9 best bedding brands to buy including budget and eco-friendly options

Upgrade your bedroom with some of the best bedding brands to buy. Treating yourself to a new set won't just look nice, they'll help you feel more comfortable at night, too.

Whether you're looking for that luxe feel or just want to make an impact, we've done all the hard work of scrolling through the internet for you. Our sleep editors have tested dozens of products as well as skimmed through online reviews to find the best-rated buys.

From affordable bedding sets that you might find in your local mall, to specialized bedding brands we included the buys that are loved by editors and shoppers alike. Plus, we included organic and eco-friendly brands for sustainable options.

The best bedding brands in 2025

We have tested bedding from most of the brands above, in our own homes over several weeks, sleeps, and washes. That has meant a lot of snuggling up every night to vouch for the material quality, coolness, and coziness of each set.

In instances where our team couldn't get their hand on the bedding, they looked at third-party reviews on the retailer sites and used their bedding expertise to make sense of the specs.

Best affordable bedding brands

These mid-range bedding brands are nice and affordable, offering unique on-trend sets that you can pick up online. Their ranges change by season so that you can keep your room up to date. You can buy more than just bedding and sleep stuff from these brands, too. 

1. Amazon

With Amazon, the question becomes, "What does it not sell?" The retailer is your one-stop shop for everything for your bedroom — sheets, comforters, mattress protectors, toppers, pillows, throws, and the list goes on. Reinforce your picks with the extensive network of reviews (confirm authenticity with photo reviews) and bestseller lists to get a feel for what's trending. It's got a real high-low mix ranging from Amazon Basics, Mellanni, Utopia Bedding, California Design Den, and Madison Park, to name a few.

2. H&M Home

Originally known for its affordable fashion, Swedish brand H&M's bedding offering has grown extensively over the past few years, becoming a firm favorite with interior lovers (me!) for its on-trend affordable furnishings. It has a core range of linen duvet covers, as well as inserts, that tend to come in the season's must-have colors. From fashion-conscious ginghams to leopard print spots, you can bet on H&M to jump on the current TikTok interior trends. 

3. Target

Target has always been a reliable source for all your dorm room essentials. You can literally grab everything you need for less than 50 bucks. Threshold (Target's own line) has nailed a collection of cheap sheet sets in fun prints and designs, from florals to geometrics, and they aren't bad in quality at all. The perfect pick-me-up to take to college, your new place or to keep for when friends come to stay, they've got great value bedding basics you can rely on. Chilly apartment or college bedroom? Look out for those heated throws!

4. Wayfair

Wayfair is another example of a home site that has absolutely everything, catering to all styles and all budgets. Wayfair has excellent filtering options that let you shop according to color, pattern, material, warmth layer, product styles, and a host of other categories, so you can find what you're looking for faster. It's also useful to know that Wayfair is almost always running sales, making it a great time to browse the sale sections to see what's on markdown. For that "snuggled in" feeling, it's a great place to shop for weighted blankets, and for sleepovers, dash over for a daybed cover. If it's your first time shopping on the site, have a look at brands like Wayfair Basics, Union Rustic, and Latitude Run.

The best specialized bedding brands

These retailers specialize in bedding and sleep — some even sell mattresses in a box, mattress toppers, pillows, duvet inserts, mattress protectors, and other accessories. This means these sheets are of super high quality, but they do come at a high price tag. We've listed each brand's most affordable sheet set, just so that you can get an idea of the price. If you want to splurge on a set that you want to last for years to come, then here's where to shop.

5. Brooklinen

A big-time (award-winning) favorite, Brooklinen has everything you need for a restful night's sleep —and a stylish one. With sheet sets, shams, comforters, pillows and toppers in every material and colorway imaginable, there's something for everyone. Not many brands, I believe, get the balance between quality and style, right. You might have to spend a little more on a set, but it will last you for longer. Plus, don't forget that if you sign up for their newsletter you get 10% off and free shipping on orders over $100.

