2 Smartwatch were also called out as strong performers. 

Some other popular items included cordless vacuum cleaners, candles, coffee machines, hair straighteners, and – a bit of a curveball – big tubs of chocolates. Browse these bestsellers as some are still on offer, then read on to see everything we know so far about Amazon Prime Day 2021.

Amazon Prime Day 2020 bestsellers

When is Amazon Prime Day 2021?

The event usually takes place in summer so we are expecting Amazon Prime Day 2021 will fall in the middle of July, as it did in 2019, and the years before. In 2020, it was postponed due to Covid-19 and fears that they would not be able to fulfill the vast number of orders with strict social distancing measures in place. Amazon Prime Day 2020 therefore took place on the 13th and 14th of October.

What is Amazon Prime Day?

Do I need a Prime membership to shop Amazon Prime Day deals?

Yes, you need an Amazon Prime membership to shop the deals. You can get a free, 30-day trial below by clicking the links.

Click for more info on the Amazon Prime UK free trial
Click for more info on the Amazon Prime US free trial

Amazon Prime Day is Amazon's largest sale event of the year. This sale sees Amazon slash the price of hundreds of buys on site for just a few hours only. Much like Black Friday, Amazon Prime Day used to be just 24 hours long to offer Amazon customers huge discounts on anything and everything they need; however, much to our pleasure, both events have been extended, and in 2020, Amazon Prime Day ran for over 48 hours.

Amazon use it as a chance to offer amazing deals on their Echo devices and smart home tech, but in 2020 we saw it being used more and more as a platform for small businesses on Amazon and for people buying things like alcohol, cleaning essentials and – much to our pleasure – homewares.

More cheap Amazon buys

See our top-rated Amazon buys below, by category. We're talking everything from vacuum cleaners to garden furniture and home gym buys. Click below to jump to cheap products buy section.

Cleaning deals

Get everything you need from cleaning products to tools like steam mops and vacuum cleaners below.




Smart home deals

Give your home a smart upgrade with these buys – they make life easier and more fun after all. Choose from Amazon's own tech and the best smart security buys.




Health and beauty deals

Perfect for gifting, we can't get enough of these health and beauty buys. Find electronic tooth brushes, shavers, hair styling tools and more below.





Garden deals

It might not be the best time of year for hanging out in the garden, but with deals like this it is certainly the best time to get your garden ready for next year.




Small appliance deals

Need a new toaster, or just want to buy that fancy kitchen gadget you have lusted after all year? Well these deals make it all possible for a bargain price!





Fitness deals

If your local gym is shut then make the most of these offers to hit your fitness goals. From fitness trackers to home gym equipment, we'll get you in good shape for a workout.




Amazon free trials

Amazon Prime US / Amazon Prime UK | Free, 30-day trial
Usually $12.99/£7.99 per month, Amazon offers all customers a free 30-day trial to experience the benefits of a Prime account before investing their money. View Deal

Amazon Prime Student US / Amazon Prime Student UK | FREE six-month trial
Take advantage of free stuff while you can and opt into a free, six-month trial of Amazon Prime. Students get access to Prime Video, Prime Music and exclusive offers, while free one-day delivery is included, too.View Deal

Prime Video US / Prime Video UK | Free 30-day trial
Take advantage of this service for free, for 30 days thanks to this offer. Cancel it before the 30 days are up and you won't be charged, leave it going and it'll only cost $8.99/£7.99 per month to watch. Not a bad price!View Deal

Amazon Business US / Amazon Business UK | Create your FREE account now
A great way to save time and effort, Amazon Business is well worth a look at. Buying items through this account makes controlling your money that's going out very easy, while you can compare VAT-exclusive prices and filter sellers with downloadable VAT invoices, too. An account is free so why not sign up? View Deal