Miele at AO.com – 6 reasons to invest in Miele appliances

Discover Miele at AO.com for household appliances that tick the boxes for style, sustainability, durability and craftsmanship

Miele kitchen appliances including oven and hob extractor hood with dining chairs in background
(Image credit: Miele)

Miele combines constant innovation with expert craftsmanship and meticulous attention to detail – ensuring that its machines are built to last. And if you're looking to replace your white goods, you know your hard-earned cash is being put to good use.

It’s Miele’s innovation and sustainable approach to design that makes it stand out as the brand of choice. Rest assured that with Miele you’ll be making a sound investment.

Serving consumer's needs for over 100 years, German engineering excellence and thousands of hours of testing, Miele's powerful portfolio of premium household products prove that you shouldn't have to choose between performance and price.

Built on familial expertise in engineering and entrepreneurship in 1899, Carl Miele and Reinhard Zinkann first built the brand we know and love today in Herzebrock, Germany. With just 11 employees to start, they and their descendants have made it their mission to create bigger and better products that last – continuing to build the brand we know today.

Now Miele has partnered with established electrical retailer, AO.com to get these reliable and long-lasting goods straight to your door. Think stylish built-in ovens, clean lines and a comprehensive colour range to suit all homes. They're not just appliances – but design-led goods that should be treated with the same respect as your interior furniture choices.

1. Top marks for sustainability

In day-to-day use, Miele's objective when making products for its customers is simple: minimise consumption while maximising performance and delivering the best results. Using less energy and water can help you to save money as you do your bit for the planet. Sharing the load of environmental responsibility, where everyone plays a part – from research and development, right up to you as a consumer enjoying the benefits of a more convenient life.

For instance, when it comes to saving H2O, their WSG663 washing machine adjusts itself automatically to only use the amount of water needed based on the size of your load with Automatic load recognition.

Alternatively, Which? have a keen eye for the TwinDos WEG665. They say: 'If you're looking for a machine that's quick, water efficient and cleans brilliantly this one should be at the top of your shopping list.'

Miele also holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the 'Diversity Charter'.

True to its motto – 'Immer besser', or 'Forever better' – Miele strives to find the best possible solution for you as customers and for our environment.

2. They lighten the load when it comes to laundry

Every Miele appliance is designed to be energy efficient and conserve natural resources and this is reflected to you as a customer, in the new energy rating marks given to their appliances. Their WSG663 washing machine, for example, has a rating that’s equivalent to A+++ under the old rating system.

And it's not just carbon emissions they're controlling, this laundry appliance in particular is as quiet as a mouse when it comes to noise pollution too. This is because the long-life motor uses frictionless magnets instead of brushes, so noise is reduced to the point that you’ll barely notice it’s there.

These finer details aren't just there to tick boxes. Miele understands the importance of integrated appliances integrating into family life. So whether there's a baby sleeping or you have a washing load on when guests come round – you needn't be stepping on eggshells or apologising for the racketing of your quick rinse.

The honeycomb-patterned drum protects your clothes, swaddling them in a fine film of water against its smooth surface to prevent snagging, so they remain in just-new condition for longer. Plus, the AddLoad function means you can pause a wash programme at any point to add or remove items.

And, in line with modern living, Miele@Mobile app lets you check on your laundry’s progress while you're on-the-go – so you're not shackled to the laundry room, giving you freedom to get on with other errands.

You see, smart technology and convenience shouldn't be an extra, an upgrade or an add-on. These features come as standard as part of Miele's constant innovation through the development of its products. 

3. Uncomparable testing measures as standard

Just as you will invest in your forever home or dream property, think about these durable goods as so much more than the functions they perform. And treat them as you would a luxury sofa or desirable item that's meant to be seen (and shown off) to discerning guests you want to impress.

Miele is the only manufacturer in the industry to test its appliances so rigorously that they last up to 20 years. So you can rest assured that your kitchen and laundry products will stand the test of time. So you can have clean cutlery ready for mid-week meals or formal dinners. And clean clothes – be it cosy bedwear or a whiter-than-white shirt - to boss that all-important interview.

You may have heard of the saying: 'Pay cheap, pay twice' and unfortunately that can be the case with inferior household appliances. You may only know too well about the disruption a boiler can make when it goes bust, so you can only imagine the disarray a damaged washing machine drum or out-of-order oven can create.

So while you might expect to pay a little more for a Miele appliance, it will be the cheapest one you'll ever buy because it won’t need to be replaced for several years.

Some products even go through up to a staggering 10,000 hours of comprehensive and precise testing. To put that into perspective, some of the best cars on our roads hit the tarmac in less than a third of that time. But as they say, practice makes perfect.

