Amazon's Home of Black Friday pop up shop opens in London today

Packed full of amazing deals, samples, entertainment and more you won't want to miss this...

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Because it's Amazon, and it's not enough for them to just be throwing one of the biggest online Black Friday shopping events, they also have to a massive bricks and mortar Black Friday shopping experience too. 

Yep, that's right, Amazon’s Home of Black Friday pop up experience is returning to London on Thursday 22nd until Sunday 25th November. And while some of you might be wondering why on earth you would traipse into central London to look at Amazon products that you could just order from the comfort of your sofa, the event is actually so much more than just 'here's an Amazon Echo for a better price'. 

The 'shop' will bring the best of Amazon’s Black Friday Sale to life and celebrate the start of the Christmas shopping season. With unique experiences, workshops, demos, sampling and giveaways, as well as of course some great deals to browse. 

Located at 3-10 Shoreditch High Street (very sorry non-Londoners), the Home of Black Friday features hundreds of Amazon’s best Black Friday deals – all displayed within eight uniquely themed areas including a kitchen and living room space, with an immersive gaming and technology zone and creative workshop; an interactive kids' play area; two bedrooms with beauty and grooming parlours (there's even sunrise yoga); a home entertainment theatre; annddd (probably most importantly) a bar.

And if that wasn’t enough – to celebrate Amazon’s biggest Black Friday Sale ever, the pop up is open 24 hours on Black Friday, 23rd November! A 3am dash around the chocolate tasting counter anyone? Don't mind if we do.

For more details on the event, check out www.amazon.co.uk/homeofblackfriday and if you want to bag an Amazon Black Friday deal RN go and have a browse through our best Black Friday Amazon deals

START SHOPPING AMAZON'S BEST BLACK FRIDAY DEALS NOW...

Amazon is one of best websites for amazing Black Friday deals because the company really embraces this sale period and offers some great discounts. Below, you can browse our pick of the best Black Friday Amazon deals for unmissable offers on everything from Amazon smart home devices, TVs and vacuum cleaners to electrical appliances, DIY must-haves and garden equipment perfect for the summer months.

Best Amazon Black Friday smart home deals

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Amazon Echo Dot | was £49.99, now £24.99

An updated version of Amazon's most popular voice-controlled speaker, with improved sound and a stylish new designView Deal

Amazon Echo Spot | was £119.99, now £89.99

Designed to fit anywhere in your home, the Echo Spot uses voice recognition to share weather forecasts, to-do and shopping lists, browse the internet and listen to audiobooks, with the added benefit of being able to watch video flash briefings on its screen.View Deal

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Amazon Echo (2nd generation) | was £89.99, now  £54.99

Connecting to Alexa, the Amazon Echo provides a cloud-based voice service, allowing you to play music, make calls, set alarms, ask questions and much more.View Deal

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Amazon Echo Plus and Philips Hue White E27 Screw Light Bulb| was £139.99, now £89.99

Looking to start a smart home? Echo Plus is a great first purchase and comes complete with a built-in ZogBee smart home hub, allowing for simple set up with compatible ZigBee lights, plugs and more. This deal comes with one Philips Hue smart lightbulb to get you started.View Deal

Amazon Echo Plus (2nd gen) + Philips Hue White Bulb| was £139.99, now £109.99

Start your very own smart home set-up with this bargain bundle comprised of an Echo Plus and Philips Hue Bulb.View Deal

Sonos Speakers |up to £100 off

With built-in Alexa, make savings on voice-controlled smart speakers from Sonos.View Deal

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Echo Show (2nd Gen), Black + Philips Hue White Bulb E27 + Adjustable Stand| was £264.97, now £194.98

This handy bundle includes everything you need to get started with your smart home set-up. The Echo Show features new and improved speakers, a 10in HD screen and simple smart home set up.View Deal

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Fire TV Stick | was £39.99, now £24.99

Amazon's best-selling Fire TV Stick provides access to over 10,000 apps, games and Alexa skills including Prime Video, BBC iPlayer, ITV Hub, Netflix and more and can be operated with the power of your voiceView Deal

Up to 40% off Hive smart thermostats + free Amazon Echo Dot

Take control of your heating and hot water anytime, anywhere, with the help of the Hive smart thermostat. Amazon are offering up to 40   per cent off today, in addition to a free Amazon Echo Dot with some deals bundles.View Deal

35% off Tado & Drayton Wiser Smart Thermostats

Start (or expand) you smart home set-up with incredible savings to be had on both Tado and Drayton smart thermostat systems. View Deal

