Samsung brings art to the small screen

A new Samsung and V&A museum collaboration ensures there’s always something good on TV

Samsung frame TV
(Image credit: Samsung)

It’s the age-old problem for owners of period homes, where to put the TV without it ruining the look of the whole room. But working with the Victoria & Albert Museum, Samsung has come up with an innovative and attractive solution – a TV that looks like a framed piece of artwork.  

The Frame TV can be fixed to the wall and when switched off transforms into a framed work of art,  that looks good in any setting and blends beautifully with other framed pictures in the room. It is available in 43, 55 and 65-inch models and offers consumers more choice and flexibility to customise their living space. When switched on and in use as a TV it delivers a UHD certified picture. Prices for The Frame start at £999.99 from Samsung’s online store and selected retailers.   

strawberry thief art for Samsung TV

Willam Morris' Strawberry Thief print is one of the works released by the V&A for use on The Frame

(Image credit: Samsung)

A recent collaboration with the V&A has enabled Samsung to select 20 works of art from the museum’s archive, available on The Samsung Art Store for owners of The Frame TV to enjoy at home through a digital display framed on their TV. The artworks tell the story of art and design across centuries and cultures, from classic wallpaper patterns to Japanese uiyo-e woodblock prints.  

James Francis Danby Houses of Parliament from the river TV art

James Francis Danby's Houses of Parliament from the River

(Image credit: Samsung/V&A)

Users can either sign up to the Art Store with a monthly subscription of £3.99, or make one-off purchases of £14.99 from the library of more than 300 pieces of established and emerging artists.  

For more information contact Samsung.

Karen Darlow
After a brief foray into music journalism, fashion and beauty, Karen found herself right at home working on interior magazines with her role on Ideal Home magazine. She is now Homes Editor on Period Living magazine and loves the opportunity the job gives her to see how others mix vintage style and modern furnishings in their beautiful properties.