The best bedding brands to buy from in SS23, plus amazing Memorial Day bedding deals

The dreamiest 😍

Two pictures of beds: one with a colorful pattern and one with pink bedding
(Image credit: Anthropologie)

Let's face it, there's nothing dreamier than a fresh AF set of sheets. And by fresh AF, I mean new. If you're looking to change up your bedding set, then now's the perfect time to bag a new set, as there are a ton of Memorial Day deals on RN.

Switching up bedding is one of my fave ways to make a bedroom feel brand new. There are so many different styles out there, from plain ones that can be layered with complementing pillows and throws, right up to bold and bright ones that command all the attention in the room.

Whether you're looking for that luxe feel or just want to make an impact, we've done all the hard work of scrolling through the internet for you. We've found online stores with Memorial Day savings, as well as rounded up our faves to shop at year-round.

From affordable ones that you might find in your local mall (shout-out to H&M), to specialized bedding brands such as Parachute and Brooklinen, we've got you. Oh, and there are also organic and eco-friendly brands, for all you natural-loving girlies.

Quick Menu:
1. Memorial Day bedding sales
2. Affordable bedding brands
3. Specialized bedding brands
4. Eco-friendly bedding brands

Ready to get your bed looking beaut? Thought so. Scroll down for the best Memorial Day deals, plus top places to shop...

The best bedding brands in 2023

Why you can trust Real Homes Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Memorial Day bedding sales

The best affordable bedding brands

These mid-range bedding brands are nice and affordable, offering unique on-trend sets that you can pick up online. Their ranges change by season so that you can keep your room up to date. You can buy more than just bedding and sleep stuff from these brands, too. So, at the same time, you can pick up some cute bedroom decor, some storage... you get the idea.

The prices below were correct at the time of publishing this article.

A floral bed with a beige headboard

(Image credit: Amazon)


Products available: Everything.

Notable Brands: Amazon Basics, Mellanni, Utopia Bedding, California Design Den, Madison Park.

Best for: Bedding basics like pillows, comforters, sheets.

With Amazon, the question becomes, what do they not sell? Amazon is your one-stop shop for everything for your bedroom — sheets, comforters, mattress protectors, toppers, pillows, throws, and the list goes on, and it's also particularly budget-friendly. Quick, prime shipping doesn't hurt either. Reinforce your picks with the extensive network of reviews (confirm authenticity with photo reviews) and bestseller lists to get a feel for what's trending. 

Shop at: Amazon 

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Anthropologie Textured Piazza Quilt in white in boho style bedroom with wooden headboard and ladder

(Image credit: Anthropologie)

Shop here for: Boho chic and feminine bedding with flair.

Products available: Quilts, blankets, duvet covers, sheets, and throw pillows.

Anthro's vibrant selection of beautiful bedding will have your bedroom looking like a catalog. Make a statement with their printed duvet covers, embroidered shams, and hand-sewn quilts, or layer up your bed with throws and decorative pillows. Browse through the tremendous selection of colors and textures. Verdict — every piece feels special.

Shop at: Anthropologie 

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A coral and white bedding set

(Image credit: Bloomingdale's)

Products available: Comforters and duvets, comforter sets, pillows, sheets.

Notable Brands: Matouk, Frette, Sferra, Bloomingdale's, Ralph Lauren.

Best for: Designer bedding and exclusives.

If you're after designer bedding, Bloomingdale's has all the biggest names in one place, including special exclusives you can't get anywhere else. That's not even including their reasonably priced private label brands including Hudson Park Collection, for hotel-inspired looks, or Sky, which has a youthful feel to its lineup. Save on Bloomingdale's branded basics or splurge on their designer counterparts. 

Shop at: Bloomingdale's 

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A luxurious bed with a grey headboard and chandelier over it

(Image credit: Frontgate)

Products available: Duvets, quilts, sheets, furniture, pillow.

Best for: Opulent details.

Frontgate's bedding selection is much more curated, but each bedding piece packs that much more of a punch, with rich fabrics and beautiful embroidery. You can even snag down pillows and comforters, and the retailer also carries Matouk and Eastern Accents, in addition to its own range. 

Shop at: Frontgate 

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H&M Home

Cotton Sateen King/Queen Duvet Cover Set in white with black trim

(Image credit: H&M)

Reasons to shop: Affordable linen in on-trend colors and patterns.

