Laura Ashley, treasured and adored by so many during the last 65 years have teamed up with Next to reintroduce their home products both online and in stores!
Synonymous with pretty prints and quality design inspired by their British Heritage, Laura Ashley’s Head of Brand & Partnerships, Poppy Marshall-Lawton explains, ‘We are very pleased to be partnering with NEXT to take the Laura Ashley brand to the next level. Finding the right brand partner to relaunch Laura Ashley was incredibly important to us. We were delighted with all the opportunities presented and felt partnering with such a dynamic and British retailer such as NEXT was the perfect progression. Laura Ashley herself was always inspired by the past but excited about the future, so getting the chance to reinvigorate the brand is a perfect new chapter in our already fabulous story.’
And teamed with Next’s online and retail infrastructure this collaboration is set to be one of the most exciting we’ve seen for a long time! We’ve been given a sneak peak at five fabulous looks from the new range which will be showcased in selected Next stores from spring 2021, so check them out below and start planning your spring updates ahead of time!
For more lovely living room ideas, be sure to check out full feature.
Laura Ashley has always had a strong wallpaper game, and together with their paints, you will find new and exciting designs in the spring of 2021. They have always been a dream to accessorise with as their colour palettes are easy on the eye. The new ranges will remain very close to the original ethos of the brand.
The initial collections will be upholstered furniture, candles and nursery goods, with the first in-store drop being Westfield White City, West London followed by other stores next year. The collections will also be available online and will have all the hallmarks of the classic Laura Ashley collections that customers love, bringing back its most loved ranges.
Don't miss all our lovely living room wallpaper ideas over in our feature.
The home products are set to arrive online, hosted on NEXT’s main website during spring 2021, Simon Wolfson, CEO at NEXT says, ‘NEXT is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand. We believe that the combination of the design vision of the Laura Ashley team alongside NEXT’s online and retail infrastructure can combine to revitalise this world class brand.’
The new range features this stunning upholstered armchair in on-trend teal with a pretty floral design that oozes Laura Ashley style, it's one of our fave pieces and would work perfectly in a more traditional living room. British Heritage is still at the heart of this new collaboration and together the two famous brands will continue to fly the flag for beautiful well made quality homeware with iconic prints.
Bring on 2021 so we can get shopping!