Best bath towels: 8 plush picks to impress

Upgrade to the best bath towels to spruce your bathroom — and add a slice of luxury

Best bath towels: mustard towels, grey towels
(Image credit: Future)

In search of the best bath towels to give your bathroom a much-needed update? Whether your bath towels are a little lackluster, or maybe the color of them doesn't match your new bathroom scheme? Either way, bath towels are the finishing touch to any bathroom thanks to their ability to turn this space from drab to fab in an instant.

When it comes to bath towels, it's important to choose an option that's the perfect balance of luxury and style. And you'll also want to choose a size that suits you, too. Bath towels usually come in two size options — bath towels which are smaller in size, and bath sheets that are larger so that you can easily wrap your towel around your body. So, it might be worth doing some measuring before making your decision. Just a note: we consider a bath sheet to be a far more luxurious buy. Do bear in mind whether you'd prefer a thick or thin towel, too, and consider the GSM of your new towel whilst bearing in mind that the higher this number, the heavier the towel. We've listed plenty of picks below, from waffled towels to eco-friendly options plus more. 

Once you've made your decision, we've got lots of towel storage ideas for you to check out if you'd like inspiration to display your new towels in style.

The best bath towels according to our team

Frontgate selection of the best bath towels in a range of colors

(Image credit: Frontgate)

1. Frontgate Resort Cotton Bath Towels

The best bath towels you can buy


Color: 23 different colors
Material: 100% long-staple Turkish cotton
Size: Bath Towel, Bath Sheet
GSM: 700

Give any hotel or spa towel a run for their money with this super soft option from Frontgate. These colorful towels are available in 23 colorways, to inject more than a luxury look into your bathroom. They are zero-twist to offer a plump look, plus their absorbency is second-to-none. The best part? They can be monogrammed with your initials for a fancier look.

Highly rated by reviewers online, these towels are available in four different sizes so that you can invest in a bath towel, bath sheet, hand towel, washcloth, or cotton fingertip towels. All of which are made from a 100 percent long-staple Turkish cotton woven to a thick 700GSM.

Brooklinen's Super-Plush Towel Move In Bundle

(Image credit: Brooklinen)

2. Brooklinen's Super-Plush Towel Move In Bundle

The best bath towel set


Colors: White, Cream, Smoke, Graphite, Marled Black, Ink Blue, Caramel, Ochre
Material: 100% Turkish cotton
Size: Bath Towel, Hand Towel, Wash Cloth, Bath Mat
GSM: 820

When searching for the best bath towels, Brooklinen's super-plush towels are unmatched. This bestseller is available in eight sensational shades ranging from white to grey and offering bright pops of colors such as a mustard-yellow Ochre hue, each towel is crafted from 100 percent Turkish cotton and uses the strongest and tightest 820GSM ultra-durable weave. 

Specifically, what's so alluring about this thick towel set is that there is not one towel but a bundle of items; four bath towels, two hand towels, four washcloths, and even a bath mat all come included. These supersoft towels are perfect for restocking your bathroom, or for individually using in more than one room around your home.  


the best bath towels from Parachute on display

(Image credit: Parachute)
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2. Parachute Waffle Towels

The best waffled bath towels


Colors: White, Terra, Grey, Charcoal
Material: 100% long-staple Turkish cotton
Size: Bath Towel
GSM: 240

Reasons to buy

Four colors available
 There's a ¼-inch self hem on all selections

If you are looking for a lightweight towel, or a waffled option to add a slice of luxury to your washroom, Parachute's Waffle Towel is for you. Available in four different shades, a stunning terracotta hue, grey, white, and charcoal, this Turkish cotton staple will look fantastic no matter which color you select. It comes in one size — bath towel — however, there is also a matching hand towel available, or you can buy a set that comprises two hand towels and two bath towels.