Products available: Pillows, duvets, duvet covers, pillowcases, and bed sheets.

Originally better known for its affordable fashion, Swedish brand H&M's homeware offering has grown extensively over the past few years, becoming a firm favorite with interior lovers (me!) for its on-trend affordable furnishings. It has a core range of linen duvet covers, as well as inserts, that tend to come in the season's must-have colors. From fashion-conscious ginghams to leopard print spots, you can bet on H&M to jump on whatever the current Tik Tok interior trend is. 

Shop at: H&M

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La Redoute

Cotama Tufted 100% Cotton Duvet Cover in white with gold, purple and pink colors

(Image credit: La Redoute)

Shop here for: On-trend, fun bed linen that's usually on sale.

Products available: Bed frames, divans, headboards, pillows, duvets, mattress toppers, mattress protectors, duvet covers, pillowcases, and bed sheets.

French online retailer La Redoute is a great place to browse for covetable furniture and homeware — often at refreshingly great prices thanks to their sales. Their products are also some of the most Instagram-friendly out there, with trending colors and themes taking center stage. Offering a mix of generally more affordable own-brand products plus some well-known sleep brands, there is a great mix of basics, quirky patterns, and good-quality bed linen you won't find anywhere else. Just be sure to check the sizes as they're not listed in Twin, TwinXL... you get the idea.

Shop at: La Redoute

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A gray duvet set in a bedroom

(Image credit: Macy's)

Products available: Comforters and duvets, comforter sets, pillows, sheets, mattresses, toppers.

Notable Brands: Hotel Collection, Calvin Klein, Martha Stewart Collection, Madison Park, Oake, VCNY.

Best for: Bedding for the entire family.

Macy's offers a massive bedding selection, much of it private label, like its Charter Club, Hotel Collection, or Martha Stewart Collection lines, as well as special collaborations with fashion brands like Juicy Couture, Lauren Ralph Lauren, Christian Siriano, and Calvin Klein, among others. Macy's frequently has one-day sales and longer-running home sales that can have bedding reaching up to 80% off, though typically you'll find savings of 20-50%. Their bedding basics and more decorative pieces can suit people at all life stages, from colorful children's bedding and whimsical prints galore to dorm bedding that will let your teen put his or her full personality on display,  and of course, more sophisticated options for the primary suite. 

Shop at: Macy's 

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A floral, colorful bedding set with a wooden headboard and nightstand

(Image credit: Nordstrom)

Products available: Comforters and duvets, pillows, sheets, throws, decorative pillows.

Notable Brands: Nordstrom at Home, Boll & Branch, Bole Road Textiles, DKNY, Peri Home, Pom Pom at Home, Marimekko, Matouk.

Best for: Mixing and matching designer and mid-range bedding.

If you love Nordstrom for their fashion, their home selection will not disappoint, with a perfect mix of designer names, up-and-coming brands, and of course, their in-house label: Nordstrom at Home, for foundational items like pillows, comforters, and high-quality sheet sets. 

Shop at: Nordstrom 

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Threshold™ - 5pc Modern Stripe Comforter Set Off-White on bed in white airy room

(Image credit: Target)

Shop here for: Super cheap bedding (that looks anything but).

Products available: Pillows, duvet inserts, mattress protectors, duvet covers, pillowcases, bed sheets, and heated throws.

Target has always been a reliable source for all your dorm room essentials. You can literally grab everything you need for less than 50 bucks. "Threshold" (its own line) has nailed a collection of cheap sheet sets in fun prints and designs, from florals to geometrics, and they aren't bad in quality at all. The perfect pick-me-up to take to college, your new place or to keep for when friends come to stay, they've got great value bedding basics you can rely on.

Shop at: Target 

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Serena & Lily

A striped blue and white bedding set with a red trim

(Image credit: Serena & Lily)

Products available: Duvets, quilts, comforters, sheets, nursery, furniture.

Best for: Coastal chic bedrooms.

Serena & Lily offers far beyond (bedroom) furniture and rugs but also tantalizes with an expansive bedding selection that caters to those looking for a relaxed, yet elevated coastal vibe. The Positano Linen Collection is a perennial standout, while print-seekers will love the delicate gingham, toile, and floral prints peppered throughout the collections of duvets, shams, quilts, and sheets. 

