Style junkies will be hot-footing it down to Ealing, west London, where a new Content by Terence Conran store is opening in a former fire station.
The new space is located at the historic Old Fire Station – now home to the luxurious Dickens Yard development rather than engines and fire fighters.
Signature pieces from Content collections, such as the Matador armchair (below) and Wave and Balance storage ranges, will be on sale in the store – which opens in the New Year – alongside a curated selection of homewares, gifts and room fragrances from the likes of Plum & Ashby.
It’s been a banner year for the contemporary British brand, which was established in 2003 by design icon Sir Terence Conran.
To mark the 15th anniversary, 2018 saw the launch of a number of new products, including the sophisticated Kensington collection of green marble occasional tables and additions to the popular Balance range of minimalist storage pieces.
The Ealing branch will be a showcase for Content’s blend of modern cool and Mid-century authenticity.
Mike Kingsbury, the managing director, said: ‘Sir Terence has a special affinity with mixing old and new, so the combination of displaying our contemporary homewares in a centuries-old building is the perfect fit.’
Exciting plans for 2019 include a range of upholstered pieces launching in January, as well as an extension of the accessories and bedlinen collections set for spring.