These awesome towels aren't just great in the looks department, though they do boast a stylish honeycombed waffle weave and there's a ¼-inch self hem on all selections. Another thing to note is that they are also free of harmful synthetic dyes, plus each towel is loomed from 100 percent long-staple Turkish cotton at 240GSM meter. Due to this, it's both quick-drying and lightweight. 

ONSEN Bath Towel in green

(Image credit: ONSEN)

4. ONSEN Bath Towel

The best luxury bath towels


Colors: 9
Material: 100% American-grown Supima Cotton
Sizes: Bath Sheet, Bath Towel

In search of a luxury bath towel to wow guests — and to wrap yourself in opulence each and every day? The waffled towels from ONSEN are your best bet. They come in 9 colorways to impress, and to make a statement in your bathroom. Choose from a bath sheet or a bath towel, and invest in these towels if it's a high-quality towel you are searching for. Each one boasts bound edges and moreover, their color lasts and lasts.

Crafted from 100 percent American-grown Supima cotton, these strong towels ought to last for years of daily use. They are OEKO-TEX certified and boast a gorgeous, luxury waffle weave. These lightweight towels are fast-drying to ensure that you never use a wet towel again. Not to mention that this also makes them much less bulky to store and stack.

Amazon Basics Towels in grey, folded two pack

(Image credit: Amazon Basics)

5. Amazon Basics Fade Resistant Towels

The best bath towels from Amazon


Color: 11 options
Material: 100% cotton
Size: Bath Towel, Bath Sheet
GSM: 500

Another stellar bath towel suggestion would be the ones from Amazon's Basic brand. Choose from 11 colorways to blend with your bathroom style, and use these towels for years on end since they are fade-resistant so will forever retain their hue. They come in a 2-pack or 4-pack in bath towel or bath sheet size. Otherwise, you can get a complete pack of six that includes 2 bath towels, 2 hand towels, and 2 washcloths.

Not only are these towels budget-friendly but they are nice and lightweight at 500GSM, plus these towels are crafted from an OEKO-TEX standard 100 percent cotton material. 

TRIDENT Bath Towels in white, 2 towels folded and stacked

(Image credit: TRIDENT)

6. TRIDENT Bath Towels

The best eco-friendly bath towels


Color: 13 colors
Material: 100% cotton
Size: Bath Towel, Bath Sheet
GSM : 500

Don't just take our word when we say that the TRIDENT Bath Towels are a brilliant buy, also check their Amazon rating for delighted reviewers who are swooning over this household staple. Available in two sizes — 70 x 35 inches or 54 x 30 inches — shoppers love how they can select from either larger-scale towel and do so with 13 colors ready at a moment's notice. 

These towels are ultra-absorbent and at 500GSM, they come in at a medium thickness. They are made from 100 percent air-rich cotton yarn and with a climate pledge friendly seal of approval,  these Terry towels are sustainably made plus they are OEKO-TEX-certified to ensure they are made without using harmful chemicals.

the best bath towels from Utopia towels

(Image credit: Amazon)

7. Utopia Bath Towels

The best budget bath towels


Colors: 15 options
Material: 100% Ring Spun Cotton
Size: Bath Towel, Jumbo Bath Towel
GSM: 600

Now, when we say the best bath towels, we forgot to mention that while most are reserved for bathroom use exclusively, some versions are suitable for both indoors and outdoors. In that case, this Utopia towel is the perfect example — thanks to the fact ring-spun cotton can transfer from indoor to outdoor use. 