Up to 23% off Nest Thermostats

Nest allows you to control your heating and hot water from your smart phone, meaning it's never been easier to save energy (and money).View Deal

Ring Video Doorbell 2 | was £179, now £129

Compatible with selected Alexa devices, the Ring Video Doorbell lets you see, hear and speak to visitors from your phone, tablet and computer.View Deal

Blink Indoor Home Security Camera System | was £129.99, now £86.99

With a built in motion-sensor alarm, Wi-Fi cameras send an alert to your smartphone and record a short clip when motion is detected. View Deal

Up to 33% off Yale Sync Smart Alarm & Smart Locks

From smart, keyless lock systems to home security that can be controlled from your smart home, massive savings on smart systems from Yale make this the best time to invest.View Deal

Blink XT Home Security Camera System with Motion Detection | was £149.99, now £90.99

Blink cameras detect motion in your home and send alerts with HD video and audio right to your smartphone.View Deal

Best Amazon Black Friday subscription deals

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Get 50% off Audible for the first four months | was £7.99, now £3.99 per month

Enjoy access to an unmatched collection of audiobooks and premium spoken-word entertainment.View Deal

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Amazon Music| was £9.99, now £0.99 per month

Enjoy unlimited access to music on-demand at a discounted rate for the first three months.View Deal

Best Amazon Black Friday household essential deals

Andrex Gentle Clean Toilet Tissue | 25% off

Perhaps not the Black Friday deal you expected to find, why not make a saving on this daily essential while you can.View Deal

Joseph Joseph Intelligent Waste Totum Bin| was £199, now £157.54

This 36 litre waste bin allows you to separate general rubbish from food waste and recyclable materials, meaning there's no need to multiple bins. Its carbon filter lid also eliminates odour.View Deal

Best Amazon Black Friday electronics deals

Irons from Tefal, Breville, Bosch| up to 50% off

There's never been a better time to pick up a new iron or steamer, with up to an incredible 40% off brands including Tefal, Breville and Bosch.View Deal

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Philips AC3259/60 Connected Purifier with Real Time Air Quality Feedback and True HEPA Filter |was £495 now £397.73

Got your eyes on a purifier this Black Friday? This one has over £100 off, and there's a compatible app to control it with, too.View Deal

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Jam Audio Symphony Wireless Wi-Fi Speaker | was £149.99, now £59.00

Not only does this wireless speaker connect to Wi-Fi, but it also is compatible with Amazon Alexa. View Deal

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Oral-B Genius 9000 CrossAction Electric Toothbrush Rechargeable| was £299.99, now £89.99

The best toothbrush from Oral-B and the #1 dentist recommended brand worldwide, the Genius 9000 gives up to 100 per cent healthier gums and more plaque removal all while gently whitening your teeth and removing surface stains.View Deal

Oral-B Smart 5 5000 CrossAction Electric Toothbrush | was £169.99, now £94.80

Remove up to 100 per cent more plaque, improve gum health and gradually whiten your teeth with the CrossAction Electric Toothbrush from Oral B.View Deal

Oral-B Pro 2 2000N CrossAction Electric Toothbrush Rechargeable | was £80, now £29.98

Remove up to 100% more plaque, improve gum health and gently whiten your teeth with the help of this CrossAction Electric Toothbrush from Oral-B.View Deal

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Philips Wake-up Light Alarm Clock | was £149.99, now £113.24

Clinically proven to work, this wake-up alarm clock eases you into the day by re-creating a natural sunrise.View Deal

Best Amazon Black Friday headphone deals

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Bang & Olufsen Beoplay H4 Wireless Headphones | was £249, now from £134.99

Available in black, charcoal grey and tangerine grey these premium wireless over-ear headphones are designed with clean lines and minimalist expression and promise up to 19 hours of battery life.View Deal

Best Amazon Black Friday smart bulb deals

Save up to 25% in Amazon's Black Friday TV sale. Here's our pick of the best...

