We waste tons of food every year, and food going off in the fridge too quickly is a common reason. Fortunately, new, smart fridge models keep coming on the market promising to keep food fresher for longer, utilising everything from precise temperature controls to no-ice technologies. And now there is a very special fridge function that promises to keep your food fresher... by imitating the sun.
Beko are hoping to tap into consumers' fast-growing awareness of the need to cut down waste, as well as to eat heathily. Zeynep Yalim Uzun, chief Marketing Officer at Beko, commented:micking the 24-hour light cycle, including nighttime, in order to keep your veggies fresher. Howc does it work? Apparently, research has shown that this technology has helped to keep vitamin A and vitamin C levels in the produce stable for much longer.
Beko are hoping to tap into consumers' fast-growing awareness of the need to cut down waste, as well as to eat heathily. Zeynep Yalim Uzun, chief marketing officer at Beko, comments, 'At Beko, we believe passionately in creating new products and technologies that meet the wellbeing needs of today’s consumer. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier.'
The HarvestFresh technology will be available in selected Beko fridge lines from 2020.