The gingerbread girl trend is here — meet the wintery aesthetic here to spice up the holiday season

The gingerbread girl trend combines sugar, spice, and everything nice

Gingerbread men on neutral background
(Image credit: Future)
Gingerbread girl: Quick Menu

You're going to *love* the gingerbread girl trend if cookies are baked into your holiday ritual. You see, the team and I were invited to Etsy's Christmas preview, and while we did "ooh" and "ahh" at the grandpa chic, candycore, elevated entertaining, and mantlescaping movements — there's something that excited the girl scout in me.

The gingerbread girl trend teases all the senses. Visually, the look is centered around lots of light caramel picks, with sweet and delicate details. And, on the nose, familiar spices that will take you back to Christmas as a kid. Think ginger, cinnamon, allspice and nutmeg. It's a warm aesthetic that will make you feel all soft-centered inside.

But, I get it. Figuring out where to buy Christmas decor for your apartment and how you want to decorate it in the first place can be tricky. You don't want your scheme to feel seasonally unfestive, but clutter and unconsidered ornaments can be the Ebenezer Scrooge of space. Thankfully, you can make like Hansel and Gretel and scatter crumbs of this trend around your home.

9 handpicked gingerbread girl homewares

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"Gingham prints in playful primary colors, retro accessories, and handcrafted decorations that will transport you straight to Christmas Day," according to Dayna Isom Johnson, trend expert at Etsy. To help you get a headstart, I've compiled some picks from Etsy and other stores that you can shop to create a gingerbread girl wonderland.

Gingerbread girl home fragrance

First, you have to get the scent right. With a name like "gingerbread girl aesthetic," it's no surprise that this is a big factor in setting the scene. "Gingerbread fragrances are a cherished tradition during the holiday season because when you experience them, they bring back memories of magical and exciting times," says Hope Freeman, director of fragrance development at Pura.

"As you breathe it in, notes of nutmeg, crystallized ginger, and cardamom entwine and create a symphony of comforting spices," she adds. "This magical experience invokes cherished memories of holiday gatherings, laughter, and love. The warmth of gingerbread remains long after the holidays have passed, and will linger in your heart."

Gingerbread girl items for your kitchen

Gingerbread girl decor

Frequently asked questions

Is gingerbread for Christmas or Thanksgiving?

While it's most commonly seen around Christmas time, it can really go either way. "Gingerbread has always been a popular holiday baking and design trend that evolves each year, sparking creative new ways to incorporate the theme into homes," says Jenny Reimold, style expert at HomeGoods. "This sweet treat invokes fond memories of childhood and the smell of warm cookies in the kitchen, and can work for both celebratory occasions."

Why is gingerbread decor popular around Christmas?

"Gingerbread-themed Christmas decorations are a nostalgic and familiar decoration theme that will bring warmth and whimsy to any home during the holiday season," says Jess Martin, Christmas decoration and events expert at Ginger Ray." While they've been common for years, this new trend "takes the accent piece to another level."

Martin recommends "combining the key visual elements of traditional gingerbread cookies" and mixing them with playful colors and patterns, like gingham and stripes. 

How we chose these gingerbread girl items

The Real Homes team was invited to an Etsy Christmas event where we were able to see, smell, and touch the products. 

As for the other items we've selected, we've browsed the web for highly-rated products that would be appropriate for this guide. And of course, sometimes it's not what you know but who you know, so we're always up for speaking to industry professionals.

Meet our experts below:

Dayna Isom Johson, Trend Expert at Etsy
Dayna Isom Johnson

Dayna Isom Johnson is the trend expert for Etsy and a judge on the NBC primetime series Making It. As part of her role at Etsy, Dayna is responsible for keeping her finger on the pulse of the hottest trends on the market. She is in constant pursuit of new and unique finds on Etsy in an effort to unearth the latest and greatest designs, up-and-coming Etsy shops, and sellers with exciting stories.

Jenny Reimond, style expert at HomeGoods sitting on light grey couch with various throw cushions
Jenny Reimold

As the mother of seven children, high-profile designer and former publicist Jenny Reimold designs functional spaces for the everyday family. Following a recent move to Nashville with her former Major League Baseball player husband Nolan Reimold, Jenny’s home was filmed as the Dream Home for Property Brothers.

Hope Freeman, director of fragrance, Pura
Hope Freeman

Hope Freeman’s passion and enthusiasm for the olfactory world have shaped her distinguished career working in the fragrance, beauty care, and home care industry. For 25 years, she was senior fragrance development manager at International Flavors & Fragrances (IFF), where she helped create industry-leading products for Avon, Elizabeth Arden, Ralph Lauren, Estee Lauder, Nest, Coty, Abercrombie & Fitch, and more. She now works for Pura as their director of fragrance development and serves as "the nose" to creating original and translated fragrances, while educating employees and customers about learning to smell and the value of fragrance. 

Jess Martin, decorating expert at Ginger Ray
Jess Martin

Jess Martin is the resident party decorations expert at Ginger Ray with over eight years of experience in design.

Like what you see? If you like this contemporary spin on Christmas, take a look at our modern Christmas decor guide for an on-trend twist to styling your space for the season.

Christina Chrysostomou
Former acting head ecommerce editor

Hi, I'm the former acting head ecommerce editor at Real Homes. Prior to working for the Future plc family, I've worked on a number of consumer events including the Ideal Home Show, Grand Designs Live, and Good Homes Magazine. With a first class degree from Keele University, and a plethora of experience in digital marketing, editorial, and social media, I have an eye for what should be in your shopping basket and have gone through the internal customer advisor accreditation process.