Dwell is all about good design. It was started in 2003 by style enthusiast Aamir Ahmad, who wanted to offer chic furniture with an urban edge at affordable prices. He discovered a niche in the market which he filled with desirable contemporary items that made a statement in living spaces, presented in-store in carefully curated layouts for you to buy the look and recreate it at home.
Dwell was acquired by British retailer DFS in 2014, but continues to inspire a lifestyle furnished with modern pieces for every room. There are streamlined but colourful sofas, tables to cater for every occasion, storage to encourage an uncluttered home and beds to turn a sleep space into a sanctuary. There are also quirky and fun accessories, textural rugs and throws, and gallery-worthy art, all at affordable prices. If you are planning to make over your home in fresh, individual style, you can do it at Dwell, and save money with a discount code.
Hints & Tips
If you create an account with Dwell you can get a reward of £40 off your first order. You just need to fill in your details ready to start shopping online, and then you’ll save £40 on your first order over £150 (T&Cs apply). You’ll also be able to save products to your wishlist of future purchases, and you can keep up to date with the latest news and trends.
Click on the drop down where there are offers across all home furnishings, whether you are looking for pieces for the living room, dining room, bedroom or home office. Look out for sale events with generous discounts, or try the clearance section where you can pick up pieces with savings of hundreds of pounds.
Not sure what to do with your old furniture once you have ordered a new sofa, dining set or storage for your home? Dwell has teamed up with the British Heart Foundation so you can arrange to have your unwanted furniture collected for free. They will then sell it in one of over 175 BHF furniture stores across the UK with the proceeds helping to fund lifesaving research. Just book a collection by ringing 0808 250 0167 or visit www.bhf.org.uk/dwell to find out details of donations they will accept.
Thank goodness it's Friday at Dwell – Black Friday. The brand is running a month long event with savings of up to 60 per cent across furniture and homewares, whether they are for family gatherings at home, garden parties, drinks with friends, or just afternoons watching the football.
Where are Dwell showrooms located?
There are 29 stores over the UK, You can find them through the website at stores.dwell.co.uk
Are all the items on show in the Dwell branches?
All the showrooms will have a slightly different selection, depending on stock levels. If you check the product page, you’ll be able to see if your item is on display in the particular showroom you are planning to visit.
How do I get in touch with Dwell?
Is there free delivery from Dwell?
Yes, delivery is free on all products excluding sofas in mainland UK and Northern Ireland. There will be delivery charges on other postcodes. These are calculated at the checkout.
How much is delivery if I order a sofa from Dwell?
There is a fixed delivery charge of £69, no matter what the size of the sofa or if you add extras to your order. For that you get a white glove service with the sofa delivered to your room of choice, unwrapped and assembled (the feet put on). The delivery team will even take away the packaging for recycling.
Can I get a refund on my order?
You can’t return anything purchased in store if you have just changed your mind. However, if you have bought your items via the website or over the phone you have 14 days to return your order. The products must not be used, assembled or damaged and must be sent back with the original packaging.
How do I use a Dwell code?
You will be able to input your promo code on the checkout page, just below the subtotal and summary of your order, and before you input your card details.
If you're having any trouble, call the order line on 0345 675 9090.
Rest easy on a beautiful new bed
Make the bedroom of your dreams, the type of luxury you find in hotels and can recreate at home. The key is an expansive bed and sumptuous mattress, and Dwell can offer both.
It has a range of quality mattresses – whether you prefer memory foam, orthopaedic, firm, pocket sprung or even hypoallergenic natural latex mattresses, They are sized to fit all beds – from singles up to super-king size – with plenty of space to sleep or for the whole family to pile in for lie-ins at the weekend or late-night movie marathons.
For a real centrepiece in the bedroom, pick a bed with a headboard large enough to relax against. The Faro King Size Ottoman Bedframe (£599) has a real sense of glamour with its sculptured velvet headboard and sides. It comes in three colours including green, grey and dust blue. However, the best bit is how great it is for storage, with sprung birch wood slats that lift up to reveal a bed’s worth of space beneath – ideal for slipping in extra pillows, blankets, towels or seasonal clothing that you don’t need every day.
If you want all of the impact but at a lower cost, the Comida Double Bedframe could fit the bill. It has both style and substance with its streamlined design featuring a gently curved and padded headboard and sides in either rich blue velvet or sleek grey velvet. The double is for sale at £449, but look to get money off your bedroom makeover by using a discount code.
Light up your lifestyle
Lighting is a crucial part of any room scheme, and one of the easiest ways to change the look and feel of a space. A floor lamp can be used to create a cosy corner, a dramatic ceiling light can make a real focal point, while a pendant hung low over a table or kitchen island can be perfect for creating ambience.
The Mella Ceiling Light (£279) is a real eye-catcher with its unusual trapeze-like shape and wooden hoops with LED lights embedded into them to emit a glowing white light. This contemporary piece would look great hung directly over a dining table or as a centre piece to the living room.
For a cunning piece of lighting that offers some space for ornaments, check out the Zione Storage Floor Lamp (£169). The black metal lamp is circular in style with a white shade to emit a gentle light, but it also has a round shelf half way up that you can use to show off some favourite pieces or as a handy perch for a hot drink or a glass of something chilled.
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Alison is Assistant Editor on Real Homes magazine. She previously worked on national newspapers, in later years as a film critic and has also written on property, fashion and lifestyle. Having recently purchased a Victorian property in severe need of some updating, much of her time is spent solving the usual issues renovators encounter.