The best 40 inch TV should offer you aesthetic appeal and impressive value for money, alongside a state-of-the-art viewing experience. Plus, this is the perfect screen size for those seeking a slightly smaller television that won't overwhelm a living room, bedroom or any other space.
Increasingly, the 40 inch TV is being designed with the same range of features you might expect to see in a larger model – including QLED technology, 4K Ultra HD and smart capabilities – and as such you can expect an equally impressive cinematic experience, just on a smaller scale. We've tried and tested the best models to ensure you're getting the most for your money.
If you want the absolute best picture quality available in a 40 inch TV, then the should be at the top of your list. Despite being cheaper than our top pick, this model doesn't compromise on remarkably good looking images with great colours and contrast.
Responsive Screen
This model has a remarkably responsive screen, with input lag being so low as to be almost imperceptible.
Access Samsung's Smart Hub
With access to Samsung's Smart Hub which has all of the channels, programmes and films you'll ever need, this TV gives you the best of both worlds.
Budget friendly
A good choice for those who don't have a small budget, and even better for those who use other catch-up services than Freeview Play; the Samsung UE40NU7120 is a better looking set, it just depends if it has everything else to suit your TV watching needs.
Another of our favourites, the is an option worth considering if you're looking for something with HDR capabilities, amongst other top quality features.
HDR technology
HDR has generally been an exclusive feature of 4K TVs, but 2017 saw Sony take the plunge and add the technology to its Full HD sets, meaning that in theory, you'll be able to enjoy its benefits without having to fork out for a premium TV.
Unfortunately however, it does mean doing without Ultra HD resolutions which, although not essential at 40 inches, would still be nice to have.
Freeview Play
Elsewhere, functionality is good as Freeview Play is on board to offer easy access to catch-up services, and you can of course record to an external USB drive.
Absence of Android TV operating system
Similar to the Philips TV above, the Sony KDL-40WE663 doesn't feature the Android operating system featured on the more premium Sony sets, but you'll still get a decent selection of apps built-in, albeit without having the ability to expand them too much further.