Making products from high-grade materials that can be easily recycled and easily repaired, Miele's practical perspective is economic and eco-friendly. 

Their appliances are crafted exclusively with high-grade recyclable materials that are easily repairable, keeping 90% of spare parts for up to 15 years after the model production to keep older appliances running perfectly for longer. Because there's nothing worse than trying to fix your washing machine or fridge only to find out that the manufacturer has discontinued the specification in its entirety.

Keeping the cogs of production in this sense is not only socially responsible, it just makes common sense for the consumer too. And there's no waiting for third party companies or middlemen involved. Miele crafts their own parts, forge their own iron. Miele even makes the machines that make the machines.

4. Efficient oven cooking

Ovens can either be a foodie's winning feature or the Achilles' heel of the kitchen. Tepid temperature control, long warm-up times and inconsistent heat distribution can all turn a slap-up meal into a sad dinner experience. But Miele's technology won't leave a bad taste in your mouth.

As an industry leader, Miele's H2267BP ovens are the only ovens to maintain temperature to within 1ºC of your chosen temp at all times during cooking for consistent and accurate cooking. And you won't be tapping your foot waiting to put your prepared dishes in as this model can reach 160ºC in less than 5 minutes!

Once you've polished off your main and pud, there’s no need for manual cleaning or toxic chemicals – just leave it down to the pyrolytic cleaning. This essentially heats the oven up to 400–500°C, burns off baked-on residue. This leaves an ash behind, which you can easily vacuum or wipe out of the oven with a damp cloth.

Whether you're cooking a meal for one, or cooking for the whole family, the spacious flexible 76l capacity boasts five shelves with generous spacing to fit more in. There’s enough room to bake multiple cupcakes and cookies on a rainy weekday, or a roast dinner with all the trimmings on a Sunday.

There's no need to go shopping for extra kitchenware either, as the H2267BP comes with two baking trays and a wire rack for baking – all of which have Miele’s patented PerfectClean non-stick coating, making them incredibly easy to clean. 

5. Convenience with a common sense approach

We're always looking for ways to make our lives easier, and much of this improvement in our quality of life can be attributed to technological advances in durable goods. Certainly, Miele has come a long way from its mechanical butter churner and that was just the start of things to come.

Fast forward 100 years and Miele has proved to be a brand that produces quality products ahead of its time. Think classic rotary controls, discreet sensors and smartphone-like HD displays – making cooking and cleaning less of a chore and definitely a much more fun and enjoyable experience.

Household tasks needn't get in the way of social plans with reliable automatic programmes that get on with the tasks you'd rather not do. Think autonomous vacuum cleaners and temperature-measuring features for ovens and microwaves. That is modern life made easy.

Catering for both new-build homes and period properties, smart technology and convenient design is not only the flavour of the month, but something that's been instilled since Miele's conception.  

And if you're still not convinced, you'll only have to look at its numerous awards to know you're handling prized products.

6. The most trusted and desirable premium brand

That is, of course, Miele's vision and promise to you as a customer. It does this by setting stringent standards for durability, performance, ease of use, energy efficiency, design and service. So you can enjoy daily life doing the things that keep your family going.

Voted 'best brand ever' in Germany, you can celebrate your Miele purchase knowing it's made by an independently-owned company that's held in such high regard.

And, closer to home, Miele is Which? Best Large Appliance Brand, and takes home a series of awards including Which? Best Buys, QuietMark accreditation and was the first to be awarded Which? EcoBuy in laundry and dishwashing.

So if you're obsessed with quality and innovation say 'prost' to premium products with unrivalled innovation.

Shop Miele at AO.com

Why should you buy your Miele products from AO?

With a 2-year manufacturer's warranty, you'll already have peace of mind knowing that Miele will cover your appliance in the event of a breakdown, rectifying all material and manufacturing defects for you free of charge during this period.

As well as a friendly customer service hotline, you can easily reach one of its helpful team online via email.

However, AO also provide additional care protection plans from just £7.49 per month. Because running your family home efficiently and with eco-consciousness shouldn't be a luxury.

AO have over 240,000 5* ratings on TrustPilot, with a price match promise, free 100 day returns and next day delivery, 7 days a week. And if putting down a single payment is a little out of reach, AO finance provides you with the option to pay in a way that works for you.

Plus, when it comes to delivery, AO have flexible time slots to suit you, so you won't be caught in a pickle with an unexpected delivery when you're out.

With over 100,000 items in stock, you can create the house of your dreams with the latest technological home enhancements. So what are you waiting for? AO, let's go.

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