Sorry, but these jute rugs are just so chic

She is the moment

Jute rugs in kitchen with abstract art
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Just like the classic white T-shirt of the fashion world, jute is simple but so chic. Pair with just about anything and you've got yourself a curated look that looks much more expensive than it is. You can pick up one for cheap and replace it when needed or invest in the best quality one and keep it for pretty much the rest of your life. 

Jute rugs have literally been around forever (well, almost). They really are one of the biggest rug trends RN, though at this rate, they're pretty much a timeless staple. Most popular with the vanilla girl aesthetic and Scandi lovers who go wild for anything neutral (and eco), you'll see these jute rugs all over the feeds of interior IG girls — the kind with white homes you could only dream of. 

Made from a renewable plant fiber known for its strength and durability, jute rugs are practically perfect in every single way. Seriously: Check out how many sizes and shapes you can get one in.


♬ som original - bella

3 jute rugs I love 

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Is jute a good material for a rug?

Short answer: yes! Jute is super durable, making it a great option for just about any home. Designed for high-traffic areas, they won't wear down quickly and are easy to clean. Made of soft fibers, they're pretty comfy to walk on, too. However, because it's not cozy or shaggy like other rugs, it'll work well for outdoor spaces. 

Louise Oliphant
Ecommerce Editor

Louise is the Ecommerce Editor at Real Homes, specialising in sleep content so you can wind-down well. With prior PR experience working for a luxury bedding brand, Louise knows the importance of getting a great night’s sleep. Joining the other side of the desk as a full-time journo, Louise brings her bedding expertise to writing sleep buying guides, reviews, and news for Real Homes. Aside from helping readers get essential shut eye, Louise also writes shopping content for homeware items that’ll add a decorative edge to your space. With an eye for design that won’t snooze on style, but a budget that won’t quite stretch, Louise loves nothing more than a modern designer dupe. From coloured glassware to contemporary storage, anything to upgrade the bare space of her rented East London flat.