Serena & Lily also offers a 60-day bedding promise to test out the bedding and offers free shipping and returns. 

Shop at: Serena & Lily 

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A white bed in a white bedroom

(Image credit: Wayfair)

Products available: Comforter and duvet sets, daybed covers, bedding basics, pillows, sheets, throws, blankets, pillows, toppers, protectors, weighted blankets.

Notable Brands: Wayfair Basics, Union Rustic, Latitude Run.

Best for: Having a massive selection that can easily be narrowed down according to your needs.

Wayfair is another example of a home site that has absolutely everything, catering to all styles and all budgets. Wayfair has excellent filtering options that let you shop according to color, pattern, material, warmth layer, product styles, and a host of other categories, so you can find what you're looking for faster. It's also useful to know that Wayfair is almost always running sales, making it a great time to browse the sale sections to see what's on markdown. 

Shop at: Wayfair

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The best specialized bedding brands

These retailers specialize in bedding and sleep — some even sell mattresses in a box, mattress toppers, pillows, duvet inserts, mattress protectors, and more. This means these sheets are of super high quality, but this does come at a high price tag. If you want to splurge on a set that you want to last for years to come, then here's where to shop.

We've listed each brand's most affordable sheet set, just so that you can get an idea of the price.


Classic Core Sheet Set in graphite color in bedroom with big plant, wooden bed frame and white fluffy rug

(Image credit: Brooklinen)

Shop here for: Award-winning high-quality bedding and sets, famous for a reason.

Products available: Bed sheets, shams, duvet inserts, comforters, pillows, and toppers.

Most affordable set: Classic Core Sheet Set | From $139 for a Twin.

Perks: Sign up for their newsletter for 10% off, free shipping on orders $100+.

A big-time favorite, Brooklinen has everything you need for a restful night's sleep —and a stylish one. With sheet sets in every material and colorway imaginable, there's something for everyone. Not many brands, I believe, get the balance between quality and style, right. You might have to spend a little more on a set, but it will last you for longer. Plus, don't forget that if you sign up for their newsletter, and get 10% off!

Shop at: Brooklinen 

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Percale Sheet Set in moss color in bedroom with biege walls and a white bed frame

(Image credit: Brooklinen)

Shop here for: Comfy and cool bed linen with a relaxed look in chic muted colors.

Products available: Duvet covers, pillowcases, bed sheets, inserts, and amazing mattresses.

Most affordable set: Percale Sheet Set | From $129 for a Twin.

Perks: Free carbon-neutral shipping & returns.

Designed with ultimate relaxation in mind, Parachute offers a curated collection of bedding essentials that raise the bar when it comes to comfort. Think breezy linen sheets, cool cotton, and plush-pillow top mattresses you just want to trust fall into. The vast choice of colors on offer are just as chic for an effortless-looking bed you'll struggle to get out of. With a commitment to ethical manufacturing too, you can snooze with peace of mind. 

Shop at: Parachute

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Ettitude Signature Sateen Sheet Set in almond color in same color bedroom

(Image credit: Ettitude)

Shop here for: Silky soft sateen bedding and bamboo basics at affordable prices.

Products available: Sheets, comforters, protectors, crib sheets, loungewear, bath.

Most affordable set: Signature Sateen Sheet Set | From $169 for a Twin.

Despite its rapid regeneration, bamboo fabrics can get a bad rap for excessive chemical use during production. Not attitude, though. The eco-friendly bedding company created its own special process, dubbed Clean Bamboo, that uses a non-toxic solvent and recycles 98% of the solution up to 200 times to turn raw bamboo into the silkiest material. Seriously, their sateen sheets, made completely from bamboo viscose are among the softest we've slept on, while the bamboo mattress protector is both breathable and waterproof! 

The company operates according to the 17 sustainable development goals part of the UN’s 2030 Agenda for Sustainable Development. Just last year, Ettitude sheet sets saved over 275 million gallons of water and prevented 875 thousand kilograms when compared to cotton, and nearly 80,000 plastic bottles were recycled to make the down alternative comforter. They also achieved carbon neutrality in 2021 and are working this year to become plastic-free. 

Shop at: Ettitude 

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Sunday Citizen

A beige bedding set on a dark wood headboard

(Image credit: Sunday People)

Reasons to shop: Quiet luxury without the price tag.

