We're facing fridge shame – something we didn't think existed until now – with an astonishing amount of the British population comparing the state of its large appliance with friends', family's and celebs'.
The top 10 celebrity fridges Brits admire
1. Gordon Ramsey
2. Jamie Oliver
3. Nigella Lawson
4. Khloe Kardashian
5. Kylie Jenner
6. Stacey Solomon
7. Kim Kardashian
8. Mrs Hinch
9. Ainsley Harriott
10. Bella Hadid
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Looking to social media for inspiration, the hashtag #Fridgegoals – which has more than 57,000 posts – is one of the latest trends to sweep Instagram and it is taking it by storm. Delving a little deeper into this booming trend, online electrical retailer, AO.com (opens in new tab) has shared the impact this is having on how we view this appliance in our homes.
Keep scrolling to read some interesting stats on this latest research and where you can get your hands on a lovely shiny and new fridge.
The research, based on a survey of 2,000 people, found that nearly half of us (46 per cent) strive to have an ‘Instagrammable’ fridge. And of those who are aiming high, 25 per cent said it was down to watching home improvement TV shows such as Grand Designs or DIY SOS. Unsurprisingly home influencers – such as Stacey Solomon and Mrs Hinch – also played a big part in this who are amongst the 10 celebs responsible for our fridge envy.
Wanting to impress friends, neighbours and family (22 per cent); feeling ashamed with the current state of their fridge (20 per cent); and seeing celebrities on social media (19 per cent) rounded off the list of the top five reasons people strive to have an ‘Instagrammable’ fridge in their home.
It is clear that fridges have long been a kitchen essential and a staple appliance for people in their homes. But now we are seeing this go one step further as people are striving to have an Instagrammable fridge and the research highlights the ways people are getting this look with this appliance, be that by labelling food or having matching storage jars.
David Lawson, managing director of AO