49in TV deals

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Toshiba 49U5863DB 49in Smart 4K Ultra-HD HDR LED WiFi TV with Freeview Play | was £469, now £349

Experience on-screen action in higher quality than ever before with a Toshiba 4K UHD TV. Dolby Vision capable offers scene-by-scene picture accuracy while integrated Onkyo speakers capture a wider spectrum of sound.View Deal

50in TV deals

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TCL 50DP648 50in 4K Ultra HD HDR 10 TV with Smart Freeview Play | was £499, now £379

With an ultra thin body and frame, this ultra HD television comes with resolution four times greater than regular HDView Deal

65in TV deals

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Philips 65PUS6523/12 65in 4K Ultra HD Smart TV| was £800, now £599

Thanks to Ultra HD, you can expect sharper, crisper and more detailed images, along with improved colour and contrast thanks to HDR.View Deal

75in TV deals

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Philips 75PUS7803/12 75inch 4K Ultra HD Android Smart TV with HDR Plus and 3-sided Ambilight | was £2,500, now £1999

Experience enhanced viewing with ambi-light three-sided, which emits a wide glow from your TV screen onto the wall; meaning colour and excitement move beyond the screen. P5 perfect picture engine optimises sharpness, colour, contrast and motion.View Deal

Best Amazon Black Friday mattress deals

eve mattress | was from £299.99 to £849, now from £224.99 to £729

No ordinary memory foam mattress, this premium design boasts a 4 cm deep top layer of Next Generation Memory Foam, which provides unrivalled support and bounce without completely enveloping your body like other memory foam mattresses.View Deal

Best Amazon Black Friday appliance deals

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Philips GC4526/87 Azur Performer Plus Steam Iron with 210 g Steam Boost | £59.95 now £38.99 | Save £20.96

Currently sporting 41 per cent off, if you're in need of a new iron, we suggest grabbing a Black Friday deal.View Deal

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Morphy Richards Health Fryer 3ltr 480001 Black Health Fryer | Was £119.99  now £62.99 | Save £57

Fry, bake, roast and grill all your favourite family meals in a healthier, more convenient way! 


View Deal

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Nespresso Lattissima Touch | was £279.99 now £149

Want to upgrade from your slightly worst for wear cafetière? Get an amazing deal on a swanky new coffee machine this Black Friday. This Nespresso Lattissima Touch even has a personalised drink option to memorise amount of coffee and milk required for your favourite drink. 


View Deal

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Kärcher Window Vac | was  £79.99, now £69

Enjoy streak-free cleaning with the handy Karcher Window Vac - perfect for cleaning windows, mirrors, showers and even kitchen cabinets. 

Read our Window Vac review.View Deal

Best Amazon Black Friday vacuum cleaner deals

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Shark Upright Vacuum Cleaner [NV681UKT] Pet Hair | was £299 now £219.59

With 44 per cent off right now, pet owners should get their paws on this before it sells out. 

Find all our best buy vacuums for pet hair in our guide.View Deal

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Shark Corded Stick Vacuum Cleaner | Was £249.99 now £178.99

Looking to get a great deal on a vacuum cleaner? This Shark vacuum is lightweight, compact and easily glides from carpet to hard floors. Oh and you don't even have to wait till Black Friday to save money.


View Deal

Best Amazon Black Friday garden deals

Lay-Z-Spa BW14294 Saint Tropez Hot Tub with Floating LED Light | Was £549 now £349.99 | Save £199.01

An absolute bargain price right now with savings of 36 per cent off, an inflatable hot tub is something you never knew you needed until now. Guaranteed fun in both summer and winter, and it has 87 jets for all of those bubbles.View Deal

Gardena Accu-Shrub Shear ClassicCut |was £88.91 now £62.99

An easy and compact way to cut your shrubs, and there's 21 per cent off.View Deal

Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower | was £99.99, now £90.90 

This 1500W wheeled lawn mower comes with a 36cm cutting width. Easy to move, use and carry, it is great for those with medium gardens and has an adjustable cutting height between 20 and 60mm. View Deal

Best Amazon Black Friday home accessory deals

TrendMakers Rug 120 x 170cm Vista 2236 Rug |was £59.99 now £28.94

This shaggy rug is a durable and cosy option for family homes. Made with heat-set yarn, it is a great option for adding a touch of cosiness in a room with hard flooring.View Deal

Botanic Garden Sunflower 3 Wick Waxed Filled Tin | was £23.23 now £14.70 

With three wicks to burn this gorgeous candle will fill your home with smells of citrus fruits set on a base of musk. The tin is also reusable, too!View Deal

Yankee Candle Large Jar Candle | was £21.99, now £11.99

The traditional design of Yankee's signature classic jar candle reflects a warm, relaxed sense of style that's always at home. Convenient and easy to use, ons large jar candle provides 110 to 150 hours of true fragrance enjoyment.View Deal