When you choose a gift, we know you like to go the extra yard to find something that suits the recipient that feels special, bespoke, or unique. We believe there's nothing more special than a gift that goes beyond its recipient, and supporting small businesses does just that.
This year has put us in the renewed mindset of the importance of shopping small. After in-store foot traffic stalled during the pandemic and ongoing economic downturn, many are still struggling, and their livelihoods depend on their businesses staying afloat. While we may not be able to visit our favorite boutiques, many have pivoted to selling their wares online too as a way to reach a broader audience.
Small businesses (usually classified as a business with less than 500 employees) need our help more than ever. This time of year especially, when you're going out of your way to find the best holiday gift, is the perfect chance to purchase from independent makers, creatives, innovators, and shops. Shopping small helps individuals, communities, and supports one's craft or entrepreneurial dreams.
While Small Business Saturday has come and gone, you can still shop your favorite small businesses. We scoured the internet, social media, and friends and family for some of the very best gifts that you could give this year, and we still feel like we've only just scratched the surface.
Below, some of the products and small businesses, we think you should be supporting this season, that you will truly fall in love with.
A mask chain is this must-have accessory of the season
A puzzle that becomes wall decor
For the perfect wine and cheese night
A hanging chair she'll want to spend all winter in
Raise a glass to supporting a black-owned business
The must-have fitness accessory
A sustainable stocking stuffer
Wall hangings, upgraded
For the friend who's in to the latest in design
For the picky coffee aficionado
For a tablescape like no other
Show him you remembered his favorite beer
Buy her roses that will last 'til next Christmas
A personalized memento
Try out some tie-dye
Additional resources to find small businesses to support
- Amazon Handmade - Amazon's marketplace that supports creators
- Amazon's Small Business Gift Guide - A holiday round-up of gifts that support small-businesses that sell on Amazon
- American Express Small Business Map - An amazing resource to find small businesses, including restaurants located near you. However, for inclusion, they must accept American Express as payment
- Etsy - The go-to marketplace for anything handmade, handcrafted, personalized, and even vintage
- Uncommon Goods - The ultimate destination for innovative and unique gifts
- West Elm Local - Highlights creatives and designers so you can discover the best in decor, soft goods, furniture, lighting, and more