Samsung brings art to the small screen

A new Samsung and V&A museum collaboration ensures there’s always something good on TV

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It’s the age-old problem for owners of period homes, where to put the TV without it ruining the look of the whole room. But working with the Victoria & Albert Museum, Samsung has come up with an innovative and attractive solution – a TV that looks like a framed piece of artwork.  

The Frame TV can be fixed to the wall and when switched off transforms into a framed work of art,  that looks good in any setting and blends beautifully with other framed pictures in the room. It is available in 43, 55 and 65-inch models and offers consumers more choice and flexibility to customise their living space. When switched on and in use as a TV it delivers a UHD certified picture. Prices for The Frame start at £999.99 from Samsung’s online store and selected retailers.   

strawberry thief art for Samsung TV

Willam Morris' Strawberry Thief print is one of the works released by the V&A for use on The Frame

(Image: © Samsung)

A recent collaboration with the V&A has enabled Samsung to select 20 works of art from the museum’s archive, available on The Samsung Art Store for owners of The Frame TV to enjoy at home through a digital display framed on their TV. The artworks tell the story of art and design across centuries and cultures, from classic wallpaper patterns to Japanese uiyo-e woodblock prints.  

James Francis Danby Houses of Parliament from the river TV art

James Francis Danby's Houses of Parliament from the River

(Image: © Samsung/V&A )

Users can either sign up to the Art Store with a monthly subscription of £3.99, or make one-off purchases of £14.99 from the library of more than 300 pieces of established and emerging artists.  

For more information contact Samsung.