Products available: Comforters, pillowcases, shams, sheets, pillows, blankets, weighted blankets, throws, home decor, bath, robes.

Most affordable set: Natural Premium Bamboo Top Sheet | From $80 for a Queen.

This brand was born out of catering to hotels wanting luxury blankets that could withstand the test of time, and it carries this refined but affordable approach through still today. The key to this fourth-generation family business’ success? Keeping softness and happiness in mind. So, if your no.1 priority is being comfy AF, this is the store to shop.

Shop at: Sunday Citizen

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(Image credit: Riley)

Shop here for: Portugal-sourced linens without the upcharge.

Products available: Sheets, duvets, coverlets, comforters, pillows, mattress pads, and protectors.

Most affordable set: Percale Sheet Set | From $120 for a Twin.

Perks: Shop hassle-free with a 60-day trial and free shipping, and they also offer a rewards program. 

Riley promises five-star hotel quality sheets crafted in a fourth-generation, family-owned textile mill in Portugal, emphasizing quality and craftsmanship. The direct-to-consumer model helps keep prices reasonable, and the brand also follows the growing flat-sheet optional trend. In addition to seasonal releases and special edition colors, the hallmarks of the brand are its percale sheets and down offerings, but in reality, they offer a robust range. 

Shop at: Riley


Casper SuperSoft Sheet Set up close in oatmeal color

(Image credit: Casper)

Shop here for: Amazing mattresses, pillows, and sheets (available as bundles).

Products available: Bed frames, memory foam, hybrid mattresses, pillows, protectors, sheet sets, and weighted blankets.

Most affordable set: SuperSoft Sheet Set | From $109 for a Twin

Perks: 30-night trial, free shipping, and returns.

Home to some of the best bedding buys — from pillows to mattresses — on the market, Casper offers high-tech bedding at a reasonable cost. As well as super cozy pillows, the mattresses are pretty popular — and for good reason. Available to shop together along with stylish sheet sets, protectors, and more, if you're looking for a fuss-free bedding bundle that has more than the essentials, this is it.  Their bedding sets are actually quite affordable, with the majority of them starting from just $109 for a Twin size.

Shop at: Casper 

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The best eco-friendly bedding brands

If you're making a conscious effort to help the environment, then opt for an eco-friendly bedding brand. These brands below specialize in organic bedding bamboo products and more. All of which will help you sleep better and with zero guilt. For each brand, we've listed their most affordable sheet set because eco-friendly sheets are expensive, FYI.

Cozy Earth

Cozy Earth Bamboo Sheet Set in white on bed in white room with flowers on bedside

(Image credit: Cozy Earth)

Shop here for: Eco-friendly bedding that screams luxury, in both look and feel.  

Products available: Bamboo bed sheets, shams, duvet inserts, comforters, pillows, and toppers.

Most affordable set: Bamboo Sheet Set| From $339 for a Twin

Perks: Spend $50 and get free shipping.

Editor-approved by Real Homes' EIC Melissa, this ultra-luxe bed brand will look after both you and the earth. Kind on the skin and the planet, it's known for having silky smooth bamboo sheets that get softer with every wash. Yes, you heard it right — no piling here. But forget that for a moment because this sustainable bedding brand is making movements when it comes to bamboo. Bringing this material into the mainstream, cozy Earth makes me question why I'd ever switch back to cotton. Well, maybe the price. 

Shop at: Cozy Earth 

Boll & Branch

Signature "No-Flat-Sheet" Sheet Set in white on bed close up

(Image credit: Boll & Branch)

Shop here for: Organic bedding with personality.

Products available: Sheets, pillows, comforter inserts, throws, mattress accessories, mattresses, and bath towels.

Most affordable set: Signature "No-Flat-Sheet" Sheet Set | From $157 for a Twin

Perks: Sign up for their newsletter for 15% off.

The bread and butter of Boll & Branch, besides their strict commitment to 100% organic cotton, is the Signature Hemmed Sheet set, a light and airy sateen that sleeps incredibly smooth and gets softer with each wash. Meanwhile, their down products are responsibly sourced from farms in the U.S., and triple-washed with environmentally safe, Bluesign® certified detergent to create a cleaner, longer-lasting loft. It's actually 2 times cleaner than the government standard.

All products are produced in fair trade working conditions, working with a network of 12,000 cotton farmers. The sustainability efforts of Boll & Branch also save 90% of the water used in conventional farming methods. The company uses third-party certification to confirm that its products meet the standard for organic farming.  