Available in 15 different shades ranging from dark to vibrant and light tones, this towel comes in two sizes, with its jumbo option measuring 35 by 70 inches. Whether you're using this durable and reliable towel to dry off after the shower or throwing it in your beach bag to bring to the beach, this piece can provide enough coverage anytime, anywhere. Factor in its machine washable capabilities, and it's not hard to understand why thousands of Amazon reviewers are calling it a five-star purchase.

best bath towels from the white company on display in bathroom

(Image credit: The White Company)

8. The White Company Rib Hydrocotton Towels

The best ribbed bath towels


Color: Pearl Grey, White, and Slate
Material: 100% hydrocotton
Sizes: Bath Towel, Bath Sheet, Super Jumbo
GSM: 500

If you're looking for blissfully soft and supple bath towels, The White Company's version is a must. Consider one of the brand's all-time bestsellers, there are face cloths, hand towels, bath towels, bath sheets, and super jumbo towels up for grabs (but the bath sheets and super jumbo towels are so popular they keep selling out!). 

Constructed from 100% hydro-cotton material, this towel is made with the low-twist technology that the brand prides itself in; they feel luxuriously fluffy and they are fast-drying. These 500GSM medium-weight towels come in slate, pearly grey, and white, with the ribbed material appearing to be just as described, and many shoppers are satisfied over the fact they remain so soft even after wash.

What do you need to consider when buying bath towels?

Typically speaking, thicker is better, as it's easier to absorb more water than lighter, thinner towels; however, it's crucial to read models. Sometimes, thicker towels are prone to retaining water, meaning they're one-and-done, and you will have to repeatedly wash them, or worse, it doesn't get all of the water off of you. It's imperative to read what others' experiences have been before investing. 

A towel's plush factor is also extremely important; you don't want the material to be too hard or stiff, as that's the last thing that will feel comfortable on your body. Instead, gravitate toward cotton or linens to ensure the fluffiest, most comfortable towels. 

Another consideration is how much your towel may (or may not) weigh. Typically speaking, the higher the weight, the denser it is, meaning the more water it will absorb. Most towels are measured in grams per square meter (also known as GSM), with top-performing towels weighing anywhere from 500-700 GSM, heavy-weight towels from 600-900 GSM, and medium-range being 400-600 GSM. Anything lower than that is most likely not worth your time. 

First, consider how often to wash your towels (it's more than you think). Then, depending on how you like to wash your towels and bedding, whether hot or on an eco-cycle, it's always a good idea to check how the towels you've chosen can be washed. You don't want to accidentally damage your new towels after their first wash.

This factor isn't as important as the others, but it's always a good idea to choose a towel color that matches your bathroom, whether your fluffy new towels will be on display or hidden in a cabinet. White towels can be difficult to keep looking clean, especially if you often dye your hair or use fancy colored bath products, just something to keep in mind.

What are the specs that I need to know when shopping for bath towels?

When shopping for a new bath towel or two, there are a few technical terms that you might want to make yourself familiar with. In this guide, we've listed each towels' material, the sizes it comes in — from bath towel to bath sheet — plus the colors it is available in. 

Here's any towel-related jargon you might need to know about when it comes to finding your dream bath towels.

  • GSM: Grams per square meter. The higher this number, the weightier the towel.
  • Combed cotton: This cotton is brushed to separate short fibers for a softer, more durable substance. 
  • Twist: This term explains how much the loop's yarn is twisted. A good tip to remember the higher the twist, the more reliable and stable it will be (like GSM), but the lower it is the plusher and more drying it will be. 
  • Ring-spun cotton: This material is made from deep and tiny fibers that are tightly twisted, producing towel loops that are strong and smooth.

Annie is our Deputy Ecommerce Editor at Real Homes, with her particular area of expertise being home fragrance (there isn't a candle out there that she hasn't lit in her home). She's our guru when it comes to what to buy, when — and also where. She has years of experience when it comes to finding deals — Amazon Prime Day, Black Friday or not — and she particularly loves finding a bargain. With some of her favorite homeware pieces coming from Amazon, she's always looking for budget-friendly alternatives and dupes, as well as eco-friendly products to help her on her recent journey to being more sustainable at home. There's nothing she loves more than her Pug, Doug, and a bargain thrift shop find (yes, she once thrifted a brand new Le Creuset pan). Next up on her to-do list at home: DIY crittall-style doors...