Looking to refresh your interior with some beaut new pieces, but want to shop somewhere a bit different? Supporting women-founded and owned decor companies is a fab way to give talented designers the spotlight they deserve.
It’s also really important to support unique designers so the interiors world and our own spaces are populated with items that go beyond the cookie-cutter norm and reflect everyone.
Plus, with the gender pay gap still being very real, by buying from women-led businesses you’ll be able to help level out the playing field. Now that’s a lot of good stuff all in one go.
I’ve rounded up nine fabulous women-founded decor companies, along with gorgeous, affordable picks that are perfect for bringing into your apartment. Whether you’re looking to support more female-led brands or simply after some special buys you won’t normally find, this is a truly inspiring range of pieces.
9 women-founded decor brands and our favorite products
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Rugs are so fab for adding pattern, but they can be a pain to clean. Enter Ruggable! Founded by Jeneva Bell, she set it up to bring people rugs that are as easily washed as towels and bedding. The mirrored arches rainbow print on this rug is just so Instagrammable. Matching pink and blue furniture in different shades would look great alongside this. Or for a bold contrast, pair this with a lilac and yellow scheme.
First off, I’m obsessed with the name. So cute. This LA-based business is run by Megan Hamilten, and I love the whole aesthetic of its branding and pieces. This throw, decorated with home-related illustrations, is fab for adding personality to your living room or bedroom. Having a statement piece filled with different shapes and colors makes decorating really easy. Crown this as your focal point and then curate pieces that complement it.
Formerly the CEO and creative director of Bunny Williams Home, Jennifer Potter and Audrey Margarite founded Fete Home, which aims to make decorating breezy and beautiful. I’m a big fan of fruity prints and pieces, so I’m totally loving these placemats. They’re so funky and are such a fun way to give your eating area a bold pop of personality. If you want a really bright look, try layering your tablescape with colorful glassware, too.
When it comes to home fragrance, I just absolutely love The White Company. It was founded by Chrissie Rucker, and its current CEO, the iconic Mary Homer, is still flying the flag for female business owners today. My all-time fave scent from The White Company is the Winter candle, which is fab in all seasons of the year. It’s spicy and warming, with notes of cloves and orange that will make any home feel cozy and sophisticated.
Originally her design blog, Justina Blakeney has turned Jungalow into a lifestyle brand that’s all about being creative and helping you connect with nature. It has a stunning range of creative pieces, but my personal fave is this weather pillow with a sun and cloud motif. It's so vibrant and different from most other throw pillows I've seen. The little tassels as sunrays and pom-poms as raindrops are both adorable features that make it seriously stand out.
If you want to support a brand that supports others, too, this is a fab choice. Co-founded by Kristin Holler and Rachael Daugherty, Holistic Habitat is a socially-conscious home decor brand that gives back 15% of its profits to its education initiatives, as well as issues impacting the US. This handy storage bag is great for organizing bulky items that belong together, such as cleaning products, tools, and bathroom toiletries.
Named after its two founders Lily Kanter and Serena Dugan, this brand is the epitome of casual and coastal Californian style. The wavy scalloped sides of this bath towel are just so much more charming than straight edges and are a fab example of the coastal grandmother done in a chic way. Made of Turkish cotton that’s soft and absorbent, it makes getting snug and dry post-shower efficient AF.
Combining comfort with premium but accessible home essentials, Ariel Kaye’s Parachute has the right products to make your home feel warm and inviting. This sculptured stoneware accessory looks like a pretty shell that you’d find at the beach, with its curved texture and speckled pattern. If you don't use it to hold salt, its color makes it a great jewelry holder as it contrasts against most shades of metal. Your small trinkets and treasures will be easy to spot when you’re getting ready in the morning.
You’re probably familiar with this brand already — but did you know that it was co-founded by Shiza Shahid, who is also the co-CEO? The whole of FoodTok basically fell in love with its cast-iron Always Pan, which is toxin-free and makes cooking a total breeze. With a range of gorgeous colors and 8-in-1 functionality, it’s incredibly versatile. Oh, and Selena Gomez and Cameron Diaz totes approve of it, too.