Shop at: Boll & Branch 

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Coyuchi Organic Crinkled Percale™ Sheet Set in sage on bed in front of beige wall with wooden nighttand

(Image credit: Coyuchi)

Shop here for: Participating in a circular economy with well-made and organic materials.

Products available: Sheets, linen, latex products, bath, kitchen, baby.

Most affordable set: Organic Crinkled Percale™ Sheet Set | From $168 for a Twin

Perks: Get free shipping when you spend $300+.

Launched in 1991, Coyuchi counts itself as the first bedding company to use 100% organic cotton textiles, taking a step forward with products made to the highest environmental and ethical standards. We're most enthusiastic about Coyuchi's classic linen options, with a slightly wrinkled feel and low-impact dyes. The organic flax is grown in France (it can only be harvested on the same land once every seven years) before being woven in Portugal. 

Their product assortment spans much further, however, with various organic sheeting in percale, linen, sateen, jersey, and flannel, plus bedding basics like wool mattress toppers, crib sheets, throws, and even spa-like bath towels, and that's just scratching the surface.  Most of their offerings are available in full sizes through California King. Each product comes with a one-year trial period. 

Their innovative Second Home circular initiative features a Take-Back program where used Coyuchi linens can be sent back to the company in exchange for a discount. The fabric will be restored or conditioned and sold at a fraction of the original price. Coyuchi says that 84% of textiles can be salvaged and they've stopped over 44,000 pounds of textiles from ending up in landfills.  

Shop at: Coyuchi


A white comforter

(Image credit: Sijo)

Products available: Sheets, comforters, pillows, mattress pads, blankets.

Most affordable set: LuxeWeave Linen Sheet Set | From $124 for a Full.

Looking to bring French chicness into your home? Sjio linen sheets are made in the Normandy region — which is one of the best regions in the world for linen, JS. It also has cooling eucalyptus sheets, for those who love a silky smooth finish. All the products are made with sustainability in mind, with an aim to be ‘sensorialy superior’. How gorgeous.

Shop at: Sijo

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How do I find the right bedding?

Aside from deciding which product you're after, which would typically come from what needs replacing, there are things to look for when choosing the best bedding for you. These include finding the size you need, the material that works with your needs, and which color will go with your at-home aesthetic. As a main marker for finding the right bedding though, we'd recommend working out your budget. How much are you willing/can afford to spend? This will dictate where you shop since brands often cater to different price points. 

How we chose these bedding brands

Louise Oliphant author illustration
Louise Oliphant

Louise was previously our ecommerce and sleep editor, but now she works over at our sister brand Homes & Gardens. Louise previously tested all of our sleep products, from mattress toppers to bedding sets, and this list features some of the brands that often feature in the top spots of our shopping guides.

Jaclyn Turner illustration
Jaclyn Turner

Jaclyn was also our ecommerce editor, focusing on sleep content. Jaclyn reviewed a whole host of mattresses for us, plus pillows and bed sheets, and much more. Jaclyn featured some of her favorite brands in this list. She has also written for Livingetc, Homes & Gardens, Apartment Therapy, The Kitchn, The Spruce, The Spruce Eats, and MyDomaine.

Annie Collyer illustration
Annie Collyer

There's nothing Annie loves more than a new bedding set, and she has tested a bunch for us, for our bedding shopping guides. She often switches her home decor colors for the season and uses bedding, cushions, and throws to do so. Annie has been an editor at Real Homes since 2018 but has also written for Ideal Homes, Homes & Gardens, and Livingetc.

Louise Oliphant
Ecommerce Editor

Louise is the Ecommerce Editor at Real Homes, specialising in sleep content so you can wind-down well. With prior PR experience working for a luxury bedding brand, Louise knows the importance of getting a great night’s sleep. Joining the other side of the desk as a full-time journo, Louise brings her bedding expertise to writing sleep buying guides, reviews, and news for Real Homes. Aside from helping readers get essential shut eye, Louise also writes shopping content for homeware items that’ll add a decorative edge to your space. With an eye for design that won’t snooze on style, but a budget that won’t quite stretch, Louise loves nothing more than a modern designer dupe. From coloured glassware to contemporary storage, anything to upgrade the bare space of her rented East London flat. 

With contributions from