6. Parachute

Designed with ultimate relaxation in mind, Parachute offers a curated collection of bedding essentials that raise the bar when it comes to comfort. Think breezy linen sheets, cool cotton, and plush pillow top mattresses you just want to trust fall into. The vast choice of colors on offer is just as chic for an effortless-looking bed you'll struggle to get out of. With a commitment to ethical manufacturing, you can snooze with peace of mind. Eco-warriors, be assured that you've got free carbon-neutral shipping and returns, too. Plus, if you're looking for a celebrity-inspired look, it's well-documented that Ashley Tisdale loves the brand.

7. Casper

Home to some of the best bedding buys on the market — from pillows to mattresses — Casper offers high-tech bedding at a reasonable cost. As well as super cozy pillows, the hybrid mattresses are pretty popular — and for good reason. Available to shop together along with stylish sheet sets, protectors, and more, if you're looking for a fuss-free bedding bundle that has more than the essentials, this is it. On the fence on whether to click 'buy'? You've got a 30-night trial, with free shipping and returns.

The best eco-friendly bedding brands

If you're making a conscious effort to help the environment, then opt for an eco-friendly bedding brand. These brands below specialize in organic bedding bamboo products and more. All of which will help you sleep better and with zero guilt. For each brand, we've listed their most affordable sheet set because eco-friendly sheets are expensive, FYI.

8. Cozy Earth

Editor-approved by former Real Homes' former EIC Melissa Epifano, this ultra-luxe bed brand, Cozy Earth will look after both you and the planet. Kind on the skin and the planet, it's known for having silky smooth bamboo sheets that get softer with every wash. Yes, you heard it right — no piling here. But forget that for a moment because this sustainable bedding brand is making movements when it comes to bamboo. Bringing this material into the mainstream, cozy Earth makes me question why I'd ever switch back to cotton. Well, maybe the price. Spend $50 to qualify for free shipping.

9. Boll & Branch

The bread and butter of Boll & Branch, besides its strict commitment to 100% organic cotton, is the Signature Hemmed Sheet set, a light and airy sateen that sleeps incredibly smooth and gets softer with each wash. Meanwhile, the brand's down products are responsibly sourced from farms in the U.S., and triple-washed with environmentally safe, Bluesign® certified detergent to create a cleaner, longer-lasting loft. It's actually two times cleaner than the government standard.

All products (including pillows, comforter inserts, mattresses, and accessories) are produced in fair trade working conditions, working with a network of 12,000 cotton farmers. The sustainability efforts of Boll & Branch also save 90% of the water used in conventional farming methods. The company uses third-party certification to confirm that its products meet the standard for organic farming. Sign up for the newsletter for 15% off.

Meet our testers

Annie Collyer

There's nothing Annie loves more than a new bedding set, and she has tested a bunch for us, for our bedding shopping guides. She often switches her home decor colors for the season and uses bedding, cushions, and throws to do so. Annie has has also written for Ideal Homes, Homes & Gardens, and Livingetc.

Louise Oliphant

Louise was previously our ecommerce and sleep editor, but now she works over at our sister brand Homes & Gardens. Louise previously tested all of our sleep products, from mattress toppers to bedding sets, and this list features some of the brands that often feature in the top spots of our shopping guides.

Jaclyn Turner

Jaclyn was also our ecommerce editor, focusing on sleep content. Jaclyn reviewed a whole host of mattresses for us, plus pillows and bed sheets, and much more. Jaclyn featured some of her favorite brands in this list. She has also written for Livingetc, Homes & Gardens, Apartment Therapy, The Kitchn, The Spruce, The Spruce Eats, and MyDomaine.

There are things to look for when choosing the best bedding for you, including the size you need, the material that works with your needs, and which color will go with your at-home aesthetic. 

As a main marker for finding the right bedding though, we'd recommend working out your budget. How much are you willing/can afford to spend? This will dictate where you shop since brands often cater to different price points.