Selling your home? Exposed wood, smart tech and shutters might bag you that sale

Exposed wood that adds character is what causes most house-hunting Brits to fall for a property

Goodrich Haze Oak Engineered Flooring
(Image credit: Woodpecker)

When it comes to must-have character features in a home, exposed wood has turned out to be the one thing that potential home owners love the most.

We are not talking wall-to-wall pine strips that make your living room or kitchen resemble the inside of a sauna, but beautiful wood floors, timber beams (in an authentic or suitable setting) and even on-trend wood panelling.

Amazingly, wood topped the list in a survey conducted by home interiors specialist Hillarys into what could swing a sale for a buyer.

Asked ‘what convinced you to put a bid in on the home you own?’, 25 per cent answered, ‘features of the house’.

Interestingly, the second most appealing selling factor was not something that had necessarily been in the property since it was built. Twenty per cent said they'd appreciate ‘smart home’ features and the technology that can make their lives easier and more convenient.

Lyra white voiles, from £52 a pair for W127cm x L137cm; Richmond painted hardwood shutters, from £475 per sq m, both including fitting, Hillarys

(Image credit: Hillarys)

Indoor shutters and fitted blinds came third on the ‘like’ list, with 18 per cent saying they would be drawn to some stylish window coverings.

With nights closing in, it is no wonder that 16 per cent said they felt a fireplace would be a lovely thing to have in their home.  

The final favourite feature was a balcony or terrace, making it easier to enjoy the outside while staying close to the shady indoors (or to the fridge for drinks and snacks).

One in eight said they had been deterred from buying a house that didn’t have any of these things, and 25 per cent said that the features were something they’d always wanted and ‘it saves having to invest in (it) down the line’.

Tara Hall, spokesperson for, says, ‘It’s interesting to see just how important these dream features are for people. Things like fireplaces and exposed wood aren’t just practical, but also give a home character and create a real focal point.’

Alison Jones
Assistant Editor

Alison is Assistant Editor on Real Homes magazine. She previously worked on national newspapers, in later years as a film critic and has also written on property, fashion and lifestyle. Having recently purchased a Victorian property in severe need of some updating, much of her time is spent solving the usual issues renovators encounter.